Demons Beside You (The Demons Beside Me)

In the end, the trademark was purchased for $2.5 million.

Generally speaking, the value of a trademark is about ten times the annual profit of the trademark.

However, the brand value of Dashan Beer has been greatly reduced due to fading out of the market.

So $2.5 million is within the acceptable range of both parties.

Then there is the land ownership that Chen Zhao and Denver are most concerned about when building a factory.

The first is the water needed for brewery production, which requires water from Mirror Lake.

So it must not be too far away from Mirror Lake, otherwise.

If it were built on Chen Zhao's private land, then nothing would be a problem.

But Chen Zhao is also unwilling to build a factory on his private land.

Although the brewery will not have pollution problems, Chen Zhao still doesn't like it.

Therefore, Chen Zhao prefers to buy another piece of land near his private land.

The area of ​​​​the land does not need to be too large, twenty hectares is enough.

The differences over land for building factories are less severe.

Dean Slott's idea of ​​course is to just rent the land.

Or the land is exchanged for a share of the brewery’s profits.

Chen Zhao and Denver wanted to purchase the land directly.

Only when everything belongs to Chen Zhao can Chen Zhao make absolute decisions.

Although it is difficult for the Dashan Town Government to make things difficult for the brewery if the land is leased, there are still certain risks.

If the two parties fall out in the future, Dashan Town Government will take back the land.

Then the brewery will inevitably have to relocate because of this, and the relocation will definitely affect production or even stop production, which will ultimately affect the brand value.

Chen Zhao is a person who likes to have everything in his own hands.

Today, Chen Zhao is no longer the wandering man who first came to the United States.

Chen Zhao now has the ability to control everything about himself.

Of course, Chen Zhao will only come into contact with those things and areas that he can control.

For example, when it comes to doing business, Chen Zhao knows that he is not the material for doing business.

Therefore, Chen Zhao will not interfere with the production and operation of the brewery.

However, Chen Zhao is certain that the brewery can make money.

This is why Chen Zhao got involved in this industry.

Chen Zhao is not that great, nor is he contributing to the residents of Dashan Town.

In the final analysis, Chen Zhao's purpose is simple, which is to make money.

In the end, Chen Zhao bought a piece of wasteland fifteen kilometers west of Mirror Lake instead of choosing the original site of the brewery.

Dean Slott was willing to sell this piece of land to Chen Zhao at a low price, but Chen Zhao also agreed to some conditions.

For example, within three years of opening the brewery, more than 70% of its employees must be residents of Dashan Town, and the minimum salary must be less than $600 a week.

If you are an ordinary worker, a weekly salary of six hundred dollars is considered a normal salary.

But this is just for ordinary employees. The salary of some technical workers and management must be higher than this level.

Dean Slott made this request not only to provide jobs for town residents, but also to allow Dashan Town employees to infiltrate the management.

Only in this way is it possible to influence the production and operation of the brewery.

As for this aspect, Chen Zhao believes that Denver can handle it.

After Dean Slott left, Chen Zhao and Denver discussed it again.

Chen Zhao found that if he wanted to make a difference in the first year, the annual output would need to be at least 100,000 tons.

Rather than the small fight that Chen Zhao originally planned.

As a result, the investment required is very large.

To ensure no losses in the first year, at least US$30 million is needed.

This investment is much larger than Chen Zhao's initial expectation.

Chen Zhao is not short of money now. Even if the bank deposit is gone, the bank will be happy to lend money to Chen Zhao.

Because Chen Zhao has many high-quality assets.

However, the investment of 30 million US dollars still exceeded Chen Zhao's initial expectations.

Chen Zhao's original plan was to build two beer production lines with an annual output of about 20,000 tons.

But Denver's plan is to expand production scale.

Of course, the result of expanding production scale is also increasing investment.

This does not mean just adding a few production lines.

Other corresponding facilities also need to be expanded, such as fermentation tank areas, sewage treatment supporting facilities, storage warehouses, etc., all of which need to be expanded.

The number of employees recruited will also need to be increased significantly.

"Denver, after investing these 30 million US dollars, do I not need to invest any more?" Chen Zhao asked.

"Mr. Chen, in principle, there is no need to invest any more. If it is still needed, we can also get a loan from the bank."

"I don't like loans."

"President, you have entered into a misunderstanding. A loan is actually more cost-effective than paying from your personal account. The interest rate for such a huge loan is generally not very high. When the income is the same, the bank's interest rate will be higher than yours." Money left in the bank will depreciate much less quickly. Secondly, when you borrow from the bank, your interests will be linked to the bank. When dealing with many problems, the bank will help you come forward, such as to the local government, or even If the Los Angeles government puts pressure on you, the bank will take the initiative to help you, and if you contact the seller, the bank will help you as much as possible."

Most people understand that banks are actually places where money is deposited.

In fact, this is not the case. The biggest function of a bank is not to save money.

Banks are a very complex business system, and they are involved in any industry that can make money.

Even banks will own shares in many industries through borrowers' mortgages.

Chen Zhao thought for a while and said, "I said that you are solely responsible for the production and operation of the brewery. I will not intervene. If you think that the loan will be beneficial to the development of the brewery, then do as you say."

Denver nodded. He also liked working with bosses like Chen Zhao.

For managers, what they fear is not ignorant investors, but investors who are too controlling.

Investors want nothing more than returns, and investors do not need absolute understanding of an industry.

However, without understanding the situation, if you rashly intervene in the manager's deployment, it is likely to disrupt the original development process and rhythm.

“Also, the establishment of the brewery needs to begin as soon as possible,” Denver said.

Chen Zhao nodded: "I will contact the engineering company as soon as possible."

After saying goodbye in Denver, Chen Zhao called Felwood Cisco.

"Mr. Felwood, can your company take on another project now?"

Felwood Cisco is still supervising the construction site at Chen Zhao's private beach.

When I heard Chen Zhao's first words on the phone, I was immediately stunned.

Is this rich man planning to build something again?

"I plan to invest in a new brewery. The construction investment is about 10 million US dollars. Is your company still capable of taking on this project?"

"Yes, yes." Felwood Cisco suppressed the ecstasy in his heart: "When are you free, we can have an interview."

He now wished he could hug Chen Zhao and kiss him hard.

To him, Chen Zhao is simply his God of Wealth.

"Well, I'll go to the beach construction site tomorrow. I just want to see how the project is progressing."

"Okay, I'm waiting for your arrival."