City Start Striving for Becoming a Rich Man
Chapter 361
Chapter 361
Ai Qiang, Ai of AIDS, Qiang of Jian!
Zhang Wei, the domineering Zhang, the Wei of Viagra!
Ai Qiang, General Manager of Zhanma Food Company; Zhang Wei, General Manager of Hunting Tiger Food Company.
Both of them’s names are easier to remember!
One is individual, the other is universal; a class in elementary school can find several people with the same name and surname.
Today, both of them are in Ni Shixiao’s office, listening to Ni Shixiao’s speech.
“Walk out of this door, you two are competitors who have never seen each other! I expect which of you will kill the other’s company.”
After listening to Ni Shixiao’s words, Ai Qiang and Zhang Wei looked at each other.
Glowing flashes of lightning, they all looked at each other like killing a father and an enemy!
Ni Shixiao just said that the salary of the two is linked.
The basic company of two people, 600,000 per year!
The two companies competed, winning 500,000 and losing 100,000.
Dividend ratio, winners get 3 points of profit dividends, and losers only get 1 points of dividends.
Whoever collapses the other’s food company will be treated exclusively by one person.
Fuck the loser!
Ni Shixiao changed the competition mechanism of the two companies.
Changing from mild competition to cultivating Gu-style competition allows them to treat each other as real opponents.
And it’s more cruel than competition between different companies!
Because the salary is linked!
Ni Shixiao looked at the two, wishing to kill each other’s expressions, expressing his satisfaction.
Just to have this kind of momentum!
The nature of Zhanma’s enterprise is a domestic private enterprise, and the nature of Tiger Hunting’s enterprise is a joint venture.
Each has its own advantages and disadvantages!
Ni Shixiao treats the funding support of the two companies equally!
There will never be any partiality.
Which company has the upper hand, can apply for more consortium support.
Simply put, the winner takes all!
·····
“Boss, the eight o’clock advertising time has been taken away by Tiger Hunting.”
Ai Qiang’s management of the warhorse is quite quaint, and the people below call him the boss, not the manager.
“What’s the matter, how could it be snatched away by the hunting tiger?”
“Boss, there’s no way. They signed a big contract with the TV station, and they smashed in 80 million.”
Ai Qiang patted the table angrily, and said, “Zhang Wei, the bastard, has a total budget of 100 million. He spent 80 million in a single shot. He wanted to directly block our way.”
Ai Qiang was pacing in the office distractedly, and everyone under him looked at him eagerly.
After twenty minutes, he stopped.
“Abandoning contact with Shangyang Station, I will come out to talk with the local station and talk to them about garbage time.”
Ai Qiang acted vigorously and went to a media company.
This company acts as an agent for the advertising business in several provinces near Yanjing.(Read more @ wuxiax.com)
TV advertising time, except for prime time, is basically outsourced to outside companies.
Ai Qiang smiled and shook hands with Wang He, and praised: “Manager Wang is very capable and can act for so many TV stations’ advertising business.”
“Where, where, just clever”, Wang Helai asked directly: “Manager Ai said we should talk about advertising!”
Ai Qiang smiled and said, “I plan to buy out the morning, afternoon and early morning advertising time of several TV stations in your hand.”
“That was garbage time, and the advertising effect was not good.” Wang Helai reminded.
Ai Qiang smiled and said, “If the garbage time is all my ads, then it won’t be garbage.”
Wang He also said: “The station will be closed after 12 o’clock in the evening, nothing will be broadcast, only snowflakes.”
“If I give the money, won’t the TV station broadcast it? Who doesn’t earn the money in hand,” Ai Qiang said.
Wang He was silent for a moment, and as an advertiser, he quickly understood.
Trash-time advertisements are very cheap, and often no one wants to vote. They can only be sold together with prime-time advertisements.
If, for provincial stations and all municipal TV stations in the province, the garbage time period is all advertisements of war horses, and one advertisement will run for 10 to 20 minutes.
That kind of carpet bombing is too scary. It is equivalent to the audience in a certain city. As long as they don’t watch the central station, they can see the warhorse advertisement no matter how they change.
People without CCTV can only receive three channels.
“Genius, brother, you are simply an advertising genius!” Wang He admired sincerely.
A genius, this is a trick given by the boss.
Ai Qiang was ashamed of not accepting this strategy when he said it to the boss.
Nowadays, manufacturers still look down on garbage advertising time.
Advertising fees are too cheap to give away!
Taiwan’s garbage advertising time can be bought for hundreds of dollars a minute, and various collocations are sold in prime time.
As for the market station, you can directly charge the monthly subscription, and you can keep it for as long as you like.
·····
“Manager Zhang, the advertisement on the central stage has been negotiated.”
“It’s done well, but the wild fox Zen like Ai Qiang wants to fight with me.” Zhang Weijian said with a smile.
“The manager is wise, there are many viewers on the CCTV, and we are in prime time again, and the advertising effect will certainly not be bad.”
“Let the factory stock up, I want to come to the wholesaler of drinks soon!”
·····
Now the common people have discovered something interesting, and they can see an advertisement for a tiger-hunting functional drink when they turn on the Shangyang Channel.
But those who work in the middle and evening shifts have also watched TV recently.
Although it is an advertisement!
But this advertisement is also quite interesting. There are no TV shopping advertisements this year.
It’s also new to everyone!
Ai Qiang asked people to shoot a 15-minute lecture-style advertisement.
It’s the kind of an old expert who brags about the function of Warhorse’s functional drink, and then it is played with Lu Jiajun’s advertisement.
Many people are really provoked to buy!
·····
“. “Lu Jiajun’s designated drink warhorse functional drink, there is a warhorse to win the gold medal!”
“Hunting tigers will charge me up and let me play every role well; if there is tiger hunting, so can you! Tiger hunting allows you to achieve life!”
Warhorse’s advertisements are short and densely bombed.
Tiger Hunting’s advertisements are beautiful and prime time, and more viewers are watching at the same time.
The contention of wholesalers depends on their own ability. Ni Shixiao stipulates the amount of concession to the wholesalers.
Let them not have the possibility of a price war!
Ni Shixiao’s brain is watts, only then will they let them fight a price war.
The rebate is fixed, and the two companies are making a fuss about the probability of winning.
If you dare to have 30% of the bottle, I will dare to make 40% of it.
Although the prices of Zhanma and Orion’s beverages are very expensive, they start at 3 yuan, but wholesalers still like to promote their drinks.
To make money, they can get 1 yuan (mano’s) for a bottle, whoever doesn’t promote it, whoever is stupid!
The ex-factory prices of War Horse and Hunting Tiger are both RMB 1, and the gross profit of terminal operators is RMB 1.
This profit is more than the selling price of many beverages, and the advertisements of the two companies are playing loudly again.
The small shop owner is also happy to put the drinks of their two families in a prominent position.
The two companies are evenly matched, and for the time being, no one can do anything about it.
The advertising fee is spent as if it was running water, but the sales volume was not very large.
After all, 3 yuan 5 a bottle!
Not many people are willing to spend this money.
Ni Shixiao doesn’t care very much either. The most important thing now is to cultivate the market and promote the brand.
Let the common people form the consciousness that functional drinks are equal to war horses or tiger hunting!
Ni Shixiao has never expected it: within one or two years, functional drinks will be huge profits.
It is enough to have a slight surplus!
We can only wait for the further improvement of people’s lives and the increase of income!
Waiting for them to be willing to consume!
Looking at the development of the two companies, Ni Shixiao expressed his satisfaction. .
Read more @ wuxiax.com. Chinese MTL Fan-Fiction/Second Element novel can be read @ HotMTLNovel for free.
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