Depressive Screenwriter
#69 - New goals and promotional notice
【Miracle Occurs: "Gu Xiang Si Qu" Concludes with Ratings Surpassing 4%.】
【If Sakura TV's gilded guardians can't protect its honor, then "Gu Xiang Si Qu" will.】
【"Gu Xiang Si Qu" Becomes the Third Drama in the Autumn Season to Break 4% in Ratings.】
【Genius Writer Su Yan Breaks Through Again, from 1.38% to 4.01% in Ratings. This is a Hurdle Many Screenwriters Can't Overcome in a Lifetime, but Su Yan Did it in Just Three Months.】
【Controversy Arises After "Gu Xiang Si Qu" Concludes. Fanbase's Evaluation of Su Yan is Polarized.】
【This Year's Xia Country Best New Screenwriter Award Will Undoubtedly Go to Su Yan.】
News outlets reported on Su Yan with exaggerated language.
As Su Yan's fame grew, the grudges between him, Akasaka Yoshitoki, and Kiyota Sanji were also exposed online by some people.
Although there was no evidence, "Gu Xiang Si Qu" was, in fact, arranged to be broadcast in the midnight timeslot. For these drama viewers, evidence doesn't matter; what they believe is most important.
This directly led to Kiyota Sanji being heavily criticized online as "Gu Xiang Si Qu" became a hit.
Including those drama fans who criticized Su Yan.
The reason is simple: their resentment is directed at the screenwriter, but they definitely like the drama itself. Because of this, Kiyota Sanji's reputation is even worse than last season.
Many people are genuinely launching online campaigns, calling for a boycott of Kiyota Sanji's next drama, wherever it may be.
In the "To the Moon" crew, Su Yan and Ayumi Shinozaki finally felt a weight lifted from their shoulders.
"It's over. Fortunately, the fan rage and reputation collapse I imagined didn't happen," Ayumi Shinozaki exhaled.
"Naturally, I knew what I was doing," Su Yan said.
"You didn't think 'Gu Xiang Si Qu' would be like 'Qing Feng' from last season, did you?"
"Of course, I was worried! This kind of work can either become a masterpiece of healing or a tragedy of a brain-dead creative team flaunting misery."
"You're a genius screenwriter, effortlessly controlling the market. We're just mortals. How could we possibly predict the reception of these plots before they air? As a producer, I've been nervously watching the market reaction every week," Ayumi Shinozaki said, annoyed.
But as she spoke, she fell silent and looked at Su Yan.
"But the fact proves that a mortal like me shouldn't interfere with you."
"If you had listened to me and changed the script, the final episode of 'Gu Xiang Si Qu' would never have exceeded 4% in ratings."
"Ah, I feel like I have no regrets in life!" Ayumi Shinozaki suddenly exclaimed, looking at the busy staff in the 'To the Moon' crew.
"The disastrous defeat of 'Sakura Island Romance' at the beginning of the year, the comeback of 'Rurouni Kenshin', and... the peak of 'Gu Xiang Si Qu'. This year, I've experienced what most producers experience in a lifetime."
"'Gu Xiang Si Qu' is the peak?" Su Yan said with a smile.
"What about 'To the Moon', which is about to be released? Haven't you thought about the scene where 'To the Moon' surpasses 'Gu Xiang Si Qu'?"
Surpass 'Gu Xiang Si Qu'?
Ayumi Shinozaki was stunned, her expression turning strange.
"'To the Moon' feels like it should be a more artistic script."
Ayumi Shinozaki said, thinking about the content of the "To the Moon" script Su Yan gave her.
"As long as its ratings can maintain above 3% for the entire series, it will have met the TV station's expectations."
But as Ayumi Shinozaki spoke, her voice lowered.
Is Su Yan someone who can accept average expected results?
Would he be happy as long as a drama he produced was free of mistakes and passed the grade?
Ayumi Shinozaki shook her head.
No, that's not right.
You can't think too complicatedly.
The standard for opening performance of a B-grade drama within the TV station is 3% ratings.
The goal for an A-grade drama is above 4% ratings.
The outrageous situation of 'Gu Xiang Si Qu' can't be the norm. Su Yan has a high ceiling, but he can't have a breakout performance with every drama.
He may have breakout performances, but he can't have them with every drama.
You can't always imagine a small bet yielding big results just because the screenwriter is Su Yan. You have to be realistic.
"'To the Moon' has higher investment, a better broadcast environment, and the TV station is finally providing relatively fair promotional resources."
"You have to dare to imagine! It's getting much better treatment than 'Gu Xiang Si Qu', so better results are only natural," Su Yan said.
There are a lot of dramas with stronger investment and treatment than 'Gu Xiang Si Qu', how many of them have better results?
Ayumi Shinozaki began to complain in her mind.
"Do you really think that after 'To the Moon' premieres, its ratings will be higher than 'Gu Xiang Si Qu's' 4.01%?"
Slow-burn dramas usually have average ratings in the early stages, but they can stabilize ratings with the fame of the participating stars and the quality of the production, and then make a comeback with the gradually improving plot in the later stages.
There are quite a few such dramas in Xia Country.
"People always have to grow," Su Yan paused.
"Didn't 'Gu Xiang Si Qu' also make it into the top three in ratings? How can we stand still or regress?"
"So... you hope 'To the Moon' will take second place in ratings next season?" Ayumi Shinozaki's breathing became a little heavy.
Su Yan was silent for a few seconds.
"No, first," Su Yan said.
Ayumi Shinozaki's expression froze.
"First?"
"That's right... first. Of course, I'm not saying that 'To the Moon' has to be number one in ratings from the start, but that it has to take the number one spot in ratings before it ends," Su Yan said seriously.
Su Yan is planning to leave Sakura TV after his contract expires in April next year.
Before that, he not only has to save enough money to start a company, but also make his "Su Yan" brand known.
This number one is very necessary.
"Do you think that the combination of you and me will lose to the group of people in the film and television market next season?" Su Yan looked at Ayumi Shinozaki's hesitant expression and asked with a smile.
"The achievements they've made at our age are far inferior to ours."
Ayumi Shinozaki's shoulders trembled when she heard this.
The most important thing for people is to dare to think.
Obviously, Ayumi Shinozaki is also a very daring person.
Most of the time, people's greatest enemy is themselves. Before doing anything, before the enemies come to the door, they assume a lot of non-existent enemies and difficulties in their minds.
The end result is mental self-consumption, and the matter dies before it even begins.
If she were alone, she would be very rational.
But standing next to Su Yan, looking at Su Yan's confident face and smile.
She was somewhat assimilated.
Number one in ratings...
This word aroused her ambition.
Dare to think, then dare to do.
If you dare to do, you will go all out.
How can a high school student who only thinks about a monthly salary of three thousand have the motivation to study and eventually get into Capital University?
Can a producer who only wants to be in the top ten in quarterly ratings produce a work that is number one in quarterly ratings?
Luck won't favor a salted fish!
The significance of setting a goal before a drama premieres is to give everyone in the crew a motivation to move forward.
They won't use excuses like 'this is good enough,' 'whatever,' 'we're not trying to be number one anyway,' 'why be so serious' to perfunctorily deal with themselves.
Second and third place are not good enough.
Only by setting the goal of number one will everyone do their best in their work.
"First?"
"Yeah, first."
After receiving Su Yan's clear reply.
Ayumi Shinozaki subconsciously reached out her hand to Su Yan.
Su Yan was stunned, but quickly responded and shook her hand.
"And then, after really taking the number one spot..."
"What then?" Ayumi Shinozaki said.
"I'll tell you my new life plan in March next year."
"What new plan? Is it a new plan to work hard and grow into a legendary Xia Country screenwriter starting next year?"
"That's certainly the direction, but it's not just that," Su Yan said with a smile.
December ends, and New Year's Day arrives.
During New Year's Day, the average paid views per episode of "Gu Xiang Si Qu" exceeded 9 million.
This also shows that the total sales of this drama on the online broadcast platform alone exceeded 120 million.
Compared to its production cost of 15 million, Sakura TV... made a fortune.
At the same time, a special episode of "Gu Xiang Si Qu" was also released on the online broadcast platform.
From Lu Yan's perspective, in a forward timeline, it tells the story of her life with Shen Buyan.
As soon as this episode was launched, it broke 3 million paid views in one day. The fans of "Gu Xiang Si Qu," whose emotional wounds had just healed, were ruthlessly abused again by the special episode's plot review.
Tens of thousands more posts criticizing Su Yan were added to the comments section.
Then there's the TV industry.
The first three days of January are the New Year's Day holiday, and major TV stations have their New Year's Eve gala programs.
At this time, most TV viewers are not in the mood to watch dramas. Naturally, the dramas that premiered this season will not choose to premiere during this period.
At the same time...
The "Xia Yan Award" awards ceremony, representing the highest award hall in the Xia Country TV drama industry, also began to formulate a nomination list based on the well-known works and new talents that appeared in the Xia Country TV drama industry last year.
Among them, Su Yan, Ayumi Shinozaki, Gu Qingyuan, and others in the categories of producers, screenwriters, and new actors frequently appeared on the organizing committee's nomination list.
Of course, the names of Kiyota Sanji, Kanzaki Yosuke, and others also appeared on the reference list.
Although "Qing Feng" had a disastrous reputation, its results were indeed not bad.
"Yozakura" only lost to "Gu Xiang Si Qu" among the new screenwriter works in the same period on Sakura TV.
Its eleventh-place finish for the season is also not bad!
In addition to Sakura TV, Central Xia TV and Shanghai TV also had some new talents emerge.
In the music section, the insert songs "Kong Dai" and "Bi Shang Guan" from "Gu Xiang Si Qu" were also very popular, and Su Yan's name was also listed in the creator column.
After the three days of New Year's Day passed.
The major TV stations in the Xia Country film and television industry took action one after another.
The four A-grade dramas produced by the three major TV stations this season first launched a crazy publicity campaign.
Sakura TV invested 41 million in the fantasy drama "The Gate."
Central Xia TV invested 35 million in the housewife drama "Imperfect Divorce."
Central Xia TV invested 39.5 million in the youth romance idol drama "Azure Summer."
Shanghai TV invested 42 million in the suspense horror drama "Bloody Magician."
Their opening publicity is overwhelming.
Of course...
The 'To the Moon' crew, which had been working non-stop during New Year's Day, also edited the promotional trailer for the drama in time and submitted it to the TV station.
January 6th...
The trailer video for "To the Moon" premiered on Sakura TV's golden GG time slot.
I'm exhausted. My head hurts from coding so much at once.
Of course, it may also be because I'm not in good condition today.
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