Disaster Artist

The drunken man's intention is not to drink.

From the very beginning, Blue Whale Films knew that a short-term reconciliation would be impossible after the theater alliance took action. How could the sanctions be lifted within two or three weeks?

Therefore, Blue Whale Pictures has no intention of negotiating with the theater alliance at all. Their immediate priority is the release of "City of Falling Stars" and the layout of the awards season.

Don't forget, maybe "City of Starfall" has been sanctioned by the theater alliance, but there are still three chain theaters, a group of art theaters and countless independent theaters that will screen this work. Blue Whale Films' strategy It is to return to the movie itself and try to subvert the situation starting from "City of Starfall".

This is Xiu Zhongjun's real goal—

"Bringing Movies Back to Movies".

In addition, "a good movie can speak for itself".

really!

On the social network, all the mighty voices are on the side of Blue Whale Films.

Because of Lu Qian, because of "City of Falling Stars", because of aversion to hegemony, because of sympathy for the weak, and because of the surging sense of justice.

In the eyes of netizens, the theater chain alliance is completely unreasonable villain. Blue Whale Films just chose a movie that art theater chains are not willing to release, and released it simultaneously in theater chains and streaming media for the benefit of movie fans. Did not violate the agreement, but suffered unfair sanctions.

And it also made them unable to appreciate the "City of Falling Stars" in the first place.

Since the Blue Summer Film Festival, the expectations of movie fans, audiences and even passers-by for the winner of the Golden Kite Award have been rising steadily. However, Blue Whale Films has repeatedly postponed the release time of the film, which is very itchy. Now it is hard The wait is finally here, and the theater alliance is here again?

What's more, netizens always tend to support the weak. The theater alliances are all listed companies. At first glance, they look like villains with ferocious faces, squeezing the living space of such a small studio as Blue Whale Films, and truly interpreting "" Cannibalism without blinking an eye" the true nature of the devil.

In addition, there is a very, very important and possibly even crucial point:

land dive.

Just need this one name, fanatical fans are willing to express their support unconditionally.

Under the same situation, the same situation, and the same strategy, another director's work may not be able to get such one-sided support from netizens, because of the director's charm, and also because of the director's magic power, coupled with the fact that it is still in theaters. "Deadpool", everything is on Lu Qian's side.

In the eyes of movie fans and passers-by, the cinema alliance is a brutal dragon, and Lu Qian plays the role of a brave and fearless dragon slaying warrior, opening up a whole new world for the majority of movie fans, and now Lu Qian is facing the ferocity of the dragon Attack, they naturally need to cheer for the dragon slaying warriors.

Little by little, little by little, and little by little, all kinds of factors collided together, and the momentum accumulated in this way—

It's hard to say that all this is not the plan of Blue Whale Films.

After all, it was Blue Whale Films who announced that "The Woman Who Left" would land in theaters and Echo simultaneously, and they had clearly anticipated the coming of a war.

Shopping malls are like battlefields, and timing is everything.

Then.

"City of Falling Stars" is like no other for a while, and the aura of the Golden Kite Award, which was temporarily diluted due to the awards season, is bright again, and it has been in the top ten of the hot search list for five consecutive days; and it is among the hot topics in the movie section , dominated the list for two consecutive weeks, becoming the most popular work in December.

But does it work?

Leaving aside the conversion rate of traffic and box office for the time being, just talking about the predicament of "Starfall City", the prospects are bleak, and the pursuit of traffic alone may not be enough.

First, the number of screens is not enough.

After the momentum gathered on the social network, Chaoyue Cinemas, Qingshan Cinemas and Xiazhi Cinemas announced at the same time that they would increase the number of venues in "City of Falling Stars", and increase the number of film schedules and screens for the movie. On the side of Blue Whale Films, we will give full support.

In addition, coupled with the support of art theaters and independent theaters, the number of venues where "City of Stars Fall" was fully screened worldwide was fixed at 1,437.

About 1,500 rooms.

Such a quantity is really unsatisfactory.

Just look at "Deadpool" and "Raid Strike 2". The number of screening venues has easily exceeded 4,000 or even 5,000, but now, "Starfall City" is only one-third.

The base number of venues and screens also determines the upper limit of the movie's box office. Even if the traffic is turbulent, it is impossible for "City of Starfall" to achieve success.

Second, subject matter is limited.

The Golden Kite Award, which is undoubtedly a good thing, but a bad thing for the box office.

When passers-by and the audience hear the winners of the top three film festivals, the first stereotype that comes to mind is "art film".

Art film equals boring and boring equals no interest.

In the past ten years, the box office performance of the top award winners of the three major film festivals has been unsatisfactory, and the best works have only hovered on the edge of one billion—

Total box office, one billion.

In detail, in the past 30 years, less than one hand, only three of the top award winners of the three major film festivals had a box office of more than one billion; less than two hands had a box office of more than 500 million; The final box office of some movies is less than 100 million. Just look at "The Woman Who Left". It may even be difficult to break through 50 million.

"City of Falling Stars", although Lu Qian's name opened the way, but referring to the total box office of "Tourists" last year, it barely exceeded 800 million, so I know it well. UU reading www.uukanshu.com

It is conceivable that even if the social network traffic is turbulent, there should not be many audiences who are really willing to go to the cinema for a Golden Kite Award.

Three come, competitors.

No one is targeting "City of Falling Stars", but the competition for the holiday file has become a must for military strategists after the summer file, and this year is no exception.

To be more precise, in the hustle and bustle of immortal fights, "Starfall City" actually broke into this contest. After all, it was not considered a strong contender at the box office, so "Starfall City" "City" needs to look at the eyes of competitors, and I am afraid that the market has no time to take into account its existence.

The top seed for this year's holiday slot is "Jedi Knight 8" from Fantastic Pictures.

Last year, "Jedi Knight 7" broke a series of records with a destructive attitude, and almost, just a little bit, was about to break the record of the highest box office in the global film history of "Future Alliance", ranking second with a slight difference, and then in A new wave of Jedi Knights has been launched around the world.

This year, "Jedi Knight 8" strikes again, with "Doctor Strange" before it and "Jedi Knight 8" later. At this time, we can see the determination of Magic Pictures to open up the market outside the summer file, that is to say, Lan Chuan is not only a smart person in Blue Whale Films, but Magic Films has already started planning.

Under the impact of these powerful works, the prospect of "Starfall City" is worrying.

From a different point of view, "City of Falling Stars" can be described as internal and external troubles. There are wolves in the front and tigers in the back.

It is precisely because of this that Blue Whale Pictures needs to create momentum for "City of Starfall", which is correct from a strategic perspective.

But the point is, are these "potentials" enough? Can it really turn the tide for "Starfall City"?