Disaster Artist

On Monday, "Boss Overdrive" debuted!

This is a very, very rare premiere. Generally speaking, the weekend is the time when the movie box office explodes. After all, you have to go to work at other times. Therefore, movie premieres are usually held on Wednesday or Thursday, and then on Friday. Released, ushered in a weekend box office explosion.

Occasionally in the summer when the crowd gathers, the scene of multiple movie premieres at the same time on Wednesday night is also a profile of the prosperity of the movie market, but it can be seen from here that the movies would rather collide head-on on Wednesday than hope Breaking the stereotype of premiere week.

However, "Boss Overspeeding" breaks the routine.

It is precisely because of this that many people think that the setting of "Boss Overspeed" has nothing to do with the "raid", otherwise, with the strength and ability of Streamer Films, they also chose to hold the premiere on Wednesday, which can easily make the movie. "The Raid" is forgotten in the corner, so why stagger the premiere?

But in Xiu Zhongjun's view, this is precisely the brilliance of the streamer film industry. The preemptive release means to seize the commanding heights and preemptive strikes——

If the reputation of "Boss Overspeeding" is not good, it will naturally cause people's interest in action movies to plummet; on the contrary, if the word of "Boss Overspeeding" is popular, the pressure on "Raid" will also increase.

Such a joint effect cannot be achieved by choosing to premiere on the same day. On the contrary, the two works are fighting on the same stage, which may form a sharp contrast. foil background.

Based on this judgment, Xiu Zhongjun believes that the internal preview evaluation of "Boss Overspeed" should not be high, otherwise, with the arrogance and arrogance of the streamer film industry, how could it be possible to "avoid the edge"?

Facts also prove the above point of view, both points of view.

First up is the premiere.

Really detonate the network!

Thanks to the existence of Fan Li and a group of popular actors led by Jiang Yifan as guests, the red carpet of the premiere was very lively. List, which is really rare for a premiere.

Moreover, backed by the streamer film industry, media reporters were also particularly supportive. There were more than 300 media reporters gathered at the entrance of Xia Qiao Cinema. The entire Boxi Avenue was blocked and the entire scale ceremony had reached the standard of the award ceremony. From here You can see the efforts of the PR department.

That night, Fan Li, who appeared in a white suit, undoubtedly became the focus of attention. He was not handsome, but his unique temperament was tough. It also caused a lot of voices calling "husband" on the Internet, but the real popularity was top-notch. Still the sunny and handsome Jiang Yifan, countless fans fell under his suit pants, and the social network was flooded.

Undoubtedly, the premiere of "The Boss Over Speed" has become the darling of the topic, and the curtain is raised for the December winter season, so that audiences who had no interest in the film also expressed their curiosity. In the system, the movie has soared to become the second most anticipated work in December, second only to Streamer Films' own year-end masterpiece "Journey of Fire and Ice 3".

From this perspective, it is fortunate that "Boss Overdrive" did not premiere on the same day as "The Raid", otherwise the premiere news of "The Raid" should have disappeared completely, and the entire news coverage page was covered by the grand premiere of "Boss Overdrive" Wash edition.

So, this is the mercy of the streamer film industry?

However, after the hustle and bustle dissipated overnight, Xiu Zhongjun's idea was quickly verified.

After the premiere, everyone needs to face a reality, a cruel reality——

Movie, is it good?

Not to say how deep is the film itself? But how good is it as popcorn? Literally, does it look good?

The answer is not optimistic.

"The movie is more than exciting and not so exciting, as if a hill of colorful foam creates an unimaginable visual effect, but when it falls on the surface of the swimming pool, it does not cause any ripples, and then a gust of wind blows and dissipates without a trace. Even There is no afterimage at all."

"As I walked out of the cinema, I started to wonder what I was doing for the past two and a half hours? If I was going to waste my time, I'd rather watch the snails wriggle after the rain for two and a half hours, and life would be better. ."

As an authoritative professional media in the industry, "Light and Shadow World" is not only strict, but also sharp. It uses a very severe and sharp way to make all-round complaints. In the end, it gave an ultra-low evaluation of 20 points, far exceeding expectations.

If the "world of light and shadow" is too professional, then the "movie circle" is entertaining enough.

Don't be deceived by this seemingly professional name. In fact, this is a gossip magazine comparable to "Entertainment Weekly". The entertainment effect is always their primary pursuit, but it will not degenerate into fabricating, slandering and distorting news. Therefore, it is also a well-known professional media in the industry.

However, the "movie circle" is also not too impressed with the film, fifty-nine points, a little naughty, and apparently deliberately stopped before the passing line.

"Even if he enters the movie theater with sunglasses on, he will not ignore Fan Li's efforts, because he keeps bombarding his ears with his voice while pretending to be cute. It's really hard to ignore. It's like trying to make a cake and sprinkle the whole bag of sugar on it. Go in normally."

"We can't deny that Fan Li's attempt is fresh, the action scenes are still good-looking, and his neat skills can still make the audience feel a little joy. However, the film's excessive attempts in the comedy part disrupted the rhythm of the film, and the final presentation effect is also not good. It's hard to be satisfied."

"Fan Li is trying to get rid of Brother Tang's influence, but obviously the shadow is still very obvious."

Brother Tang, the male protagonist of "Mission X", is the role that Fan Li made his name to.

From the "world of light and shadow" to the "movie circle", it can be seen that the word-of-mouth of the movie "Boss Overspeed" is going. It is a pity that it has made great strides in the direction of negative impact, and there is no turning back. Moreover, this is just an iceberg Just a corner.

"Entertainment Weekly," 40 points; "Inside the Movie," 30 points; "Spotlight," 36 points.

"Lanchuan Perspective~www.wuxiaspot.com~ 41 points; "Screen", 45 points; "Premier", 56 points.

One, two, three, four, five, six... Count down one by one, and then you can see that a full 36 media outlets have released movie reviews for the first time. Such a number can still show that the movie has received a lot of attention, but in the end, the media comprehensively It's hard to get excited about reviews.

Thirty-three points.

This, is this serious?

It's scary enough not to pass, and the result is only thirty-three points? The word-of-mouth of "The Boss Speeding" made everyone break their glasses and dislocated their jaws collectively.

So what exactly happens next? Perhaps, from the comments of netizens, we can spy on one or two.

"Sure enough, action movies are dead."

"It's scattered, there's nothing to look forward to."

"I originally wanted to watch an action movie, but now it seems that there is nothing to see."