Diamond company shoots commercials, you shoot Titanic

On the evening of November 21, it started to drizzle on Zhoujia Street.

The raindrops fell on the gray-black stone road, making a crisp sound.

The crew was resting today, and most people stayed in the hotel to rest.

A few people, such as Chen Xiao, were strolling outside.

He was visiting the hometown of Pu Songling, Liaozhai City.

After arriving, I started filming every day the next day. It took 20 days of filming before I had time to take a good walk.

As soon as I passed two stone foxes and walked into the Fox Fairy Garden, my cell phone rang.

I picked it up and saw that it was Chi Yu's call.

Chen Xiao put on headphones and answered the call.

After greeting, the other party went straight to the point, "Director Chen, "Frozen" will be released next week, and the animation and animation department plans to hold an interview with the main creators in the capital. Do you want to participate online?"

Chen Xiao said straightforwardly: "Participate, but the questions asked to both of us are not the same, so let's split it up."

Split it up to give the animation and animation department a chance to show off. Otherwise, more than 60% of the time will become his personal interview.

He said it easily, but Chi Yu on the other side was a little surprised.

This is equivalent to saying that Chen Xiao wants a separate interview.

"Director Chen, let me ask you one more question. You rarely take the initiative to participate in interviews. Is there any special situation this time? If so, can you tell me? I will prepare in advance."

Chen Xiao stood in the corridor, closed the umbrella in his hand, and shook it, "Yes, I plan to take advantage of this interview to deal with the fan circle problem."

He has a lot of fans, but apart from "Kung Fu", interviews, and award ceremonies, he rarely appears in front of the public, and even on his social media accounts, he rarely posts updates.

There are relatively few fan activities and they rarely cause trouble.

But at the beginning of this month, after Xinxia.com posted the photo of shaking the dice cup, many fans came out and began to organize activities to support the release of "To Live".

So far, it is still normal.

But a very small number of fans have a strange competitive spirit and want to be the first in everything.

They actually cut out the film and television clips of Teacher Xu Bin playing a dandy boy in the past, compared them with his photos, and dragged down Teacher Xu Bin.

I guess when the movie is released, the same action will be edited out and compared again.

I am also impressed.

These people are really straightforward.

The director and the male lead of the same movie, how can they compare?

They are obviously in a cooperative relationship, but they have to sow discord.

One of the director's jobs is to guide the actors.

If all the actors are in place at one time, and he doesn't have to take care of it, is he still the general manager?

Anyway, among his fans, the fan circle culture has a tendency to rise, and it must be controlled quickly.

However, there are only a few fans at present, and it seems deliberate to reply.

It just so happens that "Frozen" is released. Just hold a press conference, talk about this movie first, and talk about the fan circle culture by the way.

On the other side of the phone, Chi Yu continued: "Director Chen, I looked at your schedule and the arrangements of the animation department. You are free from the evening of the 28th to the 30th. Then the animation department will hold a press conference on the morning of the 30th."

Chen Xiao thought for a moment.

If they were to start separately, it would be best if he did it first. After talking about the theme of the movie, the animation department could focus on scene design and character image special effects. Emphasize their own advantages.

"The 29th is Saturday, right?"

"Yes."

"Then let's do it at 8 pm on Saturday, in the form of live broadcast. Select fans online to ask questions."

Chi Yu on the other side of the phone was drinking water, and he almost choked when he heard him say this.

This movie will be released in many countries on Friday.

There must be a lot of foreign media watching the live interview on Saturday.

In this case, select fans online to ask questions?

Chi Yu covered the microphone, coughed, and asked: "Director Chen, should I confirm the interview script in advance? Do fans need to confirm it in advance?"

"No, just follow the previous model."

Chen Xiao continued to walk forward with an umbrella.

As for the interview script, the reporters who came to the scene did not dare to ask random questions.

As for the fans, just limit the scope of the questions at that time.

After acquiring the master-level writing style, the mind is quite clear and will not say the wrong thing.

"Okay, Director Chen, then... the pre-sale is today. Many people are paying attention to the release time. There are quite a few complaints about our release on Friday at noon. Do we need to explain it?"

"Just deal with it as you see fit."

"Okay, then you're busy."

Chen Xiao hung up the phone and took a deep breath of fresh air.

Not busy, but I want to have fun.

It's really unusual to release it on Friday at noon.

It's most convenient for the audience to go to the premiere when it starts on Friday evening.

But the company wants to break the first weekend box office in North America. The weekend box office is calculated on Friday, Saturday and Sunday. So the data from the release at 0 o'clock is the best.

If you want to release it at 0 o'clock in North America and want to be the first to be broadcast in China, then it should be either Friday at 0 o'clock or Friday at 12 o'clock.

If it's at 0 o'clock, it's too much trouble for the fans, so let's go at 12 o'clock.

College students who don't have classes and working people with long lunch breaks can watch it at noon and in the afternoon. It's just right for the evening.

And then...if it's during the day, "To Live" has to be filmed, so he doesn't need to go to the premiere.

I'm going to vomit if I watch it too many times.

…

Just as fans and netizens were buying tickets and waiting for the release.

There were also people who were extremely reluctant to see that day.

Among them, the most reluctant were the individuals and companies such as Aile Media that were sued by Chen Xiao.

They didn’t know if it was a coincidence, but the court made a ruling on November 15th, ordering them to post an apology statement on the original account for at least 30 days and to pay 10,000 to 180,000 yuan in mental damages and rights protection costs.

The ruling on the 15th seems like nothing.

But according to regulations, the judgment will take effect 15 days after it is delivered.

That is November 30th, the third day of the release of "Frozen".

If an apology statement is released at this time, it will probably be on the hot search and be scolded to death.

What can be done now? The only way is to write a more sincere apology statement.

In anticipation and fear, a week passed quickly.

At 12 noon, Beijing time. China and the eastern part of the United States welcomed the premiere.

In movie theaters, the lights dimmed.

Crystal clear snowflakes fell, and the story officially began.

…

The audience watched seriously.

Other film and television people ushered in an extremely busy period.

The "Frozen" project center is keeping a close eye on market feedback.

Derivatives merchants cooperating with Oriental Media are preparing for the buying boom after the premiere.

Major media are preparing to write articles in full swing.

In this atmosphere where some people are nervous and some are relaxed outside the screen, the two princesses grow up. Elsa is about to be crowned as queen.

In a movie theater in Shanghai.

A girl looked at Anna jumping on the screen with a worried look on her face and asked her boyfriend next to her: "Do you think she won't turn evil?"

"Uh... have you read too many novels?"

"There are not many main characters now. And the routine of sisters turning against each other is very common. Her sister can also do magic, and she has beautiful white hair. It's normal to be jealous."

"White hair looks good, and this blonde hair is very beautiful, lively and cheerful."

"What? Do you think they are good-looking?"