Choose a day to become famous

Rouge’s box office reached about 52 million the next day, just a little short of breaking 100 million. The data exceeded the predictions of major forecasting agencies and the industry’s expectations.

The box office of Road to Glory did not change much.

And Happy Hour also reversed the decline and achieved a daily box office of about 19 million.

Some media commented: "Looking at the box office that reversed the decline, in fact, the box office of the two days added up is not as good as the box office results of a normal commercial film during the holiday period."

Some media also commented: "It has been a long time since I saw art films achieve such outstanding box office results in the market. It seems that these three art films can break 100 million."

Of course, there are also media that have expressed doubts: "I don’t understand why Road to Glory doesn’t expand the screening? If it is still conservative on the first day and unwilling to increase the scope of previews, after the first day, how come there is still only 7% of the screenings on the second day? We communicated with the managers of major theaters, and they said that it was not that they did not want to schedule screenings, but that the distributors were only willing to do "small-scale" previews. Road to Glory really missed a good time to collect box office revenue."

The media was full of discussions.

The industry is more concerned about what the box office of these three art films will eventually be.

Some people asked, will the box office performance of these three art films drive more film companies to shoot art films?

Entertainment critic Guan Suchen directly responded to this question: It doesn't make much sense. These three art films all won awards at film festivals. "Rouge" and "Road to Glory" are both starred by top directors or movie stars. The halo is too big. Even if the box office is high, it will not increase the industry's interest in art films. But it may increase the interest of movie stars in the industry in acting in art films, and perhaps this can reversely drive the establishment of art films.

On the third day, the daily box office of "Rouge" was still stable at just over 50 million. During the three-day holiday, the box office was close to 150 million. According to the results of the box office forecasting agency, the final box office of this movie may reach 400 million.

The third-day box office of "Happy Time" dropped a lot, only 13 million, but the cumulative three-day box office was 45 million, which can be described as "blood money" for this low-cost movie with a production budget of only 800,000. And it was director Yu Qin who made a lot of money alone - this movie was basically made by her alone.

Only "Road to Glory" had a daily box office of only about 17-18 million on the three days, mainly because the scheduling rate limited its performance. Counting the previous previews, the total box office was close to 60 million.

This is the box office victory of the three art films.

Almost every media has launched the slogan of "Renaissance".

While art film fans are excited and excited, the industry only sees it as a joke.

Because they all know that such a box office miracle is almost impossible to come by.

The premise is that you have to go to an international film festival first, win an award, especially if the film has good reviews and reputation, and can form a good reputation, and then get such an "exclusive schedule" in China without commercial film competition, in order to replicate such a miracle.

However, no matter what, the box office is the box office, and it is the audience who buys tickets and goes to the cinema to watch it.

Art films have become a little popular in unpopular months such as September.

After the Mid-Autumn Festival schedule, "Road to Glory" has once again reduced the number of movie screenings and returned to the previous level.

This has once again put many fans who want to watch the movie into a depressed situation of not being able to buy tickets.

Gradually, a kind of complaint appeared on the Internet:

- This is the first time I want to watch a movie, but I can't buy a ticket, even the seats at the side of the first row or the last row.

- Is "Road to Glory" doing hunger marketing?

- I won't watch it anymore. It's so difficult to buy a ticket for such a crappy movie.

…

However, no matter how much the outside world discusses, "Road to Glory" sticks to its strategy, earning about 30,000 box office every day, and steadily and slowly building the aesthetic image of the film "Road to Glory".

This strategy of "Road to Glory" also makes many people in the industry confused and puzzled.

Why does it have to have such a long preview?

Now that the market is so enthusiastic, why not expand the scale of screening?

When will it wait?

Is it going to wait until the National Day period to let it compete with the big films in the National Day period?

Is it crazy?

In the face of these questioning voices, "Road to Glory" still did not respond or respond.

On September 17, Lu Yanhe and Zeng Qiao suddenly attended the drama promotion event held by Maxine for "River of Silence" in Thailand, and officially announced the broadcast time of the drama: October 9.

The domestic audience was stunned and asked why the first drama promotion event of this drama was not held in China, but in Thailand.

Then I found out that none of the investors of "The River of Silence" were domestic film and television production companies. This was a customized drama directed by Maxine and Chen Lingling.

It has not even been scheduled on any domestic video platform, and it may not be broadcast in China.

This shocked the fans who have been looking forward to this drama for a long time.

Even if it is Maxine's drama, is there no domestic video platform that will buy it?

At this time, Bingyuan Video belatedly announced that "The River of Silence" will be broadcast simultaneously on Bingyuan Video.

-

The car stopped in the parking lot of Bingyuan Video's company building.

At the elevator door, there were two staff members wearing work badges waiting to pick people up.

After the car parked, Wang Biao got out of the car first, opened the door, turned sideways and asked Lu Yanhe to get out of the car.

Lu Yanhe got out of the car wearing a casual suit and sunglasses, looking very stylish.

The company of Icefield Video is coming to visit today, so it’s time to show off your style.

Zou Dong also got out of the car and came to Lu Yanhe's side.

The staff member who came to receive him quickly came forward to greet him with a warm smile on his face.

"Teacher Lu, welcome to Icefield. I am Zhao Yurui, and I will take you upstairs."

"Hello." Lu Yanhe nodded politely, "Sorry for the trouble."

Zhao Yurui immediately shook his hand and said, "No trouble. My colleagues all wanted to take this job away from me, but I defended them firmly."

Zhao Yurui's words deepened his impression on Lu Yanhe.

"Thank you." Lu Yanhe thanked him.

I came to Icefield Video today to record some promotional materials for "River of Silence".

At the same time, Li Quansen, the person in charge of Icefield Video, also wanted to meet him.

Zhao Yurui took Lu Yanhe directly to the studio. Lu Yanhe first cooperated with the director of Icefield Video and completed the shooting of more than a dozen promotional materials.

The shooting lasted almost an hour.

After the filming, Zhao Yurui appeared again and took Lu Yanhe to Li Quansen's office.

"Mr. Li is already waiting for you in the office."

Lu Yanhe nodded and followed to Li Quansen's office.

This was not the first time Lu Yanhe met Li Quansen. He had met him on other occasions before, such as at a charity event not long ago. But Lu Yanhe had never chatted face-to-face with Li Quansen alone.

This time Li Quansen offered to meet with him, and Lu Yanhe readily agreed.

Unlike Lin Desheng of Northern Lights Video, Li Quansen is an older person with more legends in the industry.

If Northern Lights Video is the upstart, then Icefield Video is the legacy.

Icefield Video’s history goes back two decades. In the beginning, it was a film and television production company. Later, after acquiring four or five bankrupt film and television companies, it relied on its huge film library and the brutal growth of the Internet era to build a video website, which is now Icefield Video. After about 13 or 14 years, I went into the wild stage. Until the rise of online dramas, Icefield Video suddenly ushered in its popularity.

Whether it is Lin Desheng or Li Quansen, they are both people who have caught up with the trend of the times.

Therefore, it has gone through rounds of financing and burning money, and fought countless battles before it can occupy its current position in the current video platform matrix.

However, although the two companies currently occupy similar shares in the video platform, their industry positions are also similar. However, the reputations of Lin Desheng and Li Quansen in the industry are very different. The biggest difference is that Lin Desheng is not very active on the Internet. He is basically not a boss who likes to be active behind the scenes. But Li Quansen is the complete opposite. He is even more active than some celebrity artists and can be seen in various activities.

"Mr. Li." After Lu Yanhe entered Li Quansen's office, he took the initiative to call out and say hello.

Li Quansen stood up immediately and strode over with a warm and bright smile on his face. He was full of affinity and his smile did not give people any sense of hypocrisy.

"Yan He, congratulations." Li Quansen held Lu Yanhe's hand with both hands. He made Lu Yanhe feel like a giant bear - of course, his body shape also looked like a bear, ""Rouge Button" and "Path of Glory" was a huge success at the box office and won awards internationally. You are truly a young man full of miracles."

"Mr. Li, you praise me so much." Lu Yanhe said modestly, "A small achievement cannot be compared with a big platform like Icefield Video. You are a role model for me to learn from."

Li Quansen laughed loudly and said, "Sit down."

The two exchanged pleasantries.

Li Quansen said: "Actually, I have wanted to meet you for a long time, but the time has never happened. You see, your fate with our ice field has been long-standing, starting from the program "Young Days"."

The program "Young Days" has been broadcast on Icefield Video.

Of course, because this show is produced by Li Zhenzhen’s team and Icefield Video is just a broadcast platform and not involved in the production, Lu Yanhe and the others have not had much contact with Icefield Video.

At this time, it is very normal to build relationships and appear to be somewhat connected and close to each other.

"You have cooperated with Northern Lights on so many projects at once. I am also depressed. Why didn't our Icefield Video cooperate with you?" Li Quansen pretended to sigh and said, "You can't just cooperate with Northern Lights in the future. , We have such a deep fate, what they can give you, I can also give you. "

Lu Yanhe smiled and nodded. Of course, such words cannot be taken seriously.

"Okay, Mr. Li, we will definitely be able to cooperate if we have the opportunity in the future." Lu Yanhe said.

Li Quansen immediately asked: "Then do you have any projects that you are planning to do in the future? Just say, as long as our Icefield Video can help, we will definitely help."

Lu Yanhe smiled, "I haven't encountered any difficulties so far."

help?

Thank you. Cooperation is a win-win situation. Help me? It's like I owe you a favor.

Lu Yanhe didn't care whether Li Quansen meant it or not, he just wouldn't take the issue anyway.

Li Quansen: "That's good. I want to hear that you haven't encountered any difficulties."

Lu Yanhe almost couldn't help but take a deep breath on the spot.

Speaking so directly, aren't you afraid of being corny?

Li Quansen said: "In fact, it's a pity. I heard before that you have two movie scripts in your hands and are looking for cooperation. Our Bingyuan Video Film business is not up and can't help much. Otherwise, why would I hold the copyright in my own hands? I respect you creative talents very much. As long as we can reach an agreement on cooperation and let Bingyuan always have the priority to renew the contract, I don't need the copyright to be in my own hands."

The words sounded good, but they were meaningless.

The focus of this paragraph is still "Our Bingyuan Video Film business is not up and can't help much." No matter how nice the other words are, they are just a "talk for free" statement.

"..."

Lu Yanhe kept a smile on his face.

Li Quansen suddenly seemed to remember something and asked, "But I heard that the copyrights of the movies "Lost on Journey" and "Rouge" are still in your hands?"

"Yes." Lu Yanhe nodded.

Li Quansen: "Are you interested in adapting these two stories into TV series?"

"Ah?" Lu Yanhe was stunned.

Li Quansen: "In fact, these two stories are quite suitable for being adapted into TV series. The size of the movies is relatively small. If they are adapted into TV series, they can show more details."

Lu Yanhe immediately shook his head and said, "Sorry, Mr. Li, I don't have the idea of ​​adapting them into TV series for the time being."

Li Quansen asked, "Why?"

Lu Yanhe said, "On the one hand, I already have a lot of projects on hand, and I don't have time to make a TV series version. On the other hand, I also think that the stories that these two stories actually want to tell have been told very thoroughly in the movies. If they are adapted into TV series, there is no new story that can be expanded."

Li Quansen said, "What if we buy the adaptation rights and find a screenwriter to adapt them ourselves?"

"Ah?" Lu Yanhe was stunned.

Li Quansen said, "I know you are very busy. It is basically unrealistic to ask you to adapt the script, but these two stories are both very good stories. Especially for Lost on Journey, I want to use the concept of embarrassing things happening on the road to create a series of short dramas. Each one may be about 80 or 90 episodes, not long, and a comedy. I don't want to copy the story in the movie exactly. Rouge expands on the current story. There are many things that can be expanded on the story of Ruhua in the brothel, as well as the things in the family of Twelve Young Master. The focus of the movie is all on the two of them. In fact, there are a lot of things around them that can be expanded."

After Li Quansen said this, Lu Yanhe also reacted.

Li Quansen suddenly mentioned that he wanted to adapt it into a TV series. It was not a whim, but he had already thought about how to change it, so he mentioned it to him.

In fact, whether it is a TV series adapted into a movie, or a movie adapted into a TV series, whether it is modified on the original plot, or only using the name or the concept of the world view, it is not uncommon.

This is being done all over the world.

Lu Yanhe did not refuse immediately, but fell into deep thought.

If the stories of "Lost on Journey" and "Rouge" can continue, especially the latter, Lu Yanhe would like to see it.

As Li Quansen said, "Rouge" is a story that focuses on the main line. In fact, it can enrich many details on the original work. The most attractive point of this story is the decadent and spooky atmosphere revealed in the era of Ruhua and Shier Shao. The atmosphere of that era presented in this movie is not achieved by many movies with the same theme.

If it can be presented more richly, Lu Yanhe also thinks it is good.

However, with the pearls and jades in front, whether it can be presented more richly is also a concern for Lu Yanhe.

Li Quansen saw Lu Yanhe's concerns.

He said: "Although you don't have time to be the screenwriter yourself, I really hope that you can be the artistic producer of the adapted drama and participate in the production of these two dramas. In this way, you can also personally check the quality."

Lu Yanhe was silent for two seconds and said to him: "Mr. Li, thank you for your invitation. I need to go back and think about this matter."

Li Quansen nodded, expressing his understanding, "No problem."

-

Lu Yanhe came out of the Bingyuan Video Company building and his cell phone suddenly rang.

It was a call from Chen Ziyan.

"Sister Ziyan?"

Lu Yanhe thought Chen Ziyan was calling to ask about his meeting with Li Quansen, but he didn't expect that Chen Ziyan was talking about something else.

"Schmidt Lawley from Green Valley Films in the United States contacted me." Chen Ziyan said, "He is determined to compete for this year's awards season for "Road to Glory". He proposed that he could also do public relations for us for the performance award, but hoped that we could sponsor part of the public relations funds."

"Ah?" Lu Yanhe was surprised, "What's the situation?"

"In the United States, they are allowed to do public relations for awards." Chen Ziyan said, "Moreover, every year companies that hope to win awards will spend tens of millions of public relations funds for public relations. This has become an industry. There are even special public relations companies in Hollywood that do this."

Lu Yanhe has heard about it more or less, but he has not learned about it in such detail.

In his simple understanding, awards should be objective and authoritative, rather than something that can be publicized.

Chen Ziyan said: "The public relations system of the American awards season has very strict allowed and disallowed behaviors. Bribery is absolutely not allowed. Don't think wrongly. This is how you understand it. How many movies are made every year? , everyone will definitely not watch every movie, and even many movies are unknown. At this time, professional public relations promoters are needed to push the movies to those who are qualified to vote and accept interviews on the program. , buying advertisements in major media, and even sending DVDs to the judges to explain the merits and artistic value of the film to influential people. These are the most common public relations methods, and they are accompanied by the three to four months of the awards season. Various receptions and activities.”

Lu Yanhe nodded and said, "Okay."

Chen Ziyan said: "I communicated with Star Entertainment, and they made it very clear that if you don't renew your contract with Star Entertainment, they will definitely not be willing to pay us the public relations expenses. What about your current situation? There is no need to renew the contract with Star Entertainment, so I’m here to ask for your opinion.”

"Give me a public relations performance award. Can I win it?"

"It's almost impossible." Chen Ziyan said, "Not to mention winning awards, it's hard to even get nominated for several influential awards. However, I think since "Road to Glory" is about to enter the awards season, we can indeed Take advantage of this situation. First, you can learn about the routines in public relations in advance and make some connections that need to be made this time. Second, you can let some North American filmmakers know you because you are in "Path of Glory". "The performance in it is indeed outstanding. Even if you don't get any nominations, you may be able to gain some fame if your performance can be seen by some influential media, film critics and even filmmakers."

Lu Yanhe asked: "Then I think we can give it a try."

Chen Ziyan hummed, and then said, "This public relations fund will come from our Linghe Film and Television Production Company."

Lu Yanhe said: "No, just withdraw it from my personal account."

If the payment comes from Linghe Film and Television Production Company, Chen Ziyan, as another major shareholder, will also suffer losses - although Lu Yanhe believes that Chen Ziyan definitely doesn't care about this little money, as she is much richer than him.

But Lu Yanhe felt that since it was for his public relations and his management relationship was not with Linghe now, it was better to settle the accounts clearly.

Not leaving any conflicts in economic disputes is a principle that Lu Yanhe has established very early, and he would rather suffer some losses.

He has already earned more than many people. In this kind of economic situation, he would rather suffer some losses than let others suffer. Don't alienate two people who have a good relationship because of some financial matters. It's not worth it. .

Chen Ziyan didn't waste any time talking to Lu Yanhe about this matter.

Lu Yanhe took the initiative to propose that he would go out on his own, and that would be fine on his own.

Chen Ziyan didn't plan to take out much at once.

This time her goal is very clear, which is to test the waters first and see what the public relations system of the American awards season is like.

Prepare for the future.

-

The preparation of "Path of Glory" for the North American awards season has just been confirmed, and the pre-broadcast promotion of "Silent River" has begun with great fanfare.

When the drama "River of Silence" was being filmed, although it was said to be a two-male drama, Zeng Qiao was actually the main actor and Lu Yanhe was the secondary actor.

When all the official announcements were sorted with Zeng Qiao as the first fan and Lu Yanhe as the second fan, Lu Yanhe's fans were a little dissatisfied. They believe that Lu Yanhe's popularity has now surpassed that of Zeng Qiao. It's obviously a two-male drama, but why does the crew always focus on Zeng Qiao?

Lu Yanhe himself saw some fans making trouble on the official blog, and he responded directly:

——Don’t be ridiculous. Brother Qiao signed the contract as soon as he signed it. Isn’t it normal for me to play a second role for Brother Qiao? Don't fight over this kind of thing, okay? Everyone had a great time filming, and we have a good relationship. Don't let these unnecessary disputes affect the harmony of our crew.

Lu Yanhe's quick reply and his attitude shocked many people.

In the past few years, there have been a lot of fights for position. News like this happens almost every few months. Lu Yanhe was the first to reply directly and tell fans to stop making trouble.

The key is that Lu Yanhe's attitude is not hidden at all. He is very generous and has a wave of goodwill, but some fans are not very satisfied.

They thought they were fighting for Lu Yanhe's rights, but why did Lu Yanhe jump out to criticize them?

Even if Lu Yanhe originally signed the contract as a second-tier player, now, with the status of Lu Yanhe and Zeng Qiao in the industry, is Zeng Qiao still worthy of sitting in the first-tier position?

Lu Yanhe didn't want to pay attention to this statement.

Immediately, fans with this idea began to advocate a statement: The reason why Lu Yanhe had such an attitude was because of his personal relationship with Zeng Qiao. Lu Yanhe had to stand up and express his position. It was Zeng Qiao who used his personal relationship with Lu Yanhe. , embarrassing Lu Yanhe.

This statement is inherently unreliable and unreasonable, but some fans believe it and repost it, stating categorically that it must be the case.

Lu Yanhe almost couldn't help but reply, "If you have hypochondriasis, go to the hospital for treatment immediately," but he felt that this was a bit too much, so he held back.

At this time, a media outlet suddenly released the news that the global exclusive rights of "Bias" starring Zeng Qiao were purchased by HP after it was removed from the shelves.

This media outlet also knew the role played by Lu Yanhe in this, saying: According to reliable sources, the cooperation between "Bias" and HP this time came from Lu Yanhe's matchmaking.

Soon, HP also announced that "Bias" would be launched on October 12.

"This work was indeed recommended to us by Lu Yanhe." The head of HP Asia Pacific generously admitted in an interview at a forum, "After our evaluation, we believe that "Bias" is a film that can resonate with people all over the world."

This is good, and those fans of Lu Yanhe who wanted Lu Yanhe to play the first role instantly straightened their backs.

——You see, "Bias" starring Zeng Qiao still needs Lu Yanhe to help sell it to HP to make a profit!

——How can Zeng Qiao be so shameless? Not only did he ask Lu Yanhe to help save the play "Bias", but he also had the nerve to continue to let Lu Yanhe play the second role for him.

——Lu Yanhe is too miserable. He is too kind and always thinks about his friends. But, do the so-called "friends" think about him?

…

These remarks made Lu Yanhe furious.

He and Zeng Qiao were originally fine, and nothing happened. But they were provoked and made things so chaotic.

When Lu Yanhe was angry, Zeng Qiao sent him a message: Yanhe, don't worry about what is said on the Internet, don't take it to heart, we two just know what is going on.

Lu Yanhe felt even worse.

-

At the same time, Maxine's Zhong Benshuo was so angry about this news that his mouth trembled.

Lu Yanhe also recommended this work to him, and he was also interested in buying it. After all, "Silent River" starring Zeng Qiao and Lu Yanhe was broadcast on Maxine. If "Silent River" was broadcast well, then "Bias" could borrow the popularity of "Silent River".

However, Tom White's bid was higher than his, and "Bias" was snatched away by HP, and now it is deliberately put online a few days after "River of Silence" is launched - the face of riding on the popularity is clear and obvious.

Zhong Benshuo was very annoyed.

At this time, seeing Zeng Qiao and Lu Yanhe were still being slandered by many fans because of some trivial things.

Zhong Benshuo thought about it and had an idea. (End of this chapter)