Business Empire: There Are More Than 100 Million Black Technologies
Chapter 45 New Products And Strategies
When Kanazawa Akira heard that there must be something special about what Liu Sen said, he couldn't help but take a closer look. Sure enough, the packaging box was a little different. There was a faint shadow of a mountain on the front of the whole box, and there was a Taoist temple on it. It was the same as Qingfeng Liquor. The same, the only difference is that the name is "Shangqing".
"Is this Shangqing your new product?" Akira Kanazawa was a little unsure. After all, Yidian Winery has only been open for more than a month, and Qingfeng Wine is very popular. Is there a new wine now?
"Yes, I just developed this in the past two days, and I just brewed it yesterday."
Jin Shuya listened with interest and watched with interest. Although she knew that the company had recently expanded its factory and was preparing to launch new wine, she did not expect that this one had already been produced, right in front of her eyes.
After Liu Sen opened the carton, he took out a carton inside. The design of the entire wine box was the same as that of Qingfeng, but the color was light red. The pattern of the entire mountain was also a gradient red, and the Taoist temple was bright red.
The wine box is still very simple, with no other anti-counterfeiting designs.
After opening it, the entire bottle appeared in a red and transparent spherical shape. The whole bottle was very beautiful. It was placed on the dining table with the base.
It looks like a ball of flame, much more beautiful and majestic than Qingfeng Wine.
"Come and have a taste, Uncle Jin. I'll fill it up for you." Liu Sen directly filled up the wine for Jin Zeming.
Akira Kanazawa didn't say anything more. The aroma of the wine came out the moment he opened it, and it smelled much richer than sake.
He picked up the wine and took a sip. His eyes lit up instantly, and then he drank it in one gulp, closing his eyes and savoring it.
"Good wine."
Akira Kanazawa thought that the sake was already very good, but he didn't expect that this sake was even better. The previous sake was so unique, and at that price it was already very good, not much worse than the ordinary ones priced at 600 or 700.
Now this Sake is even more mellow in the mouth. After entering the mouth, I feel that it is hotter than the Seifu sake, but it is very soft. It has the feeling of getting better, from warm to hot, and then from hot to cool. That kind of coolness is not ice, but a feeling in my heart, a feeling of forgetting my worries, and then a warm feeling emerges.
He also has the feeling of being as gentle as jade and a humble gentleman.
This is completely different from Qingfeng Liquor. Qingfeng Liquor feels more suitable for young people, while Shangqing Liquor is definitely suitable for people with rich life experience. Of course, young people will be very good if they drink a lot.
Akira Kanazawa himself absolutely loves sake and the feeling.
"Asen, you are really a genius. How did you make this kind of wine with this feeling?" Akira Kanazawa was not stingy with his compliments.
"Uncle Jin, as long as you like it, it means that my wine is a success. You are the first one besides me to taste this wine." Liu Sen said happily.
"Asen, please pour a cup for your aunt and Shuya to taste, and listen to their opinions."
"OK."
Liu Sen stood up, poured a glass of wine for his aunt and Shu Ya, and then poured it for Kanazawa Akira again.
Aunt Jin and Jin Shuya both took a small sip, and then drank it all.
"It's really good. Drinking it makes me feel better."
"Well, the taste is indescribable, very good."
After hearing what the two said, Liu Sen was equally happy. He filled a cup for them again and poured a cup for himself.
"Uncle Jin, Auntie, I'd like to toast you with this glass." Liu Sen drank it all in one gulp.
"I just brewed some of this sake at home. The factory hasn't produced it yet, but it should be soon. I think it will be ready for mass production in a few months after the factory is built."
"Nowadays, more and more families are drinking high-end wines during banquets and Chinese New Year, and this wine is just to welcome the Spring Festival and hit high-end wines."
"And the red color of this wine bottle is also for celebration, making it look more high-end and elegant."
Liu Sen introduced the wine and market positioning.
Uncle Jin nodded. The positioning of this wine is indeed very good, and the taste is unique. Anyone who has drunk it will definitely remember it deeply.
"It's just that I haven't thought about the pricing. I wonder if Uncle Jin can give me some advice." Liu Sen asked.
"This wine is undoubtedly a high-end wine. The pricing is comparable to Guomao, and the taste is better than Guomao. However, your winery is not well-known, and many people will not dare to try it. You just opened the factory not long ago. Although Qingfeng Liquor sells very well, people have only known it for a short time and it has not yet settled in people’s hearts. Moreover, it can only be regarded as a mid- to low-end liquor. It is not easy for people to accept the high price of sake.”
"People who have tried this wine will definitely not be able to put it down, so there needs to be an entry point. You can price it at 1688 yuan. This year, it is sold at a special price of 688 yuan a bottle. After New Year's Eve, it will return to the original price. In this way, with Qingfeng Wine in front, this price It's still acceptable. As long as someone buys it and tastes it, more people will buy it. Once the reputation is established, there will be no problem if you raise the price later. After all, I believe anyone who has drank sake knows this. The price is absolutely worth the money, and it is very, very good value, so there will be no problem if it changes to the original price later.”
"And you can also make a slogan this year. Thanks to everyone's love this year, the newly opened Yidian Liquor Industry has performed well. In order to give back to everyone, we have released new high-end wines to welcome the New Year with special discounts."
Liu Sen was enlightened after hearing this, and immediately felt that he had learned a lot. Thinking about the performance of Yidian Liquor Industry this month, it will definitely be even more explosive in the next few months. Once the tax is paid in January, such a large amount of tax will definitely become a hot spot with a little hype. Later, it will be announced and new wine will be launched to reward customers and be sold at a discount.
"Uncle Jin, your proposal is great. Here's another toast." Liu Sen raised his glass again.
Then everyone chatted about their daily lives and ate their meals, and the atmosphere was very good.
In the study, Jin Zeming and Liu Sen were sitting on the sofa. Jin Shuya made a pot of tea for them and walked out.
"Asen, Shuya hasn't caused you any trouble during this time."
"Uncle, you're welcome. Shu Ya is one of my generals and has given me a lot of help. She is taking care of the company's finances, so I can concentrate on research."
"She has good abilities, but she needs more training."
"Uncle Jin, here are some data from our company this month. After you read it, I will share my thoughts."
Liu Sen directly took out the company's operating data that was printed out in the afternoon from the briefcase he brought and handed it to Akira Kanazawa.
Akira Kanazawa looked at the document in front of him and hesitated. After all, this was a company secret.
But thinking about the relationship with Liu Sen, this also shows Liu Sen's trust in him.
He took a few pieces of paper, glanced at them a few times, his expression changed instantly, he was a little surprised, and he started to read carefully from the beginning again.
A few minutes later, Kanazawa let out a long breath, adjusted his sitting posture, glanced at Liu Sen who was sitting on the side, calmed down for a while and then spoke.
"These data are all true!"
Liu Sen nodded firmly to confirm.
"It's really amazing. It has only been established a month ago." Akira Kanazawa sighed after receiving a positive reply.
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