Demons Beside You (The Demons Beside Me)

How do big companies generally attack small companies?

One is to snipe on the channel.

The first way Westan Lees thought of was to put pressure on Mara Supermarket.

Because Dashan Beer is now only available in Mara Supermarket.

So the operation is very simple, which is to lower the price of supply in exchange for the support of Mara Supermarket.

At the same time, they threatened in a subtle way that if Mara Supermarket did not cooperate, then their Xiyuan Beer would increase the supply price.

Westan Lees feels that Mara Supermarket should know how to choose.

After all, the influence and scale of Xiyuan Beer are not comparable to Dashan Beer.

Of course, this kind of thing cannot be made public. Once it is made public, Xiyuan Beer will constitute unfair competition, similar to the 3Q war back then.

Westan Lees received a reply within twenty minutes.

Westan Lisi was very happy. It seemed that Mara Supermarket attached great importance to Xiyuan Beer and responded to his request so quickly.

But what he didn't expect was that Mara Supermarket sternly rejected Westan Lee's request.

It also announced that further review and investigation will be carried out to determine whether Xiyuan Beer is eligible to be put on the shelves of Mara Supermarket.

Westan Lees was furious at first, but he quickly came to his senses.

They are not in a superior-subordinate relationship with Mara Supermarket. Mara Supermarket is a very important channel.

If Mara Supermarket removes Xiyuan Beer from its shelves, it may not have any impact on Xiyuan Beer’s sales in the short term.

However, once the incident is exposed, the media, consumers, and even competitors will build momentum and slander Xiyuan Beer.

Why did Mara Supermarket remove Xiyuan Beer from its shelves?

Is it because of any quality problems with Xiyuan Beer?

Or is it that Xiyuan Beer does not live up to its name?

Marla Supermarket is a very important channel for alcoholic products, and it also has a very large say.

Weistan Lees started to break into a cold sweat when he thought of this.

He was too confused to do such a thing. If the email he sent to Mara Supermarket was made public, then he would have no choice but to resign.

Just as Westan Lees worried, this email was quickly sent to Chen Zhao.

Huinip's brain wasn't confused. Of course she understood the difference between closeness and distance.

Let’s not talk about the relationship between Chen Zhao and her daughter.

Just talking about Chen Zhao's influence on Mara Supermarket was enough for her to make a choice.

Xiyuan Beer is not undesirable. Although Xiyuan Beer is an international first-tier brand.

But Xiyuan Beer is not that kind of dominant beer brand.

In fact, so far, no beer brand can claim to be dominant.

This also results in that even if Xiyuan Beer is not available in Mara Supermarket, consumers will choose other brands of beer and will not say that they will not buy Xiyuan Beer if it is not available.

But Mara Supermarket needs Dashan beer very much.

Even though Dashan Beer currently ranks sixth on the daily beer sales list in California, it is the highest-selling beer brand among all the beer brands in Mara Supermarket.

Dashan Beer is not on the shelves of other supermarkets and channels, which limits the development of Dashan Beer.

But this is related to the output of Dashan beer.

Once Dashan Beer’s production increases and its products are spread over a larger area, it will definitely be able to compete for the top sales spot in California.

It's ridiculous that Westen Lees, the general manager of Xiyuan Beer, actually wants to threaten Mara Supermarket with this.

The brand that ranks fifth in daily sales in Mara Supermarket actually threatens to raise the supply price and demands that the supermarket's No. 1 beer brand be removed from the shelves. Isn't this a joke?

The importance of Dashan Beer to Mara Supermarket can be imagined.

It is also of great significance to Huinip's future layout of supermarkets across the United States.

In the future, Mara Supermarkets will be deployed across the United States. If other supermarkets do not have Dashan Beer, but Mara Supermarkets does, customers will be more likely to come to Mara Supermarkets.

Of course Huinip would be more willing to build a closer alliance with Chen Zhao.

So it was reasonable for her to forward the email sent to her by Westan Lisi to Chen Zhao.

After Chen Zhao read the letter, he called Denver.

"Mr. Denver, I have an email, please take a look and see if you can use it."

Denver received the email from Chen Zhao and read it carefully, with a look of surprise and joy on his face.

"Is this given to you by Marla Supermarket?" Denver asked curiously.

"Well, do you think this letter is useful?"

"Yes, but not now." Denver said.

"Why?"

"Mr. Chen, the cards in your hand are more effective than playing them directly." Denver said with a smile.

As his own partner, Denver is happy to teach Chen Zhao lessons.

"Like a nuclear weapon?"

"Yes, that's right." Denver said with a smile: "I know Westan Lees very well. He was my former subordinate. He has his own talents, but he is not the kind of person who can sacrifice himself for the interests of the company. People like this can easily be exploited by us."

"Okay, I won't get involved in this matter. According to our previous agreement, you can get 5% of the shares. When you are free, you can come over and sign this document."

This share is not given for free, Denver also needs to pay enough to buy it.

This is a legal sale of shares. Based on the current daily sales volume of more than 250,000 cans, the annual sales can reach almost 400 million U.S. dollars, and the net profit may exceed 50 million U.S. dollars. Then the market valuation can reach at least 50 million U.S. dollars. One hundred million U.S. dollars.

5% of the shares, which is $25 million.

It is impossible for Chen Zhao to give away 20 to 30 million US dollars directly to someone out of thin air, even if that person is his partner.

Even if Denver can't come up with the money, he will raise funds to buy it in his own way.

"Mr. Chen, in addition to these 5% shares, I hope that I can obtain more shares in the future."

"It will not exceed 20% at most." Chen Zhao gave his bottom line.

On the one hand, if you want to win Denver's heart, you must give him enough benefits.

Chen Zhao also clearly remembers Denver's methods these days. The sales volume on the first day was only 10,000 cans. In less than 20 days, with Denver's efforts, the number increased to 250,000 cans. Although the quality of his beer was There, but Denver's ability is unquestionable.

A 20% stake is enough to tie Denver and Dashan Beer together.

"In addition, I want to make it clear to you that Dashan Beer will not be listed. If you want to make money through shares, I am afraid you will be disappointed." Chen Zhao said.

"I understand." Denver understood what Chen Zhao meant.

Going public may make a lot of money and increase the valuation of Dashan Beer, but these are virtual wealth and do not represent real value.

As a highly profitable industry, both Chen Zhao and Denver tend to rely on share dividends rather than stock prices to increase their wealth.