City: From Inheriting a Courtyard To a Giant

"WeChat is definitely the best chat software I've ever used (5 cents for a piece, remember to delete it when posting)."

"At the beginning, I thought Mr. Qin promised to wait until the end of the year at least, but I thought that the 3rd share gave us such a big surprise. It was really a big game. All of us were kept in the dark. Now Brother Xiao Ma is no longer happy Get up."

"Shengpy~(broken sound

"Husband, this is my father!"

In just five minutes after the post was posted, I got more than ten thousand likes. The number of comments has reached

600,000+. _Too_ many people are paying attention to Qin Yan. The popularity was too high. In the eighth minute, this post was pushed to the top of Weibo's hot search, and more people came to pay their respects to Qin Yan's declaration of fulfilment.

At the same time, Qin Yan himself has closed Weibo, and began to pay attention to Tengda's actions seriously. After all, he has been on the Internet for more than ten years. It is almost impossible to beat him to death with a single stick.

Within 34 hours of WeChat's launch, the number of users exceeded 150 million, and the growth rate is still very fast. . Almost all of these users have their own QQ accounts. If there is one more user on WeChat, there will be one less user on Koukou.

Before the launch of WeChat, Koukoutong users were not very active. very faithful. Even if it is now suffering from a huge oil attack from WeChat. At this moment, the number of simultaneous online users is still more than 00,000, although it is continuously declining::

In contrast, WeChat. The user activity level is too high soil l_

L

Chapter 364 You Don’t Make Money, You Just Kill Tenda

Koukou claims to have 800 million registered users, but too many of them are overlapping accounts and zombie users. Many users have two or more Koukou accounts, and a considerable number of users seldom log in. The average number of logins per week is no more than once. .

This leads to. Button looks like a behemoth. But in fact, it is just a paper tiger that has been pumped up, and the number of real users is comparable to that of Hongmeng.

The current 150 million users of WeChat, except for a very small number of overlapping accounts, the rest are almost all high-quality Internet users who have undergone real-name authentication.

According to the background synchronization data, the 100 million

User bug, there are more than 1_.4 billion people who bind mobile phone numbers and Happy Farm, which shows that these 140 million people are loyal users of Hongmeng, and the number of simultaneous online users at this time is as high as 0 million, which is almost Tenda's three times.

What 140 million people have brought is not only the popularity of this instant messaging software, but also the influx of a large amount of value-added service revenue. In just over 30 hours, the value-added service of WeChat has attracted 300 million yuan. Yuan"

The operating team of Hongmeng Pan-entertainment calculated and estimated based on the former WeChat user base. The revenue capacity of WeChat each and value-added services should be around 2 billion Tang yuan

right.

Not only value-added services, many advertising companies actively contacted the business personnel of Hongmeng Pan Entertainment, hoping to get a quotation for WeChat advertising resources, especially friends who have cooperated with Hongmeng, they urgently hope to be able to advertise on WeChat own advertising, and are willing to pay high prices.

For example, Coca-Cola is willing to spend 30 million US dollars a year. It only needs to put a small Coca-Cola icon on the WeChat homepage, and they also hope to sign a five-year contract with Hongmeng.

Adidas responded very quickly, and hoped to launch it on WeChat-:-set up the emoji they designed with Adidas 1oge

Bao, originally intending to spend 38 million U.S. dollars in promotion expenses every year. The contract is signed for three years, and the advertising fee can be paid 50 million U.S. dollars in the first year.

There are many, many other cooperation intentions of Taipai, as long as Qin Yan nods. There is too much revenue coming in, it is much faster than robbing a bank

But Qin Yan did not agree to all of them. His meaning is very clear, WeChat does not accept any degree of advertising for the time being!

Hongmeng Pan Entertainment does not accept the cooperation of advertising companies. The news quickly spread throughout the industry. Those who have gained a firm foothold on the Internet. There are not many. A fool who doesn’t even want the money delivered to his door.

Because he is arrogant. It's not that he doesn't like money and is interested in money slavery+ but it's compared with money. He pays more attention to the user experience of WeChat today

It is reported that before the launch of WeChat, the public group button can achieve more than 20 million revenue per month only by dialog box advertisements, calculated based on the huge user group of the button and the effect of hard promotion. The data of ___ million is absolutely conservative. Only more.

Qin Yan estimates at least 100,000_.

This is also the core reason why Tenda has not raised funds until it goes public. Because a popular instant messaging software has too many resources that can be used to make money.

Qin Yan thinks. It is not impossible for Ruxian to imitate the button button mode to make a few banner advertisements that are constantly flashing and changing on the WeChat dialog box. WeChat is fully qualified for this, but it is too bad for Yu user experience.

It's okay when the instant messaging software enterprise market is dominated by one company, and users have no choice. _But now in the market. Although WeChat has an absolute advantage over and over again, Koukou is still the biggest threat and competitor of WeChat. This makes Qin Yan unwilling to advertise.

Qin Yan is very self-aware, now Koukou can still prolong his life, if it is done properly, there is no hope of a comeback, WeChat is far from being inflated

when.

Therefore, Qin Yan sternly warned Hongmeng’s pan-entertainment operation team that as long as the number of daily active users deducted exceeds 10,000, WeChat will never accept the cooperation of advertising companies.

Qin Yan's words. It was directly communicated by the operation team to merchants who intend to advertise on WeChat. It caused an uproar in the entire Internet industry for a while

Some people think that Hongmeng's behavior is very rational, winning without arrogance. Some people say that Hongmeng Group is arrogant. It is impossible to kill Koukou completely. If you have the ability, don't advertise for the rest of your life..-__...Some people say that the top management of Hongmeng are stupid. billions of dollars

The revenue is not earned. There are so many remarks.

In fact, Qin Yan's approach is equivalent to the establishment of the book department by the later Jin Dongdong brother. In order to compete with Dangdang, the direct request to the book operation team-

The book audiovisual department is not allowed to earn a cent of the gross profit margin for the company within three years. Or it is not allowed to make a net profit within five years. Otherwise, the entire operation department will be fully charged.

Brother Dong's meaning is very rude and simple, which is exactly the same as the message Qin Yan is releasing now, that is--before he doesn't kill his competitors. , I'd rather not earn a penny than spend money in it

business

The field is like a battlefield. The competition among Internet companies is even more brutal. _Winner takes all Any Internet company is only three months away from bankruptcy.

In the past few years, domestic Internet companies have competed to see whose products are better to use and look better.

But now Qin Yan and Tengda are compared. In the absence of supplies, who can really survive in the icy and snowy battlefield!

This Internet competition model will only appear in the next few years, and it will be common in a few years. But for Internet people in this era. They have never experienced the cruelty of this.

Five years later, Internet companies have entered the "burning money"

Era". The means of competition have become more straightforward and cruel. Evolved into.

4.2 Everyone desperately took out all the money they had and put it on fire. The bigger the fire, the higher the heat, which can attract more people to keep warm. The longer the fire burns: the longer it burns, whoever can win.

Of course - generally speaking. The two sides of the competition have generally reached this level, and in the end, basically both of them stopped fighting. I can't help but L can only shake hands and talk. After stopping burning money, one: Seeing that the situation is not right, they immediately start robbing users of money by coincidence.

Tengda was officially born because of the official WeChat

Doomsday's back memory, I can only plan to urgently provide users with free membership value-added services in order to restore the lost users, and now I heard Qin Yan's declaration of "the button will never die, WeChat will never advertise". This has cast a thick layer of haze over the entire Tenda Group. _

!

Chapter 365 Tengda's counterattack plan, desperate

Qin Yan's "arrogant" declaration undoubtedly deeply hurt Xiao Ma and the entire company, but it was the one that really dealt them a fatal blow. It's still a very clear reality

Although the Koukou business department has already begun to develop functions such as voice input and official account. , but the function of WeChat is not so easy to imitate.

at their pace of development. Before they can develop and launch the function, Koukou’s daily active users may have dropped to below one million. At that time, there will be no way to recover. Tenda’s core business and game business revenue will plummet, and it will directly make ends meet. If you really reach that point, then your whole Chengda will close down not far away.

A group of Tengda executives were still thinking hard about the countermeasures. The membership value-added service mentioned by Zhang Zidong before was not successfully launched after all. Because the MH Group in South Africa knew the news that Tenda's core business had been hit hard at the first time, and the business representatives rushed from Xiangjiang to Kyoto immediately. They who own 3% of Tenda shares are __really anxious this time

The shareholding structure of Tenda in 9 years is very simple. Tenda’s senior management and the entire operation team account for about 60% of the shares, MH Group holds 33.___6% of the shares, and IDG holds the remaining __.4%. /