Depressive Screenwriter
#216 - Propaganda and public opinion
In mid-August, the promotional campaigns for the three Xia Country films, "A Bouquet of Love," "Immortal Mountain," and "Truth," were fully launched.
Su Yan, Shen Liqian, and other key members also set off for Shanghai, Beijing, and a number of coastal cities to promote "A Bouquet of Love" according to the scheduled plan.
When Su Yan promoted "5 Centimeters Per Second" in June, a group of people in the Xia Country film circle didn't take Su Yan too seriously.
It was true that his performance with "The Garden of Words" last year was very good, but the competition for this year's summer season was no less intense than last year.
However, after the explosive success of "5 Centimeters Per Second," perhaps a group of veteran colleagues in the film industry were unhappy with Su Yan's rise.
But the managers of major cinemas in Xia Country, and the owners of well-known chain cinemas in big cities, welcomed Su Yan with open arms.
Movie-making footage of "A Bouquet of Love," collections of non-spoiler photos, and other gifts were signed and presented at the promotional events. A group of film industry professionals also expressed their desire to cooperate with Su Yan during this trip to the mainland.
After all, those who disliked Su Yan were only the producers in the film industry, who had always looked down on people like Su Yan who crossed over from television dramas.
But the distributors and theater chains didn't care so much! As long as your work has popularity, fans are willing to buy it, and it can make money, then you are the boss, a good partner.
Therefore, in just one month, the treatment Su Yan enjoyed when promoting "5 Centimeters Per Second" and promoting "A Bouquet of Love" was completely different.
He had endless social engagements to deal with, countless business cards to receive, and people he knew and didn't know were inquiring about Su Yan's plans for new film productions after the release of "A Bouquet of Love," whether there was a need for investment, and whether there was any intention to change the distributor for the "Rurouni Kenshin" movie, which was scheduled to be released in February next year.
After Su Yan demonstrated his appeal through "5 Centimeters Per Second," various capitals in the Xia Country film industry rushed up like animals smelling a scent.
Strictly speaking, Su Yan wasn't particularly tired from the promotional activities for "A Bouquet of Love," but dealing with these colleagues was really mentally exhausting.
Even with Ayumi Shinozaki following him to help him shoulder a lot of work, the two of them were a little overwhelmed. On August 16th, they set off for Tokyo, after all, the last stop of the promotion was in Tokyo.
He had been filming dramas in the Tokyo area for a year or two.
After leaving the Shanghai Film and Television Base and choosing to shoot on location, Su Yan's film and television production costs increased, but the quality of the dramas also improved visibly.
However, after filming in the Tokyo area for a long time, a large number of Su Yan's fans often gathered near the branch office.
Especially now that "A Bouquet of Love" was about to be released.
A large number of fans were waiting downstairs in the company on the streets, and both sides of the road were plastered with promotional posters for the movie.
The enthusiasm of Su Yan's fans in the mainland and the Sakura Island area was completely ignited.
Although the movie hadn't been released yet, everyone inexplicably had great confidence in Su Yan.
The online popularity of "A Bouquet of Love" was also climbing steadily.
Among the three big-budget movies and four low-budget movies released on August 20th, before the movie's release, it was already vaguely the leader of the pack.
"Something doesn't seem right... The old Su Yan thief's new movie is so popular! Even my boyfriend, who never watches movies and TV shows and only focuses on playing games, is asking me if I want to go see it with him."
"The old thief has made a name for himself in the film industry. '5 Centimeters Per Second' now has a total box office of over 1.4 billion. If the weekend time slots in the next week or two are strong, there might be a real chance to hit 1.5 billion. With the Xia Country film media reporting on the old thief like crazy, his new movie is sure to be popular upon release!"
"I thought that after watching '5 Centimeters Per Second,' people in Xia Country would avoid the old thief's movies, but now it seems, I can only say that everyone is masochistic!"
"I've been watching Su Yan's works for several years, and I'm used to it. I scold him after watching it, then re-watch it two or three times after a while, then praise him, and finally look forward to his new work!"
"He's been doing fewer TV dramas in the past year, but he's been creating movies one after another. Maybe in a few years, his title of 'King of Television Ratings' in Xia Country will become 'King of Movie Box Office'."
"Before Su Yan rose to prominence, I never really had a concept of genius. But now, I understand that the achievements that others can't achieve in a lifetime, Su Yan achieved in his second movie with a box office of over 1 billion, and he achieved this while simultaneously filming a bunch of movies and TV dramas."
"Alas, I'm just a little annoyed that the old thief has been busy creating in the past two years and has neglected acting. I still like to watch his and Shen Liqian's and Gu Qingyuan's film and television dramas. If the old thief had participated in '5 Centimeters Per Second' and 'A Bouquet of Love,' I estimate that the popularity and results would have been even higher!"
"He's just a person, not a god! How can anyone write several scripts a year, create a bunch of drama music interludes, and then also participate in these film and television dramas? It's impossible for him to create an avatar."
"If you want quantity and quality, you have to give up something. Although I don't really like the male lead actor in 'A Bouquet of Love,' as long as he performs well in the movie, don't be picky."
"If you want to see Su Yan participate in new film and television dramas, 'Fate/Zero,' which will premiere in January next year, and the movie version of 'Rurouni Kenshin,' which will be released in February, are the main events. If Su Yan can win the summer box office champion this year, then I can assert that Su Yan's 'Rurouni Kenshin' movie in the summer of next year will definitely not be a cannon fodder release... Dimensional Film and Television Company will have the qualifications and strength to operate 'Rurouni Kenshin's' box office results during the Spring Festival."
"That's right... Theater chains can't give too much resource tilt to film and television production companies without a historical track record. The performance of the old thief's works in the current summer season directly affects the confidence of major theater chains and film industry capital in 'Rurouni Kenshin' during the Spring Festival next year."
"'A Bouquet of Love' will be released in two or three days, everyone work harder. '5 Centimeters Per Second' has now grossed over 1.4 billion. As long as the total box office of 'Truth' and 'Immortal Mountain' doesn't exceed '5 Centimeters Per Second,' then Su Yan will be the summer box office champion."
"Be bolder, what if 'A Bouquet of Love' also does very well, maybe the box office of 'A Bouquet of Love' will exceed '5 Centimeters Per Second'?"
"Thinking is what you guys are good at."
In the days before the release of "A Bouquet of Love," the activity of Su Yan's fans far exceeded normal.
As Su Yan's company deputy, Ayumi Shinozaki, the sense of tension that hadn't appeared for a long time began to emerge.
In the television drama industry, Su Yan is now basically considered to be in a league of his own.
When his works premiere, he doesn't have to think too much about whether he can take first place.
Instead, he considers whether he can break his previous ratings record.
But in the film industry, although the two films he created before did very well, strictly speaking, the two can only be said to have just escaped the stage of film rookies.
Ayumi Shinozaki certainly wanted a box office champion.
She was absent-minded during the meal, constantly searching for relevant news about the two competing movies on her mobile phone, checking whether there were any online water armies emerging to smear "A Bouquet of Love," so as to respond in a timely manner.
"Okay, next we'll see if any dark horses are born on the 20th!" Su Yan said to Ayumi Shinozaki with a smile at the after-work dinner.
"Don't be too anxious."
"Although I know you're right, I feel inexplicably angry. You're the big boss, why are you always so calm?" Ayumi Shinozaki took a deep breath and said.
"Well, because we're still young. If this work doesn't reach the expected goal, then the next one will charge towards the goal," Su Yan said.
"You always have a sense of crisis that if you don't do well this time, you may not have a chance next time. There's no need,"
"Even if I don't do well this time, I will come up with better works next time."
"Although I'm on your side, I really hope that one day a second genius will emerge in Xia Country and rub you hard on the ground to let you know the cruelty of this market..." Ayumi Shinozaki also joked when she heard this.
Su Yan smiled when he heard this, but didn't continue to speak.
The two finished eating and went home, and the next day they boarded a TV variety show in the Tokyo area to carry out the final promotion for "A Bouquet of Love."
Soon, the time came to August 20th, the day of the release of "A Bouquet of Love."
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