Disaster Artist
Chapter 1019: 1 stone 2 birds
When the incident happened suddenly, Pei Wendan was immersed in emotion and shock. For a while, his thoughts were unable to function, his brain crashed, and it was inevitable that he would ignore the details of the matter.
It is normal.
But Tomson is not. As a bystander, quietly observing the whole process is not only calm, but also objective, and those contradictions will be invisible.
First of all, there is no need for Lu Qian to personally contact the Echo to sign a new project or notify the screenwriter to negotiate further cooperation.
First, there is no need at all; second, Lu Qian is not such a character, and these trivial matters will never enter Lu Qian's field of vision.
Secondly, let's assume for the time being that Lu Qian is really needed to do this. In order to echo the image or reputation or whatever, Lu Qian personally contacted him.
However, after Lu Qian contacted Pei Wendan, it was regarded as a fraudulent call. Then, Lu Qian should be officially notified by email, text message, or the agent, producer, etc. There are many other channels. The act of answering the phone itself revealed tricky things.
In the end, the notification was notified, but the content of the call between Lu Qian and Pei Wendan was too rich, and Lu Qian showed a perfect image of Bole.
Things are obviously not that simple.
Tomson did not underestimate Lu Qian, but such Lu Qian was not what he knew.
Tomson has always believed that Lu Qian's interest is not in strategizing and intrigue. These business problems are trivial to Lu Qian, so Lu Qian has always been a boss, and Blue Whale Pictures is completely Ji Xu and Xiu Zhongjun. Taking care of it has basically nothing to do with Lu Qian.
And now?
Tomson was a little surprised.
"Aqian, did you do it on purpose?"
Tomson slowed down his speech slightly and asked meaningfully.
"Hehe, Mr. Tomson, why do you say that? Where's the conspiracy? It's true to trouble you." Lu Qian chuckled softly.
Tomson rolled his eyes speechlessly, "Teacher, every time you call me that, I don't think it's a good thing."
Lu Qian was very innocent, "It turns out that I am this image in Mr. Tomson's eyes, so I'm a little sad."
Tomson didn't buy it at all, and turned against the army, "You just know."
There was a low chuckle on the other end of the telephone receiver.
Tomson wasn't worried either, and curled his lips, "You made a special trip to call my office, and then poached in person, things are definitely not that simple, if I guessed correctly, you need my help with something, that's why it's more. I asked, but if you don't, then forget it."
"Sure enough, Jiang is still old and hot." Lu Qian didn't deny it, and immediately gave him a high hat with a compliment, "My little abacus can't escape the eyes of Teacher Tomson."
Tomson adjusted his sitting position slightly, "Don't, the more compliments you are, the more difficult it will be. My knees are starting to tremble now."
"Haha." Lu Qian laughed happily, "Everyone says I'm a devil, but you think I'm a devil too, so are the rumors coming into reality now?"
Tomson was also amused by Lu Qian's lightheartedness. Sure enough, Lu Qian was still the same Lu Qian, and his easy-to-follow jokes always made people smile.
Lu Qian didn't continue to sell the secret, and said directly, "Nothing else, I hope you can spread the word in the program group and leak the rumors skillfully."
Tomson showed a puzzled expression, "What to spread? The small screenwriter's project in my program group was picked up by Echo, and the project was officially approved and ready to go into production?"
"right."
"But why?"
"Building a brand image."
"What do you mean?" In front of Lu Qian, Tomson was sincere. He didn't understand if he didn't understand, and he asked if he had any doubts. He didn't have the usual airs at all.
Of course, as far as Tomson himself is concerned, he likes to get along with Lu Qian. He is sincere and calm. Without those secrets, he feels more real.
"What's the first impression that pops into your mind now that I mention Echo to you?"
"Lu Qian."
"Yes, that's it. The first impression of the echo is me, I am equivalent to the brand ambassador, the advantage is that the direct association comes very quickly; but the disadvantage is that my shadow completely covers the entire platform, so that other directors and other producers People have lost their light."
"I thought you didn't care."
"In the early stage of publicity, of course, we don't care. On the contrary, we also need to enhance such an image, which is the role of a brand spokesperson; but in the later stage, such an impression may become a stumbling block for the further development of the platform."
"So what are you going to do?"
"The image has been transformed into a lake."
"Please talk normally."
One of Tomson's complaints immediately made Lu Qian laugh happily. It is slightly different from the show. Tomson's humor in life has a different style.
But Lu Qian didn't sell anything, and then explained briefly—
Actually, it is not complicated.
On the one hand, more successful directors like Jiang Chenghai and Wei Che are attracted to form a cohesive force.
On the other hand, more new people like Pei Wendan who have no qualifications and background are attracted, emphasizing that works are king.
The former is professional.
The latter, non-professional.
With a two-pronged approach, step by step, the brand image of "Lu Qian" was transformed into a lake, raised to a new level, and finally expanded into a conceptual image:
Professional, talented, artistic.
It's very different from moving in.
In the past two years, the house has entered a stage of rapid development, spending a lot of money, constantly inviting top big-name directors to cooperate in projects, and constantly releasing news, "The house is responsible for the money, the team is responsible for the creation, and the house will not give any interference", again and again. Create the image of a local tyrant who doesn't care about money.
Simply comparing funds, the Echo is definitely not as good as moving into a house, at least not now.
Therefore, echolocation needs to be slightly deviated. They do not emphasize sufficient funds, but emphasize talent, which is also the biggest characteristic of "Lu Qian".
Over time, you will be able to form a broad impression in the Lanchuan industry. As long as you have talent, you will definitely be appreciated by Echo.
In fact, here, Lu Qian steals a different concept, because if he is also talented, he is willing to appreciate it and also willing to invest money; but Echo's emphasis on talent is to take advantage of the arrogance and narcissism of "literate people" , to create a professional image, these art creators are more inclined to go to the echo than to live in the house.
This is the difference between "promotional positioning".
So, is Pei Wendan important?
Important and not important.
It doesn't matter, that's because in a situation like Pei Wendan, there must be more than one or two echoes.
It's important because of timing—
"So it is. UU reading www.uukanshu.com"
Tomson suddenly realized.
"You persuaded Wei Che with your front foot, poached from me with your back foot, and then asked me to help promote it. You seized the opportunity well, and the abacus was very loud."
This is the fundamental reason why Lu Qian took so much trouble-
one stone two bird.
Pei Wendan's script is very important; Pei Wendan and Wei Che's echoes are also very important.
Tomson finally understood Lu Qian's intention, then leaned back in the chair, put his legs on the desk, and began to blackmail in a condescending tone.
"If you ask me to help, there must be no problem. Our friendship is nothing like this trivial matter."
"But, A Qian, I helped, what about you? What will you get in return? You can't just rely on one mouth, right?"
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