Diamond company shoots commercials, you shoot Titanic

Sissi returned to the room, put her packed suitcase and schoolbag in the corner, and walked around the room with her cell phone.

Open the social platform and click on the entertainment list. The third place that comes into view is: "Director Chen's new film is based on dogs", followed by a dark red "explosion".

No way? Isn't it already confirmed?

The sky is clear and the earth is clear, is this dog a single person?

After praying for a moment, she immediately clicked in.

The first one is still a message from the media sent by group friends.

But at this time, it has exploded in popularity, reaching 980,000 likes and 280,000 comments.

I clicked on the comment area and saw that the first two were fighting.

"Dog: Don't come over here!"

"[Animal Protection Association]: Come here! You must come here!"

"Dog owners dare not look at it."

"I don't dare to watch it if I don't have a dog. I just wait for other people's feedback after watching it."

"Waiting for feedback? The people upstairs are still being deceived."

"Bet 10 packs of spicy chips, the dog in the movie will definitely die."

"Brother Dao, why don't you film human extinction? I'll feel calmer after watching this."

"No! Let go of my "Sword and Sword III"."

"How could Chen Daodao let you go?"

Continuing to scroll down, some netizens have already begun to share their stories with their dogs.

"I was sick and hospitalized before, and my dog ​​ran more than ten kilometers from home to see me in the hospital. Don't use the puppy knife on me."

"Your dog probably ran out of dog pulses and owed me countless bones before he found you."

"I lost a lot of money when I started a company. The money loss did not knock me down, but the curses from my family pushed me into the abyss. I remember that there were many stars that day, and one of my legs had already stepped out of the window on the 18th floor. My dog She hugged my other leg tightly. She was only 10 pounds and looked at me quietly. I looked into her eyes and cried loudly. I felt that I had to live because she still needed me to survive. The company is coming back to life and things are slowly getting better.”

"You netizens haven't let me go either."

"The general is illiterate and left. [Sunglasses]"

"You can make me cry in the comment section. Xiao Dao personally directed it. How terrible this movie is."

"Chen Gou is best at depicting beautiful things and then suddenly taking away those good things. I guess the first half of this movie is a warm and daily life, and at the end the dog dies saving his owner."

"Definitely. A puppy spends its life teaching you what love is, and then teaches you how to face separation. If the dog doesn't die, I will live broadcast standing on my head to wash my hair!"

"No, I really can't watch this movie. I'm sorry, Brother Dao."

"Brother, it's not easy for me to coax myself to live this long."

"@陈潇. Brother, I want to get my ears pierced. Can you help me check the location?"

Sissi smiled, put down her phone and looked at the moon outside the window.

If everyone doesn’t go to see it, what will happen to the box office?

As a fan, grit your teeth and watch it.

When the dog died, she ran away immediately and refused to watch for another minute!

She quickly posted the decision on her WeChat Moments. To express determination, and to remind myself during the winter vacation!

…

The night is getting darker.

Early the next morning, when countless student parties returned to school to report.

Oriental Media also started its day's work.

In the "The Story of Hachiko" project center on the 16th floor of the new building, Chen Xiao, the producer, the casting director, the trainer, the veterinarian and others referred to the audition performance and physical examination results, and after half an hour of discussion, decided Three starring puppies and five stand-in puppies.

Among them, the adult Hachiko has three substitutes. Because different dogs have different personalities, some scenes require lively ones to shoot, while others require quiet ones.

Chen Xiao looked at the casting director, "Then our casting work is over, right?"

"Yes, the main characters have been decided."

"OK, let's break up the meeting."

Chen Xiao glanced at his watch. It's ten o'clock now. At ten-thirty, I have to go with the art director to scout the shooting location. Rest for half an hour first.

Holding the coffee, as soon as I stood up, I saw the distribution director walking into the conference room against the crowd of people leaving the meeting.

She walked near Chen Xiao and asked, "Director Chen, are you free now?"

"Half an hour."

"I want to talk to you about the release date, how about we do it here?"

"Okay." Chen Xiao sat down again.

The producer saw that it seemed to be related to him, and after confirming it with the distribution director, he also sat back in his seat.

The others quickly left, leaving only three people sitting at the conference table.

The distribution director opened the document bag, took out two documents, and handed them to the two of them.

"Director Chen, we had tentatively scheduled the film to be released on January 1st, but depending on market feedback, we may need to adjust it."

Chen Xiao opened the materials.

This information analyzes the market feedback after the paparazzi revealed the theme of the new film yesterday.

The target audience of this movie is dog lovers, emotional movie lovers, etc.

But his image as a "knife man" has deterred many people who like small animals.

The distribution director continued: "Director Chen, we hope to put the movie after the Spring Festival to increase the first-day box office. First of all, New Year's Day is also a Chinese New Year. It may not be appropriate to make the audience cry on that day. Everyone hopes to be happy and watch the first day. Audiences at the screening may be temporarily dissuaded from attending subsequent shows.”

She didn't say the second part: and it made your already shaky image even worse.

She continued: "Secondly, you have a sketch to be broadcast during the Spring Festival, and the ending of "Sword and Sword III" is much gentler than that of "Sword and Sword One". Then we will increase our publicity efforts, and everyone will pay more attention to the movie. "

Chen Xiao nodded.

There are indeed several benefits to doing this.

First, it can lower the psychological defense of people who love small animals.

The biggest problem now is that some viewers have already crossed out the movie due to strong psychological defense before the filming has started.

People's thinking and habits have inertia.

With this psychological expectation, even if many people say that the movie is "good-looking, really warm, and worth watching" after it is released, they will follow their inner inertia and choose not to watch it.

Now we have to find a way to lower their psychological defense before the movie is released, so that they can watch the movie without overcoming their psychological expectations after receiving feedback that it is "good-looking, warm, and worth watching."

Second, although the Spring Festival Gala has not been well-received in recent years, it is still a highly watched program.

"Selling Crutch" and "Working Adventure" will be broadcast next year. They will definitely be screen-sweeping immediately and will be watched by audiences of all ages, with a very wide audience range.

Take this opportunity to promote his name.

Although he is a well-known director, he personally shoots movies.

Some people never watch movies, or rarely watch movies. Taking this opportunity, his fame can be further expanded, and even become a household name.

Then, taking advantage of the popularity of the skit, the popularity can be directed to the movie.

In addition to using dogs to attract dog lovers, emotions can be used to attract audiences who like to watch emotional movies.

You can also use "Chen Xiao's production must be a masterpiece" to attract audiences who simply want to watch a good work, and audiences who are familiar with his name because of the two skits.

This is like when people read novels or watch videos, they will smile when they see familiar buzzwords in the title, click in and take a look.

In this way, the movie can break the circle to a certain extent and attract new victims, oh no, new audiences.