Disaster Artist

The sun is a bit dazzling.

He raised his head slightly and looked at the cloudless sky, feeling a little dizzy, but he didn't know whether it was because he stayed in the theater for too long and couldn't adapt to the outdoor light, or because the amount of information caused his head to be swollen and dizzy, and a cool breeze was blowing his face. , the footsteps are a little swaying, almost unsteady.

Thinking back to the conversation three minutes ago, there is still no sense of reality.

"Mr. Su, I'm not sure if you've heard about me and Liuguang Pictures..."

"Aqian..." Ji Xu tried to stop Lu Qian from being abusive, but he was still a step behind.

However, Lu Qian was very calm, "Even if you don't know it now, you will know it later. You can tear up the cooperation agreement anytime and anywhere. I don't want this situation to happen - the dawn is lit and then extinguished, rather than this If so, it’s better to be open and honest from the beginning.”

"No, I don't know." Su Changting didn't seem to hear anything outside the window, and his expression never fluctuated much, "But I think it shouldn't be a trivial matter, otherwise, you wouldn't come to the dome with Jiang Haowen's business card. It's a theater, right?"

Even if he didn't know the situation, it didn't affect Su Changting's judgment.

"However, I don't mind or care. I'm not interested in the trivial matters of the streamer film industry."

In an understatement, one can deeply feel Su Changting's confidence.

Then, things came to an end like this.

It wasn't until I was bathed in the sun that the sense of reality gradually came to my mind.

"A Qian, all of this is real. I'm not dreaming, right? Our movie is about to be shown in the Dome Theater?" Ji Xu still couldn't believe it.

Lu Qian slowly opened his eyes, facing the sun, feeling the splendid golden light shining into his pupils, the slight tingling awakened the sense of reality, "It's true, the movie is finally going to be released."

"However," Lu Qian retracted his gaze and turned to look at Ji Xu, "Student Ji, are you sure? We really chose to buy out? Wouldn't this be lost?"

Ji Xu winked at Lu Qian, then laughed cheerfully, "You don't believe me, you should believe in yourself, your movie has market potential, not because I'm your friend or I'm a filmmaker, but because I really believe in it. This is an objective professional judgment.”

"Otherwise, do you think I'm burning too much money, mortgaged my house to shoot a movie, but don't care about the box office?" Ji Xu rolled her eyes and complained.

Lu Qian chuckled, "I really thought you were panicking because of excess money."

Ji Xu was at a loss for words for a while, "Ha. Ha. Very funny." He laughed dryly in protest.

But after laughing, Ji Xu also began to worry, "Although I have confidence in the work, publicity is a problem. In this era, the fragrance of wine is also afraid of deep alleys. If there is no correct way of publicity, no matter how good the work will be buried."

"But I'm not professional in this aspect of publicity..." Ji Xu was a little distressed.

If you hire a professional publicity team, you will need another fee; and the key point is that publicity companies are mixed, and the pool is very deep. They are all outsiders, and it is difficult to see clearly. It is also a problem to select a cooperative team.

Lu Qian thought for a while, "Actually, I have an idea."

The release of "Unfriending" has finally taken its first step and will be released in the Dome Theater.

After a short period of communication and thinking, Ji Xu chose the second method of cooperation, which is buyout.

Lu Qian was a little surprised.

From the perspective of cost control, it is the best way to choose sharing, because in this case, they do not need to continue to invest capital costs, and they can just wait for the box office dividends. In this way, the risk can be reduced, and the pressure at the box office can be controlled by the dome. The cinema shares a part.

But Ji Xu's thinking is different.

If the box office is divided, they will only earn 30%, which is too little and too little. According to the conventional point of view, it is almost impossible to recover the production cost of the film. After all, the Dome Cinema also has its own film schedule, and it is impossible to circulate 24 hours a day. Screening; if there is also a chain of dome theaters, such as twenty theaters, to expand the scope of the film, it is also worth a try.

The buyout is different. Although they need to continue to invest in the cost of renting the theater every week, during this period, they can first negotiate with the theater about the timing of the film schedule, the number of screenings, etc., which is equivalent to mastering the initiative of the film show cycle; In addition, all the box office revenue belongs to them, and there is as much return as they pay. This is the correct way to open it.

Then, Ji Xu went deeper into the detailed terms of the buyout.

For example, how many shows can be shown in total each week, what is the ratio of shows on weekends and mid-week, and what is the ratio of shows at midnight and daytime; if it is not showing "unfriend", when the dome is playing other movies normally, it can Post an "unfriend" trailer at the title?

and so on.

This also further confirmed Ji Xu's idea, and finally finalized the method of buyout, indicating that the issue of "Unfriending" has finally opened up.

To a certain extent, Ji Xu is a gambler at heart. He did not choose to share safely and conservatively, but chose to give it a shot after careful consideration.

Anyway, you have already invested so much, why not go further?

After all, the Dome Cinema has a full 600 seats. Based on a movie ticket of 60, as long as the daily occupancy rate reaches the benchmark line of 10%, it will be able to break even—

Of course, if you include publicity costs and the huge cost of filming, etc. ~www.wuxiaspot.com~, then a higher attendance rate is needed.

But no matter what, in Ji Xu's opinion, the buyout fee of the Dome Cinema is not too harsh.

"Exactly, the filming cycle has been saved by a week, and those savings can be used for screening. I did some calculations. With our current financial reserves, it should be possible to screen for about four weeks."

As for the outcome of the gamble, it depends on the effect of the surrounding projections.

In this regard, Lu Qian is obviously not as good as Ji Xu in terms of controlling the overall situation, analyzing the situation, and controlling revenue and expenditure.

In Lu Qian's view, the total production cost of "Unfriending" is less than 500,000 yuan. As a result, just buying out the cinema screen will cost more than 100,000 yuan, which is equivalent to more than one-fifth of the production cost. , it is not a reasonable cost control in any way, shouldn't it be divided?

However, Lu Qian has a clear understanding of himself. He is suitable for a director, and a chronicle is suitable for a producer. He specializes in art, and they are good at different things. Therefore, even if he does not understand, he does not raise any objections. It was handed over to Ji Xu to judge and decide, and the matter was settled like this.

After solving the theater problem, the next step is the other part of distribution: promotion.

In the Internet age, it is undoubtedly very, very difficult to attract a large number of audiences just by relying on word-of-mouth fermentation. The update speed of the information ocean is really too fast and too complicated, and the time consumption may be extremely long.

How to make the film gain more exposure opportunities in a short period of time, attract more audiences, and speed up the spread of word-of-mouth, this is also a science.

This is indeed not Ji Xu's field of expertise, but for Lu Qian, who was born in the journalism department, he has his own ideas, and maybe he can learn from some models.