Diamond company shoots commercials, you shoot Titanic

After Chen Xiao finished talking to Fang Rong about the general work, he lowered his head and flipped through the documents in his hand.

"Director Chen." The voice of the producer came from not far away.

The producer is also the deputy director of the company's production department, responsible for management, budget, contract, marketing distribution, publicity and other work.

"I want to ask a question."

Chen Xiao looked up at him, "You tell me."

"In the reality show in the movie, all the items are advertisements. For example, the clothes, food, toys, etc. on the wife are all advertisements. The audience of the reality show inadvertently accepts the recommendation of products. This is one of our themes."

"Yes."

"Then should we accept some advertisements to fill in? This can bring us a lot of benefits. I roughly calculated that if half of the items, such as clothing and daily necessities, are advertisements, how much profit we will get. Take a look."

As he said, the deputy minister handed a file to Chen Xiao.

Hearing this, Xu Huijun, a fashion designer on the side, frowned slightly.

Don't, if the clothing is advertised, she will be greatly restricted.

Chen Xiao took the file, opened it and looked at it for a few times, and smiled and said: "You did a good job. The data is very detailed. It seems that you have worked hard."

The deputy minister was praised and couldn't help but raise the corners of his mouth slightly, and he felt happy in his heart.

But he was just happy for two seconds, Chen Xiao changed the subject.

"It's a good idea, but we will use virtual advertising this time, not real advertising."

The deputy minister pointed to the document, "Director Chen, advertising fees are not a small amount."

He knew that Chen Xiao's previous three works were co-produced with the official, and no advertisements were added.

Although this is an art film, it has attracted a large number of manufacturers to contact him and pay a high price to insert advertisements.

This... It's a waste if we don't make money.

Chen Xiao looked at him and said, "Because advertising is also part of our satire, we want to show how the media has unconsciously influenced people's lives and choices."

After speaking, Chen Xiao continued to look at the deputy minister, and saw that he was still a little confused.

Chen Xiao was not angry.

The deputy minister was usually busy with administration, and he probably didn't read the script carefully.

And this is also an art film, which requires some energy to think about.

Then just say it more directly.

Chen Xiao continued to explain:

"In the film, the program team used the banner of truth to distinguish themselves from other programs. The audience was attracted by the real Truman and spent time, money and emotions on him."

"In other words, the program team used people's psychology to sell beauty."

"But if we peel off this layer of sugar coating, we will find that the program is full of advertisements, which is the pursuit of money by capital. You can imagine what will happen after it is broadcast if we do the same?"

The deputy minister pursed his lips.

He will definitely be scolded like a dog...

Having been a producer for more than ten years, he knows the market very well.

From the audience's perspective, your movie criticizes advertisements and criticizes capitalists for selling beauty on the surface and pursuing profits at the bottom.

As a result, you actually use art films, literary and artistic films that focus on social reality and pursue aesthetics, to broadcast a bunch of advertisements.

That boomerang has completely stabbed itself.

I'm afraid I will be sprayed like a sieve.

The deputy minister smiled awkwardly, "Sorry, I understand. Thank you, Director Chen. It's mainly because I've seen some people recently who are not optimistic about the box office of your new film, so I thought, maybe there are other ways to help this film project make some money."

Chen Xiao smiled.

Not optimistic about the box office of his new film?

He could guess who it was even with his knees.

This film has not been promoted much yet, and there is no controversy. How can passers-by guess the box office when they have nothing to do?

It's just haters, some people who are dissatisfied with the handling of "The Divine Chef Xiao Fugui".

"Don't worry about them, they are not our target audience."

"But... hey. It's mainly because your previous box office was very high, and I also hope to increase the revenue this time as much as possible."

Chen Xiao turned the pen.

This deputy minister's mentality is not good.

"Truman" can't stand it, what if "The Shawshank Redemption" is filmed one day, won't he cry so hard that his own mother won't recognize him?

Chen Xiao didn't continue to talk to him, but looked at other people.

"Good movies can stand the test of time. But not all good movies can attract everyone's attention at the beginning. So, I hope everyone can keep a calm mind and not be overwhelmed by the previous halo. Besides, in the worst case scenario, if it fails, it will be me and Director Chazelle who will lose money, so don't worry."

Hearing this, Chen

Chazelle, who was on Xiao's left, smiled.

He crossed his legs and said, "It won't fail. I think it will make a small profit. I can't say about other markets, but it should be higher than Kung Fu in North America."

After he said that, Chen Xiao had an estimate in his mind.

It seems that Chazelle is ready to work hard on distribution and release.

"Okay, let's get over this topic. Let's move on."

After almost an hour, the meeting came to an end.

Casting director Huang Peng asked, "Director Chen, can the casting be scheduled on March 28?"

Chen Xiao asked casually, "The 28th?"

"Well, is it convenient for you?"

On the 28th, "Home with Kids" will also be casting.

As a screenwriter, he can choose not to go.

But now the outside world has high expectations for this sitcom.

The casting will definitely be fierce this time.

He still wants to take a look at the casting of the three children.

However, it is too tiring to participate in the casting of two crews throughout the whole process.

As for "Home with Kids", he would wait for the crew to screen and roughly see the final candidates. If there were no major problems, he would not say anything. He did not want to squeeze Sun Li's directorial rights too much.

Then simply put the two crews together.

At that time, he could go there at noon and in the evening.

"The 28th is OK. You contact Director Sun Li. We will arrange a casting at a hotel with "Home with Kids."

"Okay."

"What? You run back and forth?" Cha Zhe Lei crossed his arms and snorted coldly, "That's too tiring, how about you go directly? Leave this to me, I will arrange all the people for me."

Chen Xiao could hear from the tone that Cha Zhe Lei was a little dissatisfied, afraid that he would delay the work here because of "Home with Kids".

He sorted out the information in his hand, "I will be here the whole time, it will not affect us, don't worry, big brother."

After speaking, Chen Xiao looked at the others, "Does everyone have any questions?"