Demons Beside You (The Demons Beside Me)

"Mr. Chen, I have good news for you. Our daily sales of beer have exceeded 100,000 cans." Denver couldn't help but call Chen Zhao.

With their encouragement, the topic of drinking Dashan beer while doing various things became more and more popular.

Their sales are also increasing day by day.

"Well done. Did you come up with this topic?" Chen Zhao also noticed the topic that suddenly appeared on the Internet.

"Um... isn't this a topic that Mr. Chen should find someone to talk about?"

"It's not me. I didn't do anything. I thought you were capable, so I said I wouldn't interfere in management."

Denver was in a daze. Did this topic arise naturally?

…

Xiyuan Beer, U.S. headquarters——

Westan Lisi looked at the sales report and his face became a little ugly.

He was not angry because of his own beer sales, but because a glaring beer brand entered his field of vision.

Dashan Beer! This is an almost new beer brand.

However, within the ten days since it was put on the shelves, sales have continued to increase.

From 10,000 cans of beer on the first day it was launched, it has now exceeded 100,000 cans.

Of course, there is still a big gap between this and the sales volume of Xiyuan Beer.

Xiyuan Beer's daily sales volume in the United States remains at more than 3.5 million cans, of which California is a very important region, with daily sales volume at more than 500,000 cans.

The daily sales ranking is either first or second.

The maternity leave brands that can compete with Xiyuan Beer are basically those first-tier international brands.

Although Dashan Beer's daily sales are still rising, there is still a huge gap with Xiyuan Beer.

If we talk about competitors, Dashan Beer is far from meeting this qualification.

But Westan Lees is unhappy with Dashan Beer, and with Dashan Beer CEO Denver.

Because Denver used to be his boss, and Westan Lees relied on taking sides, and then kicked out Denver who didn't take sides.

He then replaced Denver as the overall head of Xiyuan Beer North America.

But now, this guy who looked like a lost dog in his eyes actually got up again and appeared in front of him again.

Even if Dashan Beer has never targeted Xiyuan Beer, it is not qualified to target Xiyuan Beer.

But Westan Lees still believed that Denver was here for revenge.

Dashan Beer and Denver have not yet made any move. Westan Lees has already regarded Dashan Beer and Denver as imaginary enemies.

For a small and medium-sized brewery, selling 100,000 cans of beer per day is already a pretty good achievement.

Even Chen Zhao thinks so. Being able to sell at least 100,000 cans of beer per day can guarantee that he will not continue to lose money.

At that time, even if you go for a loan, the bank will be very happy to lend you the money.

No, the development of Dashan Beer must be curbed.

You must not give Denver a chance to stand in front of you again and have a fair conversation with yourself.

Westan Lisi suddenly thought of something.

…

"Mr. Denver, something happened. The trend on the Internet suddenly changed." The assistant hurriedly opened the door of Denver's office.

"What happened?" Denver is now very concerned about the topic on the Internet. When he heard the assistant's words, he immediately turned on his mobile phone.

"The thing is like this. Someone posted on Facebook that he was drinking and driving, and then got into a car accident. Now someone is deliberately leading the topic, criticizing our company's irresponsible promotion and causing social unrest."

Denver raised his eyebrows, and Dashan Beer suddenly appeared out of thin air, and in just ten days it reached a sales volume of 100,000 per day, which obviously affected the interests of other brands.

And Denver had a vague feeling that this matter should be more than just a commercial dispute of interests.

After all, the time of Dashan Beer is still short. Although the sales volume is very gratifying, if these 100,000 daily sales results are spread among dozens or hundreds of beer brands, the impact on everyone will be very limited.

It is impossible for small and medium-sized manufacturers to waste time, energy and money to fight against Dashan Beer.

Because they have no capital and their profits are not high, they spend hundreds of thousands or millions of dollars to attack Dashan Beer?

No one is full, there is only one possibility.

That's the big beer manufacturers, they have the ability to do this.

When those big manufacturers discover potential threats, they will indeed take the initiative to snipe the potential threats.

However, the current sales volume of Dashan Beer does not constitute the level of potential threat that those major manufacturers call it.

Denver used to be the general manager of Xiyuan Beer in North America, and he had done the same thing.

So after analysis, he found that what was involved was not market competition.

But revenge! The target is probably Xiyuan Beer.

Denver sneered, it was Westan Lees.

That kid is still so unmotivated.

Denver didn't have a good impression of Xiyuan Beer. After all, he was expelled by Xiyuan Beer.

He is even more disdainful of Westan Lees.

Although the conflict with Xiyuan Beer came too early, it even surprised Denver.

But that doesn't mean Denver will be afraid.

Small companies are afraid of large companies, largely because the two parties have unequal rights to speak.

It is considered good for a small company to spend one to two million US dollars a year on publicity expenses. Some small companies even have no publicity expenses at all.

The predecessor of Dashan Beer is such a small brewery.

Annual sales are in the tens of millions of dollars.

But now Dashan Beer is different.

Because Chen Zhao has given Denver sufficient publicity funds and budget, it is not necessarily less than the advertising budget invested by Xiyuan Beer.

Of course, the plan is to invest this money in advertising in the next six months.

But Denver changed his mind, and he wanted to use this to cause trouble.

"Call me the publicity department manager." Denver said, "Also, when the daily sales report from Mara Supermarket comes out, bring it to me immediately."

Denver is a very shrewd businessman and manager.

After he made his decision, he quickly conveyed his order.

Then he also obtained the daily sales report provided by Mara Supermarket. Affected by the Internet, the sales volume of Dashan Beer dropped by 100,000 cans yesterday.

This is the first time that Dashan Beer has experienced reverse growth since its listing.

Denver must change this situation as soon as possible, otherwise, sales will plummet.

Under Denver's urging, the Propaganda Department quickly came up with several plans.

One of the options gave Denver some hesitation.

Because one of the plans is to take advantage of the momentum of Xiyuan Beer. If this plan is implemented, then there will be an all-out war with Xiyuan Beer.