City Start Striving for Becoming a Rich Man

Chapter 408

In November last year, Pepsi and Tianfu Cola had an active contact.

Interested in a joint venture.

Warhorse and Tiger Hunting, which have been paying attention to the carbonated beverage market, got the news right away.

After receiving the report, Ni Shixiao dispatched Ai Qiang and Tianfu Coke to actively contact.

In the case of unsuccessful seeking for a joint venture, he actively contacted the Institute of Chinese Materia Medica and planned to buy the formula of Tianfu Cola.

Or research together.

The reason for the unsuccessful joint venture is beyond words.

Fortunately, there is still good progress in the collaborative research of formulas.

As long as a research fee is allocated to the Institute of Chinese Materia Medica every year.

Ni Shixiao didn’t expect any new discoveries from the Institute of Chinese Materia Medica.

His purpose is to get the formula and then improve it.

The work of improvement must be done by yourself, even if the Institute of Chinese Materia Medica comes up with a good formula for improvement.

Ni Shixiao may not dare to use it either!

The formulas of Coca-Cola and Pepsi actually have not been patented.

Their formula is in their own hands.

If you have the ability to crack, then you can apply for a patent, and then collect patent fees from their company.

But such a story has never happened!

This shows that they have confidence in their formula.

For this reason, Ni Shixiao will not ask for the improved formula from the Institute of Chinese Medicine.

If you do not apply for a patent, there is a risk of squatting by others.

Applying for a patent means that he actively exposes the cola formula.

No matter whether you apply or not, there are drawbacks!

Therefore, Ni Shixiao must formulate a formula on the basis of Tianfu Cola.

Then keep it secret!

Tianfu Cola’s raw materials are all made up of natural Chinese medicine ingredients and do not contain any hormones.

And can effectively resist aflatoxin.

Aflatoxin is a highly toxic substance of (a) carcinogen.

This is the advantage of Tianfu Cola’s formula.

The disadvantage is that the taste of Chinese medicine is too strong, and it is more difficult to import than Coca-Cola and Pepsi.

The research direction Ni Shixiao needs is to improve the taste of Coke while maintaining its advantages.

·······

The research work was carried out by a team under the Charles Institute for Life Research.

Using the sales channels of War Horse and Hunting Tiger, Ni Shixiao did a market survey.

A total of 100,000 questionnaire surveys were conducted.

The results show that your favorite cola.

Pepsi (30.0%)

Coca-Cola (31.0%)

Tianfu Coke (29.0%)

Neither like it (5.0%)

It doesn’t matter (4.0%)

These are the main survey data, and there is also an evaluation of Tianfu Cola.

Excellent (%)(Read more @ wuxiax.com)

Acceptable (59.0%)

Particularly unpleasant (19.0%)

Incidental subjective evaluation, more than 80% of the interviewees said: “This is Tianfu Coke, and I drank it in one sip.”

In addition, more than 40% of the respondents put forward a suggestion: “The taste of Chinese medicine is better if it is lighter.”

In the survey, there were 734,426,538 people who had drunk all three types of Coke. Less than 2% of them can directly identify Coca-Cola and Pepsi.

And more than 80% of the interviewees admitted that it was purely blind.

And 100% of the people who can directly recognize Tianfu Coke.

No way, the strong Chinese medicine flavor of Tianfu Cola can definitely be distinguished by anyone who has drunk it.

·······

Ni Shixiao recruited both Ai Qiang and Zhang Wei to Baylor House for a meeting.

Last year, there was a lot of competition between war horses and tiger hunting.

And there is a growing trend.

The two marketing departments competed for distributors to an intense degree.

Like a life and death enemy, you can pinch it when you meet.

There was once a drink promotion meeting, and the two happened to meet together.

The result has evolved from Wendou to Wudou!

The marketing personnel of the two companies carried out a military exercise.

When something went wrong, the above would naturally intervene in the investigation. After the investigation, someone gave Ni Shixiao a talk.

Don’t mess around!

Ni Shixiao called both Ai Qiang and Zhang Wei in front of him and gave a good training.

Let them compete, but not let them compete like this.

Ni Shixiao can actually understand that it is all because of conflicts of interest. In fact, he has to bear the biggest responsibility.

If he doesn’t play the strategy of raising Gu, this kind of thing will not happen.

The hostility between Ai Qiang and Zhang Wei will naturally have an impact on their subordinates, especially market personnel. The two sides are going to compete for food.

One more bite means the other one less bite.

The commission can be in the sales.

When the two sides can fight, Ni Shixiao is mentally prepared.

I just didn’t expect that the trouble would be so big, and the trouble would be sent to the people to come forward.

Ni Shixiao had to let them compete in competition, but to reduce the intensity.

There is no need to work hard in the direction where the whole opponent has nowhere to survive.

And Ni Shixiao also got news that Red Bull is actively preparing to enter the country.

· ·······Find flowers·······

A little earlier than the previous life!

This is what it should be. The functional beverage market has already been developed by two companies here.

If you don’t come in, you won’t be able to keep up with the heat!

It’s good to come in, save having to hit the right hand with the left hand, just to unite and give the Red Bull a set of left-to-right mutual fighting techniques.

Just hit it and be subdued!

·······

“I think this can be done,” Ai Qiang said: “Tianfu Coke once occupied more than 70% of the domestic market, and American and Su| also sell it well, which shows that consumers can still accept the taste of Chinese medicine. .”

Zhang Wei smiled and said: “Chinese medicine is not a problem at all, and Coca-Cola and Pepsi actually have the taste of Chinese medicine.”

The smell of Chinese medicine is really not a problem, but too strong is a big problem.

Nearly 20% of consumers say it tastes bad, so they cannot buy it.

Coke is a popular consumer product, and 20% of people will not become potential customers from the beginning.

This is not good for the extension of the brand!

On this topic, Ni Shixiao quickly set the tone, and then he will discuss other issues.

Tianfu Cola claims to be anti-cancer, Ni Shixiao inherited their formula.

This can easily lead to misunderstandings, and someone will definitely choose their products for anti-cancer reasons.

This is a mixed bag!

The advantage is that it brings added value to Coke and can attract some consumers.

The disadvantage is that it is easy for others to associate cola with health care products. In the long run, it will definitely affect the brand image.

Ni Shixiao believes that there are no harmful substances in Tianfu Cola.

After all, Tianfu Coke became the designated drink for state banquets.

Safety first!

The authorities must have strictly tested it.

As for the anti-cancer, it is a bit nonsense. The original inspection work was done by other third-party organizations.

This function is quite metaphysical.

If it had such a powerful function, Tianfu Coke would be enough to feed only the hospital.

So in the future, Ni Shixiao’s Coke must avoid this point!

Don’t promote it!

In order to avoid future disputes with Tianfu Cola, one or two Chinese medicines in the formula have to be changed.

In fact, when we first started talking with Tianfu Coke, Tianfu Coke wanted to be a puree supplier for Warhorse.

They provide puree, produced by Zhanma Food Company.

How could Ni Shixiao agree!

This is not easy to be pinched by others, this is already being put on a sling. Husband.

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