Diamond company shoots commercials, you shoot Titanic

At the same time, a large-scale offline promotional campaign was also launched.

In Shanghai, Beijing, Guangzhou, New York, Washington, London, Seoul and other major cities.

Billboards and posters of "Harry Potter" were posted in front of large chain bookstores. Even the advertising space in some shopping malls was occupied by "Harry Potter".

It was almost 9 o'clock in Washington.

A middle-aged man in a suit stood at the door of the bookstore, staring at the billboard outside the window.

There was a poster on the billboard.

In the poster, a train was moving forward, and a sign was hung on the platform - "Platform 9¾".

There was a copywriting on the side:

"Do you believe in magic?"

"Harry Potter will take you into a brand new world. There are unspeakable magic, untouchable taboos, and inseparable friendship."

"The door to the magic world will open on February 20!"

"Get ready to set off with Harry Potter, cross Platform 9¾, start a magic journey, and become a member of Hogwarts. Find your magic dream and start a fantasy adventure!"

The middle-aged man walked into the bookstore and asked for a flyer.

Walking out of the bookstore, looking up at the mall opposite, the big screen was playing an advertisement for Harry Potter.

The man frowned and sighed in a low voice: "How much money did Lexue Publishing House invest? Are they going to create a god?"

As he said, he stuffed the flyer into his briefcase and continued to walk.

He walked into Peak Entertainment on time.

As soon as he went up to the seventh floor, he met his colleague who was in a hurry-John, the director of the market research department.

John happened to see him, pointed upwards, and shouted to him from six or seven meters away: "Walker, you are here, the meeting room upstairs, emergency meeting in 10 minutes."

"Okay."

Ten minutes later.

In the meeting room on the top floor of Peak Entertainment.

The director of the market research department, the director of the content development department, the director of the animation department, the director of the project creative department, etc. arrived one after another.

The vice president Michael who organized the meeting glanced at everyone, "Have you heard of "Harry Potter"?"

Everyone nodded in agreement.

John took out a flyer and put it on the table, "On the phone, at the door of the bookstore, all. I also asked for a flyer."

"Indeed." The vice president looked at the director of the market research department, "Walker, have you investigated the reason?"

Walker stood up and handed the file to everyone, "Last night, our department contacted Lexue Publishing House and briefly learned about the situation."

The vice president took the file and glanced at it briefly.

This book was issued by a literary agency.

There are roughly two reasons why it is so popular.

One is that the author himself contributed part of the funds.

Second, literary agents and publishers are also very optimistic about this book. So the promotion efforts are very strong.

The vice president looked at Walker, "Did you ask who the author is?"

"No, and I can't get the novel draft. If you want to see the specific content, you can only wait until the novel is published on the 20th."

The vice president rubbed his eyebrows.

I can't see the draft.

He took a deep breath and said, "According to the current popularity, other film and television companies may also contact the publisher before the novel is published. I asked everyone to come here today to estimate the market value of this work. If you have any ideas, just say it directly."

The director of the animation and animation department yawned and said, "Last year's "Frozen" set off a magical trend in the film and television industry. This book may also be riding on the popularity, right?"

The vice president glanced at him, "Are you still asleep? Calculate the time. "Frozen" will not be released until November. This must have been written before the movie was released."

The director of the animation and animation department slapped his forehead, "Yes, sorry. The coffee really fell in the office."

The director of the animation and animation department yawned again and continued:

"Whether it is following the trend or not, don't worry too much. But this kind of thing has been seen many times, and you will know it by judging others by yourself. In the past three years, several of our works have been promoted on a large scale, and the reputation after release is not good."

As soon as this remark came out, everyone in the conference room suddenly felt a gust of cold wind blowing.

The other directors bowed their heads one after another.

Walker secretly wiped the cold sweat from his forehead.

As expected of a relative, what truth is he talking about?

The vice president clenched his fists, "Shut up! Go downstairs and drink your coffee before coming back."

"Oh." The director of the animation and comics department stood up and walked out of the meeting room.

Everyone in the room continued to discuss.

John looked at Walker's information, then glanced at the flyer, and his eyes fell on the author's name, "Walker, what country is the author from?"

Walker shook his head and said, "The publisher said they don't know. There are actors and singers with the same name. But they don't look like writers."

The vice president crossed his arms and touched his chin.

This book was published in seven countries at the same time.

The pen name is actually unknown.

"Is this creating a god?"

To put it bluntly, creating a god is to use the power of capital to push a certain person, thing or phenomenon to the altar. Make it extraordinary and influential in the eyes of the public.

Even if it is not so outstanding, people will read this novel in order to keep up with the trend and integrate into the masses.

This kind of thing may be popular for a while, but it won't be popular forever.

If the content is really worthy of the publicity, regardless of the ideological connotation, just from the market revenue, the movie scripts of Oriental Media in the past two years may not be a rival.

Is it another legendary writer?

Walker said: "With such a strong publicity, even if the quality of the novel itself is not high, it should not be bad."

The vice president nodded, "We can only wait and see the content. Try your best during this period to see if the publisher can give you a sample chapter."

"Okay."

The director of the production department said, "In general, I suggest you wait and see. First, its storyline may not be suitable for film and television adaptation. Second, it is a story about the magical world, and the cost may be high. Third, the audience is unclear. Their current publicity seems to target people of all ages, which is too vague."

The vice president nodded, "I also think it is unnecessary to be too enthusiastic. Being too enthusiastic will put us at a disadvantage."

The group communicated for a while.

In the end, the vice president decided to wait a little longer.

Anyway, they couldn't get the sample, and no one else could get it. It would be in time to contact them after the novel came out.

Just when they were taking a conservative attitude.

Another company, Interstellar Pictures, was much more radical. It directly threw away its shelf and contacted the literary agent, indicating that it wanted to cooperate in the film and television adaptation of "Harry Potter".

The director expressed his thoughts to the literary agent on the other end of the phone.

However, the other party replied: "I'm sorry, the author is not considering film and television adaptation for the time being. We can't provide more information."

The minister frowned.

Not considering film and television adaptation for the time being...Does he want to raise the price after publication?

That means the author is very confident in the work.

The minister took a deep breath, "Okay. Then please pay more attention to us, and I hope the author can rank us higher. Our attitude of cooperation is really sincere."

"Okay, thank you for calling."

Then, there was a busy tone on the phone.