Carry a Different Space with You

Small people have big ambitions. So, shouldn't big people be more ambitious?

The angle of standing is different, the angle of looking at the problem will be different. The conclusions reached are also different. If an ordinary person can't understand KFC and McDonald's, he can only complain, even if you go everywhere to promote that KFC and McDonald's are junk food. But how others should eat or how to eat. Because they are accustomed to eating fast food like that, they are used to such a lifestyle. Then, there is no other way except to give them other choices.

If this is the case, then, give people one more opportunity to choose!

This is Li Xing's original intention to enter the fast food industry.

Looks like a jerk? Just because of this, I entered this field completely unfamiliar to Daxing Group. Is this too risky? Just relying on this ‘patriotic’ plot to be so desperate is really far from the ideals of a businessman.

However, it is not good to say. Li Xing still has this kind of unreasonable strength. In this world, in the final analysis, strength determines everything. Why does the United States want to get involved in everything in the world? Isn't it because the United States is strong? A strong economy, a strong military. . . This is the most critical reason why the United States can act as the world's policeman. In the eyes of ordinary people, the world may be democratic, free, and beautiful now! However, in the eyes of people of Li Xing's level, the world is cruel, and the right to speak is determined by the fist.

Is Li Xing patriotic? There is no room for any doubt about this. Plus Li Xing's current strength and standing angle, plus the strength behind him. Li Xing must be allowed to think about commercial actions from a nearly national perspective.

Isn't there a saying that is very good? Really big businessman. . . It is the existence that can commercialize everything. And Li Xing has not yet become such a big businessman. Because there are still too many things Li Xing can't commercialize. . . Perhaps the Rodschild family, the world's first family, can do this. But now, no one can do this. Even the Morgan family and Rockefeller family in the United States cannot do this.

Li Xing has such a goal. Although the possibility of knowing that it can be achieved is very small. But how can you know if you don't try it?

The United States controls the world's food trends. Control the food lifeline of the world. Therefore, Li Xing entered the food industry. Regardless of whether other places can get rid of the threat and influence of the American food stick. At the very least, China can no longer be affected and threatened by the American food stick.

A group of beverage giants control and dominate the Chinese beverage market and determine what the people drink. Then, Li Xing broke this almost monopoly model and launched Xingyang beverages.

Since foreign-funded enterprises control the fast food of most people. . . So, enter this field. . .

A very simple idea is a fantasy in the eyes of ordinary people, but it is feasible for Li Xing. In a word, because Li Xing has the strength!

Strength decides everything. . . It's that simple.

The words have been very straightforward, and Li Xing simply opened the window to speak brightly. . .

"To put it bluntly, I just can't understand that foreign assets occupy an absolute dominant position in our industry market. I don't mind if they enter this market, because only competition can make the market vigorous. But the big head must need it. Use us to control it. In fact, looking through our market data is really shocking. How many industries are controlled by foreign companies? China is the world's factory. The term looks very beautiful. But I really understand it. People who mean it know how helpless there is, right? Using our raw materials and our cheap labor to create value, we can only get a little bit, and most of it will be divided up by them. Not to mention Pepsi, Coca-Cola, KFC and McDonald’s industries have brought such a severe invasion of Chinese culture. Not to mention how much money they can make from China every year. Let me just talk about the retail giant Wal-Mart! They have more than 10,000 shopping malls in the world and more than 3,000 shopping malls in China. They have a sound management system and a strict price system. This price system is fatal. They will be Investigate in detail, investigate your costs, and then give you a low price that cannot be lower, with only a little profit. How much profit is left to the manufacturer? And this has realized the Wal-Mart's slogan of low-priced products. The bulk of it We are all earned by Wal-Mart. What are we? We are downstream and there is no right to speak. It is my goal to break this rule. Although whether it is Pepsi, Coca-Cola or KFC, McDonald’s, or Wal-Mart, Carrefour has completed its market strategy in China and is already on the right track. But what is it? Let’s take it step by step. Xingyang Beverages wants to reduce Pepsi and Coca-Cola’s market in China by at least 70%. Let’s The fast food goal of China should also follow this goal. As for the retail industry, we are not involved now, but let me put a word here, this journey will come sooner or later. We are businessmen, there is no doubt about this .However, we are not ordinary businessmen. Sitting in your current position, there must be a kind of ideological change. To some extent, we are the representatives of the Chinese business community. Our face lies in our place. ... If we do not change this situation, then this situation will become more and more serious! In terms of beverages, we have a huge advantage. Everyone has drunk Xingyang drinks, which is right for defeating Pepsi and Coca-Cola. Have confidence? What are we worried about? What are we worried about now? Are you worried about Pepsi and Coca-Cola's counterattack? Yes, brands are very important, but don’t forget that to a certain extent, our brands are not weaker than them! And, more The important thing is that in beverages, the key is that the beverage itself determines the outcome of a strategy. What kind of methods, publicity, etc. are based on the fact that the beverages are basically the same! Xingyang beverages do not There is this problem! KFC, McDonald’s, Yuxue has said very clearly. But believe him Have we thought about this issue? Does this advantage really exist? Yes, it is real. So, why not take advantage of this advantage? Let's talk about the retail industry, the supermarket industry! Although I do not plan to enter this industry in the near future. But, everyone, think about our advantages. If Xingyang drinks only appeared in our supermarkets, how many additional customers would it bring? Xingnong Food's products only appear in our supermarkets, including perfume, tea, cigarettes, and cosmetics that are about to be interviewed. How much advantage will this bring us? And we have sufficient funds! This is our biggest capital! Our goal is not globalization for the time being, our goal is the Chinese market! Under such circumstances, can't we still compete with them? and so. . . This issue. . . Enter the substantive stage. How to set up and how to set up. What is the strategy? How about the management staff! "Li Xing said decisively. His attitude was very firm...

Following Li Xing's words, Lin Yuru, Gu Tianxue, Bai Xin and Yang Lan all began to think. To do business to the extent of the Daxing Group, it is not a problem at all to say that the country is wealthy. Moreover, Daxing Group is still advancing with a rapid development speed. So, does the question of vision change? In other words, at this level, there is no longer any need to think about what to make money, what not to make money, and what can make big money! Instead, consider the problem at a strategic level. Think about this problem from a whole new level.

The subsequent meeting was very lively. Now that the thinking is unified, then specific issues are involved. Take, for example, the issue of opening a store. Since the decision has been made to compete with KFC and McDonald's, the choice of store must be followed by one point, that is, anywhere near KFC and McDonald's! If you take a closer look, you will find that there is definitely a McDonald’s store in a place with KFC within 100 meters, and there is fierce competition between the two. And Li Xing's goal is to open as many stores as KFC and McDonald's have! It is to compete directly! As for the question of method, in order to highlight a quick problem, the franchise model is adopted like KFC and McDonald's. . . But this distinguishes the franchise model of KFC and McDonald's. In terms of quality and management, it also realizes vertical management. We must hurry in this regard! In terms of personnel, it's very simple. With the influence and appeal of Daxing Group now, can it not attract talented people?

"In short, that's it. You hire people first...When the personnel are in place, we will discuss specific issues together. In fact, Yuxue is the most suitable candidate. But obviously now Yuxue does not want to show her face so quickly. !" Li Xing said with a smile.

"It's okay to talk about it in theory, but if you really want to be specific*, it will definitely not work!" Wang Yuxue said with a wave of hands. It made everyone smile slightly.

When the meeting was over, Li Xing just returned to his office when his private cell phone rang.

"Secretary Lin, why do you have time to call me?" Lin Xiang, secretary of the Jicheng Municipal Party Committee, called.

"Haha, Shao Li, didn’t bother you? You’re a busy person. I really dare not call you easily. I have some projects here. I want to discuss with you. How about? Do you have time? Noon. I invite you to dinner!" Lin Xiang said with a smile.

"How come Secretary Lin invited me and Li Xing would have no time? No problem! However, if you want to invite me to dinner, it is better for me to invite Secretary Lin. We will see you at noon at Tianyu Hotel!" Li Xing said with a smile , I kept thinking about Lin Xiangxiang's invitation in my mind. . .

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