Choose a day to become famous

After Lu Yanhe came back from the visiting team of "Squid Game", he went to Northern Lights Video and signed a licensing contract with them, which was about authorizing Northern Lights Video to produce a derivative program based on the world view of the film and television series "Squid Game".

Like "High Platform Confession", it is still a licensing fee + revenue sharing model.

Whether it's "Confessions on a High Platform" or this show, they are both the least expensive types of variety shows.

Because there are no stars. The former relies on form, and the latter relies on the popularity of "Squid Game".

Chen Ziyan said: "This form is also very good."

She smiled and said: "I guess the other crew members will be very envious of you, even jealous of you."

"Ah? Why?" Lu Yanhe asked.

Chen Ziyan said: "Because your drama has not been broadcast or even launched, it has become an IP that everyone is vying to cooperate with. From Tongfu Inn in "Wulin Gaiden" to this spin-off program of "Squid Game", I Looking at these, I feel that many things may open up new prospects for film and television production in the future.”

Lu Yanhe asked: “Does the new situation refer to this kind of multi-form development?”

"Yes." Chen Ziyan said, "If these are successful and make money, others will definitely follow suit. Aren't there some popular dramas that will attract actors to create spin-off variety shows? Of course, with "Squid Game" is different. They don't use the world view of the show. They just bring the protagonists together to record a show to talk about their hearts and minds. It is a slow variety show to attract fans of the show. "

Now there are more and more ways to play. This kind of gameplay is dazzling, some people like it, and some people don't.

However, "Squid Game", a spin-off show of a live-action game, if you are a fan of this show, you should still be interested, right? -

At the end of March, Maxine's Zhong Benshuo suddenly contacted Lu Yanhe and said that he wanted to hold a fan meeting for Lu Yanhe in Japan and South Korea to further promote the popularity of "Six People" and "Seventeen Floor" in Maxine Asia. publicity.

These two dramas have been in the top ten of Maxine Asia's viewing list for two months, and their popularity remains high. Many people like to watch these two dramas.

Especially Japan and South Korea, their love for "Seventeenth Floor" exceeded Zhong Benshuo's imagination.

As a starring role, Lu Yanhe's popularity in Japan and South Korea has gradually increased.

That's why Zhong Benshuo came up with the idea of ​​planning such an event.

If Lu Yanhe holds fan meetings in Japan and South Korea, it will be a kind of feedback to local drama fans. On the other hand, this incident itself can also attract a lot of attention and attract viewers who have not watched these two dramas to feed back to these two dramas.

Of course, Lu Yanhe was not doing voluntary labor in this activity. Maxine provided him with generous labor fees.

Chen Ziyan said: "It doesn't matter whether you participate in such activities there. On the one hand, it can consolidate your popularity in those two countries. On the other hand, it also proves your international influence. In fact, we in China have quite a few celebrities in Japan and South Korea." They are all quite famous, and they are also major countries in the world's film market. If you can establish the impression that you have appeal and influence in Japan and South Korea, it will be of great benefit to you. "

Lu Yanhe himself knows that his current popularity and influence are still mainly concentrated in China.

It happened to be March, so he didn't have to join a group and didn't have many classes, so he agreed.

What Lu Yanhe didn't expect was that the local distributor of the two movies "Late Spring" and "Three Mountains" heard that Lu Yanhe was going there and came to communicate with Chen Ziyan and wanted to do a movie viewing event together.

"Late Spring" and "Three Mountains" were both released in Japan and South Korea. The theater box office was average, with only a few hundred thousand US dollars in box office, and they were quiet. However, when these two movies were released on streaming media, in these two It caused quite a stir in various places.

Especially for the movie "Late Spring", many Korean stars have shared posters of the movie on their social platforms to share their feelings about watching the movie.

Sure enough, this kind of movie that is cloaked in the bloody appearance of teenagers is more likely to resonate with people.

Seeing this, Chen Ziyan discussed with Lu Yanhe and said, "Why don't we just hold a touring exhibition of your works in South Korea and Japan?"

Lu Yanhe quickly shook his head, "How old am I when I start touring my works?"

Chen Ziyan said: "You are not very old, and you have a lot of works. "Phoenix Terrace" is also very popular in South Korea. When your character was offline, it was even trending in South Korea."

Lu Yanhe: "It always feels weird."

"It's not appropriate to hold a touring exhibition of works. After all, some are TV series and some are movies, and there is no serious event such as a film festival to do this."

Chen Ziyan thought for a while and said, "Let's forget it."

Lu Yanhe breathed a sigh of relief.

"However, with your achievements, you will have to hold retrospective exhibitions of your works in various places sooner or later." Chen Ziyan said, "You'd better develop a thicker skin."

Lu Yanhe: "Usually those who open this kind of exhibition are those who have achieved success and fame. Where can I be?"

"Don't tell me, with the depth of your works now, even if you don't act in the next ten years, you will still be successful when the time comes."

-

The news that Lu Yanhe is going to Japan and South Korea to hold fan meetings was announced by Maxine.

Official account.

This is also the first time Maxine has held a separate fan meeting for Chinese actors in other countries.

Chen Ziyan debated whether to market this point. After all, in the current public opinion environment, this kind of unique treatment always attracts much attention, and in the hearts of many people, it is also a status symbol.

In the world of fame and fortune, everything seems to be related to status.

But after struggling for a while, Chen Ziyan decided to let go of the idea. Because Lu Yanhe will have further cooperation with HP in the future, it is not appropriate to create an impression in the public domain that Lu Yanhe is deeply bound to Maxine or that Maxine is very good to Lu Yanhe. This will affect the attitude of other overseas streaming media towards Lu Yanhe.

After Lu Yanhe has cooperated with several streaming media, there will be no problem in promoting this aspect.

But if Chen Ziyan didn't say anything about this, someone would still notice it.

A reporter from the media who was familiar with her called Chen Ziyan and asked: Does Lu Yanhe's trip to South Korea and Japan to hold fan meetings mean further cooperation with Maxine?

It can only be said that some reporters’ radars are more sensitive and developed. Only, this time it's really not the case.

Chen Ziyan said: "No, the reason for this event is because "Seventeen Floors" and "Sixteen" starring Yan He are very popular in Japan and South Korea. Maxine wants to give these two dramas It’s a welfare for fans of the drama, so we organized such an event.”

"'Seventeenth Floor' and 'Six' are popular in Asia. Lu Yanhe is very popular overseas. Maxine specially organized a Japanese and Korean fan meeting for him!"

A very long and exaggerated title just came out.

This event also became a hot search topic.

At this time, many people know that the two dramas "Seventeenth Floor" and "Sixteenth Floor" are also quite popular overseas.

-

Lu Yanhe originally thought that this trip to Japan and South Korea would be easier, because it was really just a fan meeting, with hundreds of people in the venue. He would share with everyone on the stage, and then give a speech to the fans present. Signed poster.

It’s just like idols holding fan meetings.

But things don't seem to be that simple. After the news of this fan meeting came out, some media in Japan and South Korea immediately contacted Lu Yanhe's team through various channels. Some media wanted to arrange interviews, and some other parties wanted to cooperate with Lu Yanhe.

Even the "Lanson Convenience Store" he endorsed came to ask if he could attend a celebration there.

Lanson convenience stores have stores in Japan and South Korea, but there are not as many as in China. There are dozens or hundreds of chains in a city.

The itinerary was arranged in every detail, and it was really not easy.

Chen Ziyan said: "The Korean Film Association heard that you were coming over, so they came to ask if they could spare some time for a sharing and exchange?"

Lu Yanhe looked at Chen Ziyan in surprise.

"ha?"

-

During Lu Yanhe's trip, the four words "moved upon hearing the wind" can be used to describe the reactions around him.

Chen Ziyan said: "Since the launch of "Six People", your popularity has boarded a speedboat and soared at an exaggerated speed. The main reason is your four dramas last year. One after another, you have become a hit and have great influence." It just adds up.”

Lu Yanhe knew that he had been very popular at home in the past year, but how could he be so popular abroad?

He knows very well that without a powerful star-making industry chain like Hollywood, it would be almost difficult for Lu Yanhe to gain high visibility and popularity overseas. It's easy to become famous overnight and just like a flash in the pan. There are too many such examples.

Including Lu Yanhe, he had seen many such examples before crossing over.

At that time, the Thai movies "A Little Thing About First Love" and "The Genius" were both hits in the country. However, the leading actors were like shooting stars, flickering and then disappearing immediately.

Those who can really remain popular in China are those stars who are backed by strong industries, continue to produce works, and have their names mentioned in the media from time to time, such as Tom Cruise and Song Hye Kyo.

Lu Yanhe was thinking, how long will his popularity in Japan and South Korea last?

In two or three years, how many people will still think of him as a Chinese actor?

With this mentality, Lu Yanhe did not have high expectations for this event. Treat it as a job that needs to be done well, and then, relax.

The first stop is South Korea.

The first time Lu Yanhe became famous in Korea and started to gain fans was because of the drama "Phoenix Stage". Although Lu Yanhe plays a supporting role, he is very popular on the Korean Internet because of his extreme character design and sad ending.

This is not his first time in Korea.

He thought the food here was not delicious before, so this time he brought some instant noodles and bibimbap sauce for himself. Of course, he didn’t bring much, because he still likes to eat Japanese food, and Japanese food is much more delicious.

This time I am here to hold a fan meeting.

Maxine’s Zhong Benshuo accompanied the whole process, and Lu Yanhe’s team also included Chen Ziyan, Zou Dong, Wang Biao and Lin Yu.

The reason why there is Linyu is because now Chen Siqi has entrusted her with all the overseas and film-related business of "Jump Up". Therefore, when it comes to being able to interact with people and get to know some people overseas, Chen Siqi will ask Linyu to go with him.

As soon as the plane landed, Zhong Benzhuo said to Lu Yanhe very sincerely: "You will know how popular you are in South Korea when you get here."

Lu Yanhe was stunned. When he walked out of the VIP channel at the airport, he understood what Zhong Benzhuo meant. At the exit of the VIP channel, there were dozens of people, nearly hundreds of people, holding light signs and cheer sticks in their hands. Although some were in Korean, there were also Chinese characters. The Chinese characters were "Lu Yanhe". This situation is not unfamiliar, and you can tell at a glance that this is a fan coming to pick you up.

He looked at the scene in front of him with some surprise, and showed an incredible expression for a moment.

Chen Ziyan also said in his ear: "I didn't expect you to be so popular overseas, right?"

Lu Yanhe: "I really didn't expect it."

"This is the power of a hit drama. In this era of streaming media, a drama has the same power as a movie in the past, making an actor famous and globally popular." Chen Ziyan said, "So, with streaming media It is necessary to have a good relationship.”

Lu Yanhe said: "Well, but I really hope that China's streaming media will start to develop in the future. Those who have no channels and do not control distribution will always have to rely on others to survive."

Chen Ziyan asked: "It is difficult to build a streaming media company from scratch. To build anything new now, you basically have to rely on a large group that has become a big tree to do it. This is not the era of pioneering wasteland." So, we in China need to build our own streaming media. I think it’s nothing else. As long as you can let our domestic video platforms watch Chinese dramas, you can make a lot of money overseas, just like a movie that sells a lot of money at the box office. Billions of movies, believe me, no one needs to say that their desire to make money will lead the company to expand overseas. The so-called expansion now is actually just looking at a piece of cake and drooling, so extending tentacles. I went to test it out. In fact, I didn’t expect that I could bite off a big piece. If there was hope, it would not be tentacles. They would stretch out their claws to grab the cake. "

Chen Ziyan's words were actually very euphemistic.

——Not only Europeans and Americans feel that Chinese dramas cannot be popular outside mainland China, but even the Chinese themselves do not have this confidence.

No matter what you say, actual actions are the real mirror that reflects the inner thoughts of a person or a subject.

Lu Yanhe took photos with the fans at the scene, signed autographs for them, and briefly accepted a few interviews with the media - the other party's English was not very good, and Maxine's accompanying translator needed to translate Lu Yanhe's words into Korean.

-

Starting from the airport pick-up, Maxine's arrangements were really thoughtful.

Food, clothing, housing and transportation are all of a very high standard.

Chen Ziyan was laughing and said: "Ben-Shuo Chung has put a lot of effort into you. You invited Tom White to China, and he invited you to South Korea. This means he is putting all his efforts into cooperating with you." Woolen cloth."

Lu Yanhe was a little confused: "Does he value me so much?"

"Maybe he didn't take it so seriously originally, but Tom White's attitude must have affected his attitude, especially since HP spent seven figures to buy "Night Run". Tom White's attitude and behavior can be smoke bombs, but it's really Gold and silver are not." Chen Ziyan explained to Lu Yanhe.

Lu Yanhe suddenly realized.

I see.

He asked why Zhong Benshuo suddenly made such a high standard.

"One more thing. Over the past year, your starring works have been shortlisted for Cituer, Venice and Picaro. The influence of each work is not small, and it has attracted a lot of attention internationally. This is also true of you. A big bargaining chip - no one knows when you will become an international actor," said Chen Ziyan, "Don't think this statement is false. People like Zhong Benshuo hold important positions in Maxine, but they are not in decisive positions. A person must do one thing.”

"What's up?"

"He will increase his leverage and then increase his voice in Maxine." Chen Ziyan said, "He also wants to move up and be promoted. Not only does he have to compete with HP and other streaming media people, he also has to compete with Maxine Internal competition, for an actor like you who has become a top actor in China and is rising rapidly internationally, he will definitely want to be friends with you, not just an ordinary friend."

Lu Yanhe understood. In fact, he had thought of what Chen Ziyan said in scattered thoughts before, but he had never said it as clearly as Chen Ziyan. He just had such a vague feeling.

Talking about Lu Yanhe's present, Zhengerbajing has actually won three awards, one for supporting actor for "Golden Age" and two for supporting actor for "Three Mountains".

Such an award is not enough to ensure that he is firmly in the top ranks of the country.

And everyone now regards him as a super first-line actor, thinking that he can grow to such a height in the future.

After checking into the hotel, Lu Yanhe rested for less than ten minutes before going out and meeting people at the hotel's coffee shop with Chen Ziyan. The other party was the editor of a Korean magazine, named Cui Jixiu, who contacted them through the person in charge of the brand "Math" endorsed by Lu Yanhe in China.

They specially made an appointment for an exclusive interview with Lu Yanhe, and also brought a photographer with them. This interview was published on the inside of the magazine, not on the cover.

However, this magazine no longer has a paper version, and has completely become an electronic magazine. Cui Zhixiu is the chief editor and main writer of the film and television section of this magazine. Lu Yanhe recognized her as soon as he saw her. Although he had never met her formally before, he was very familiar with her face.

"Were you also there at the Bicaro Film Festival not long ago?" Lu Yanhe asked with a smile when they met, "I think I saw you there."

Cui Zhixiu showed an expression of incredible shock, raised her hand to cover her mouth, and said something in Korean. Lu Yanhe didn't understand, and then the Korean translator borrowed by Chen Ziyan whispered: "Oh my god!"

-

If you have something to do in the evening, there may not be a second update, no need to wait. If you go back early and are in good condition, if there is a second update, just treat it as a surprise. (End of this chapter)