Did the Queen’s Vest Fall Out?

Wednesday, September 30.

On the last day before the National Day, the autumn wind suppressed the sweltering heat of the summer, and there were bursts of coolness in the air. The weather was very good!

The fashion conference signed with Apple was specially put on today, which shows the importance and strategy of the Lu family.

Tourism and shopping are the bulk of consumption, and the special holiday of National Day has increased marketing revenue for all walks of life.

Originally, after the press conference, the company officially obtained the authorization to start producing this series of products. But Lu Ming took a risky move. He reached an intention to sign with Apple, and then immediately arranged for the manufacturer to produce. After the press conference today, major shopping malls will officially launch a series of cooperative products from Lujia tomorrow, and the schedule is very tight!

When Lu Ming did this, he had two ideas:

First, to catch up with a wave of consumption boom on the National Day, people who go out for travel always like to buy some beautiful things to come back, even if they are not willing to spend money at ordinary times, they must consume and spend on this special festival!

Second, and most importantly, once the cooperation between the Lu family and Apple was released, various products were launched the next day, indicating that Apple had already passed the inspection of the Lu family!

From the perspective of outsiders, even if it is a one-time cooperation, it can be seen that Apple is very satisfied with the Lu family! Otherwise, how could he agree to the early production of the Lu family?

Thousands of dollars are hard to buy good word of mouth, not to mention Apple's affirmation and support.

However, to convince Apple to allow the Lu family to produce in advance before the official contract is signed, Lu Ming had to waste a lot of effort, and even made many concessions on the contract!

Especially the last one: Before the contract is officially signed, if the Lu family does anything that makes Apple uncomfortable, the other party can terminate the contract unconditionally, and all losses will be borne by the Lu family! In addition, the Lu family will still pay for the design fee for Apple!

It can be said that the concession is too much!

With such a disclaimer, Apple naturally agrees very readily.

However, Lu Ming also set up a pit here.

On the surface, the Lu family has retreated too much, and the scope of this "thing that makes Apple uncomfortable" is too large! However, Apple itself is a well-reputed designer in the industry, never looking for trouble. For him, face and design are equally important.

If there are some unexpected small problems during the whole signing process, the Lu family can communicate with them! As long as the stance is kept low enough, there will be no grievances on Apple's side, and the contract will always be signed.

Similarly, if Apple suddenly wants to terminate the cooperation for some reason, he has to come up with a reason to convince everyone.

You must know that when two people are equal in strength, and one of them wants to terminate the cooperation, everyone will think: This party has other considerations. In the business world, it is normal to choose and choose!

But when one party is low and small, and the other party terminates the cooperation with the same reason, everyone will feel: This person is too unreasonable! Everyone has backed down like that, why is he still making a fuss? !

After all, people always feel more distressed for the weak!

Therefore, the content of this contract seems to have suffered a loss for the Lu family, but in fact, it has greatly improved the success rate of the contract!

Close to 99.99%!

Because of this, Lu Ming was afraid that Lu Xinran's operation of stealing paintings would become 0.01% of the failure.

If this is the case, I am afraid that even cutting her will be a light-hearted rhetoric!

In order to attach importance to this signing, the Lu family not only invited many media reporters, but also launched a live broadcast on Lu's official website, which was very lively.