Disaster Artist

In the first week of November, "Doctor Strange" hit the box office strongly, sweeping 600 million box office in three days on the weekend, which is a solid step for Magic Pictures to open up the market in the autumn.

From "Mission to Mars" to "Raid 2", from "Deadpool" to "Doctor Strange", in just one year, the first and last four films set new records in the cool spring and autumn files, completely subverting the market rules. What people saw from it was obviously more than box office numbers.

Perhaps, the market is indeed changing—

Once, going to the cinema was a formal entertainment activity that required a sense of ritual; now, the cinema has gradually become a part of daily life.

At the same time, people's living habits are also changing. In the past, summer vacations and trips often revolved around their homes, but now they can cover the whole world. Naturally, the scope of entertainment in summer has expanded a lot. The role played in the "vacation/leisure" planning has also quietly changed.

That said, movie theaters used to be at the top of the list of entertainment choices in the summer, but not anymore; and people don't seem to mind going to a movie theater to relax in the spring and fall.

The times are changing, habits are changing, culture and entertainment are naturally changing, and the rules that we take for granted are also changing with the times.

So…

Does this mean that, with the overall development of the Internet age, streaming media is indeed becoming a possibility and is becoming inevitable?

Could it be that Blue Whale Films' vision is correct?

Of course, it is undoubtedly difficult to predict the future prospects and grasp the pulse of the times. Before the "future" really arrives, no one can be sure that they are correct, so there is the famous saying "It's hard to buy if you know it early".

Prediction is prediction, judgment is judgment. Everyone has their own perspective. Blue Whale Films and Echo are there, and their positions and attitudes are there.

But at least one thing is certain—

There are more and more people focusing on the autumn files.

The spring file is hard to say. The success of "Raid 2" can't see the pattern for the time being, but the autumn file has shown vitality. From last year to this year, the three works are vying to set new records. It is indeed a new scene.

So, what is the password? Or, what are the rules?

"Mission to Mars"? "Doctor Strange"? Or... "Deadpool"?

Thousands of eyes all fell on "Deadpool", because Lu Qian created wonderful again, even though it can't be called a myth, it still fell through the eyes.

In the fifth week of its release, "Deadpool" continued its strong performance with an 18.9% drop in the box office, and won another 380 million in three days on the weekend.

To be precise, facing the fierce market squeeze of "Doctor Strange", not only did "Deadpool" not usher in a box office avalanche, but the decline actually narrowed.

narrowed!

There was a lot of astonishment, and the performance of completely breaking the market rules caused a lot of question marks.

It is hard to imagine that the weekend box office data of "Deadpool" entered the fifth week of release, and it is not inferior to the results of "Doctor Strange" in its premiere weekend, so that "Doctor Strange" is almost robbed by "Deadpool" Light, this is obviously a situation that Magic Pictures did not expect.

In fact, "Doctor Strange" has already performed very well. From word-of-mouth evaluation to box office figures, it has become popular across the board. The layout of Magic Pictures has been successful again, but no one thought that "Deadpool" would become a variable again.

This is also the situation that both Fantastic Pictures and Lion Pictures were caught off guard.

So, what's going on?

Everyone in Lanchuan was discussing, the same topic was widely discussed among film companies, and the tea room during the lunch break was undoubtedly the hottest.

Then, on the front line of eating melons, the figure of "Entertainment Weekly" arrived immediately. They conducted random surveys at the gates of different theaters in 14 major cities, and finally interviewed more than 300 viewers to draw a conclusion.

A small group are fans of the Marvel Universe. Because they like superhero movies, they are a little curious about their competitors.

"I liked 'Doctor Strange', and then everyone said 'Deadpool' was good, so I just dropped by to check it out."

"I'm a fan of the Marvel Universe, 'Doctor Strange' is so good-looking, it completely subverts our expectations...Three hundred words of praise are omitted here...But people keep comparing 'Deadpool', so I want to see it too How is the quality?"

A small part is because there is no harm without comparison. Only through horizontal comparison did they realize that there are indeed differences between movies of the same type.

"Everyone said 'Deadpool' was good, so I was rebellious and didn't like it, so I never watched it, but after watching 'Doctor Strange' I was a little disappointed, so I wanted to see if 'Deadpool' was as good as they said Well... well, I think 'Deadpool' is better."

"I've watched them all. I watched 'Deadpool' first, and then 'Doctor Strange', but in fact, I didn't understand 'Deadpool' well at first, so it was just so-so. After watching 'Doctor Strange' Only then did I realize how rare 'Deadpool' is, so I used it again and again."

"Honestly speaking, I'm a little disappointed with 'Doctor Strange'. There aren't many so-called innovations. In the final analysis, the computer visual effects are a little more fancy, but 'Deadpool' presents a lot of new ideas without special effects."

"It is precisely because of watching 'Doctor Strange' that I know how powerful director Lu Qian is. The audio-visual language is simply a fortress, and I still admire it after three times and four times."

"Actually, everyone has been praising 'Doctor Strange' for being so innovative, but I don't think so. 'Deadpool' is the work that interprets different movie-watching experiences on the film level. UU Reading www.uukanshu.com limits The level is just a key to unlock the prison of imagination, it is not a movie gimmick at all."

A small part is purely following the trend.

"I feel like I've watched it all over the Internet. If I don't watch it, it seems that I won't be able to talk to my friends. As for the quality, the two movies are the same."

"To be honest, I don't like 'Deadpool', and I feel offended. The reason why I came to watch it is because all my classmates in school are discussing it. It seems a bit strange that I don't watch it."

"Just... to pass the time. Everyone said it was good-looking, and I just wanted to relax, so I watched it."

The answers were varied, but they were down-to-earth enough to open a door for Lanchuan professionals, and one or two couldn't help but express their astonishment:

All right?

But it is undeniable that Lan Chuan also realized that the innovation and vitality that Lu Qian injected into "Deadpool" has indeed brought new inspiration to superhero movies:

Perhaps, R ratings are not the answer, but opening the box of the imagination is, and R ratings are just a means to remove shackles and frames.

For Magic Pictures and Streaming Pictures, this is very important information. As for what arrangements and adjustments they make based on this information, it is another story. The only thing that can be determined is:

The storm is raging and the undercurrent is raging.

Lanchuan is still very lively.

In any case, people did return to the cinema to watch "Deadpool" because of the relationship with "Doctor Strange", which even triggered a wave of double brushing and three brushing, which also became the fifth week of "Deadpool" box office. important reason.

People saw the beginning of the story, but did not guess the direction and ending of the story—

"Doctor Strange" swept the market aggressively, but became the follow-up frenzy of "Deadpool", this...