Disaster Artist

"...Is it because the expectations are too high? I feel a little bored."

"Isn't it just the trivial tearing of high school students? Or too little homework."

"Are the comments praising 'Best of the Year' serious?"

"Movies are still very suitable for watching in cinemas, but the story is a bit too simple."

"I'm sincere, I don't find it scary at all, it should only be considered a horror."

"Unfriending" On Qingzhu's short film review page, there are naturally criticisms as well. Generally speaking, praises still occupy the absolute main body.

More importantly, there are already many replies to discuss in the comment area.

"Please, this is a thriller movie, okay?"

"Compared to suspenseful stories, the atmosphere created by the director is the most powerful. It really allows the audience in the cinema to be immersed in that atmosphere. Imagine if you were in such a situation yourself, your good friend If you suddenly die tragically on the other end of the video chat, will you still remain sane? This sense of immersion and substitution is the most powerful part of the movie."

"From the shooting method to the details of the shots, let me analyze the director's careful thinking and why this film is worthy of praise!"

Without the need for a response from the director, enthusiastic netizens have already responded to those negative comments, rationally striving to maintain their love for "unfriending".

Lu Qian wiped the water droplets from his hair with a bath towel, and glanced casually at Ji Xu who was sitting in the living room. When he just woke up, Ji Xu was in this posture, but when he came out of the shower, he was still in this posture, and sometimes he was happy. Sometimes the expression is low, just like the face of Sichuan Opera.

Lu Qian laughed dumbly.

"Student Ji, how long are you going to watch?"

Ji Xu finally raised his head, but his eyes were quickly drawn to the screen of the mobile phone, and he replied in a muttered voice.

"Don't you care? Reviews of the movie? Seeing those negative reviews, I really want to rush to them and argue: Did you really watch it?"

Obviously, Ji Xu's mood was affected by those negative comments.

Lu Qian was not surprised.

"This is the case with any movie, there are positive reviews and there will be negative reviews, but the problem is that one negative review may destroy the happiness brought by a hundred positive reviews. We are all like this, habitually remembering those Attack, as damage leaves marks more easily."

"But the problem is that for those who have bad reviews, they don't care at all. They may just say it casually and forget it. This makes our care even more stupid and pitiful."

Don't forget, for horror/thriller movie lovers, there are also subdivisions:

Some audiences like "muscle movies", that is, blood plasma, violence, and death are more direct and more serious, like popcorn.

Some audiences like "psychological movies", which are extensions of horror and fear at the spiritual level, and they can continue to reminisce even after watching the movie.

"Unfriending", on the whole, there is not much blood, and Lu Qian's directing style is still guided towards the psychological level. It may not be able to make everyone like it, and all kinds of different comments are predictable. result.

Lu Qian is not a detached mentality, it is precisely because he knows that he, like Ji Xu, will definitely care, so he avoids indulging in it as much as possible. This is the best way to maintain a balanced mentality.

Of course, the audience's feedback still needs to be understood. Lu Qian also browsed some comments, including some long comments, to briefly understand the word of mouth:

The places where you have performed well, the places you need to improve, the places you regret not meeting your expectations...etc.

When the film was finished, he sincerely thought it was perfect, but by viewing it from different perspectives of different audiences, he was able to discover his blind spots, then adjust his mentality, continue to learn and make progress, and look forward to the next work to surpass himself.

In any case, this is Lu Qian's first feature film to appear on the big screen. He is a novice in dealing with audiences, comments, box office, etc. He is also crossing the river by feeling the stones, and his mentality still needs to be adjusted.

Last night, Lu Qian flipped through the comments to understand the feedback. Before he knew it, he forgot the time. When he came back to his senses, he realized that it disappeared in a blink of an eye in thirty minutes. Only then did he realize that he was completely immersed in it and could not extricate himself. Keep watching, I'm afraid I'm going to go crazy.

So, Lu Qian forced himself to stop watching.

However, Lu Qian rambled to enlighten Ji Xu, only to find that Ji Xu didn't respond at all, as if he had fallen into the phone screen.

Lu Qian opened his mouth, but he didn't say any further words, he just laughed dumbly. Anyway, understanding the market reaction is part of the producer's job.

Lu Qian was about to turn around and leave when Ji Xu's voice came from behind.

"Your strategy really worked, and now everyone is speculating about the connection between our movies and news events."

"Haha, does this mean that our movie is going to be popular?"

As Ji Xu said, there are more and more discussions about movies and news events, and they are soaring—not Qingzhu, but major social network platforms and portal search sites. When you click on a keyword, you can see a lot of discussions.

"Does this have any connection with the actual high school case?"

"Is this a documentary? Or a fake documentary? What role does the director play?"

"Is the movie fictional? Or is it based on a true story?"

"Is the hot search incident concocted by the crew?"

"Wait~www.wuxiaspot.com~ Can the murderer see this movie?"

"Does anyone know when the movie was shot?"

Bustlingly, the heated discussion was already in full swing.

It's hard to imagine that "Unfriending" has only been released in one theater so far!

No matter how bustling it is, the number of viewers in a theater is limited, and the number of netizens who can really participate in the discussion is naturally limited. However, it is precisely because the hot topic involves real news, many netizens do not care whether they have seen the movie or not. Jump to conclusions.

So, the discussion was fried like this.

Everything went according to plan, and the publicity effect was gradually revealed, but Ji Xu was a little worried.

"A Qian, if it is found to be fake news, will it have a counter-productive effect?"

Lu Qian shrugged slightly.

"Social legends, it's hard to tell the truth from the fake, don't worry, I made a preparation in advance at the end of the movie, indicating that our movie is purely fictional."

Ji Xu nodded lightly, and his mind began to turn quickly.

"However, there are more and more audiences eager to know the truth, and more and more audiences who can't wait to walk into the cinema to watch movies."

"Wait a little longer. When the heat is ripe, we will be able to go to other cities for screenings."

As for the distribution, Ji Xu naturally will not be satisfied with the screening in a dome theater, he has already made plans.

After obtaining certain box office figures and feedback from the audience through the screening of the dome theater, Ji Xu visited other cities with the source of the "unfriend" film, which is also the same cooperation model, abandoning the large chain theater chain, looking for suitable private theaters, signing contracts show.

The Dome Cinema is just the first step.