Bulgarian Empire

Thomas, who do you think will win the prize this time?

Jeff, you idiot, how do I know, anyway, whoever wins the prize will not be you or me!

This is the first film festival, who knows what the evaluation criteria are? said Toms angrily.

As newbies in the film industry, Thomas and Jeff were full of curiosity about it all. The two of them had made movies, but like most movies, they were three-day trips to theaters.

Since the establishment of the Film Academy, Bulgaria's film industry has embarked on a fast track of development. In just a few years, the industry has tripled in size.

There are hundreds of thousands of employees, and more than 300 films are produced here every year, creating a box office of billions of levs.

Well, this is what the film industry boasted. In 1926, the total box office of Bulgaria’s movies was only 760 million levs. The box office of billions of levs should be the sum of the box office of movies all over the world.

Domestic box office data can still be checked, while overseas box office data, developed countries such as Britain and France can still get an approximate figure. The movies released in other regions are all pirated versions. Who knows how much the box office is?

Anyway, Bulgaria is now the world's largest film producer, and its market share does not exist. There is no such saying in this era!

Except for Europe and the United States, filmmakers in other regions are struggling to survive. Movie theaters in most regions rely on showing pirated movies for a living.

In order to sell the film as much as possible, Bulgarian film companies only charge one lev for licensing fees in many regions, but people don't even bother to pay this lev!

The only data that can be counted is the number of movies. Sixty to seventy percent of the movies played in movie theaters around the world are shot in Bulgaria.

In Europe and the United States, where the economies of various countries are developing well, film companies can still cooperate with local people to sell some copyright fees, so there is no need to think about stratification, which is impossible.

Tickets are counted manually in this era, and every movie theater distribution company has to send someone to guard them. Otherwise, the movie theater is full of people, and it is not surprising that the box office is still zero in the end. The morals of capitalists are only so high.

If it weren't for Ferdinand's support for the film industry, the cinema chains under the royal consortium would not steal the box office, and the number of film companies in Bulgaria would be reduced by nine levels

After many attempts, the film companies have learned to be smart. The box office of domestic films is divided into tiers, and foreign films can be sold directly to theaters.

Bulgaria has naturally become the largest movie box office in the world, and Britain and France also have this potential, because the greed of the capitalists destroyed everything.

This is also the limitation of the times. In this period, the profit of movies is only at the box office, and the peripherals of movies have not been developed at all, and there is no need to launder money through movies.

During this period, the most popular ones were the big studios. Anyway, the audience was not picky, as long as the movies were not played too much, they could make money.

Independent filmmakers, small film companies, it is difficult for them to survive. Before the introduction of the anti-monopoly law, theaters were basically self-produced and sold, and there was no place for these independent films to be released.

The theater chain under Ferdinand can be said to be the first in the world to implement the separation of production and broadcasting, and it is also the largest theater chain in the world.

Except for Bulgaria, European and American countries are still accustomed to the model of large studios. These cinemas usually only show their own films, and only buy them when they are insufficient.

And to buy movies, everyone is still used to buying some movies with achievements, so that they can make a steady profit without losing money. Basically, movies that sell well in Bulgaria will not hit the street in Europe!

It has a taste of Hollywood in later generations, and has become the vane of world movies!

In this context, independent filmmakers cannot survive in China,

They didn't want to take that dead salary, so they transferred to Bulgaria one after another.

This is the source of power for the rapid development of the Bulgarian film industry. With the participation of filmmakers from all over the world, there are as many film companies in Rose City.

Rose City is the rose industry base in Bulgaria. There are large rose gardens. The scenery here has always been the favorite of Bulgarians!

Perhaps it was this kind of love that made them unable to help but join the ocean of roses when filming the movie.

Well, this is all fake. The real reason is to advertise the Bulgarian rose industry, and Ferdinand, the boss behind the scenes, greeted him personally.

How could the people below not be dedicated? Anyway, as long as Rose Garden appears in the movie, they can get certain preferential treatment when arranging movies in theaters.

Although this preferential treatment is very limited, it also makes filmmakers flock to it, and it appears in almost all movies.

The Rose City film and television base has naturally become the largest film and television base in the world. Ferdinand has spent hundreds of millions of Leva here, and has the most complete infrastructure in this era.

And the facilities are open to the public for free, and the film and television base makes profits through hotels, shopping malls, and rental equipment and props.

These are all claims on the bright side, and the real profit point is not on the bright side. All the movie props are Bulgarian brands.

During the filming of many movies, these brands have already entered the movie, and then appeared on the big screen, and promoted these brands for free.

Due to the limitations of the times, everyone has not discovered the potential advertising value of this movie, or some smart people have discovered this problem, but they don't know how high the advertising value of the movie is, so they chose to remain silent.

The value of these advertisements was the motivation behind Ferdinand's willingness to promote Bulgarian films overseas without making any money.

After all, both pirated movies and legitimate movies have advertising value. Affected by movies, when buying these industrial products, people will naturally gravitate toward familiar brands.

Especially in economically backward areas, people subconsciously think that the products shown in movies are the best products in the world.

After a long period of advertising bombardment, the whole world now knows that the Balkans are God's back garden, and the roses here are the best roses in the world.

Naturally, the rose essential oil, rose perfume, rose wine, and rose drink produced here are all the best rose derivatives in the world, none of them!

With the promotion of Bulgarian films around the world, Ferdinand has also become the world's largest famous brand king, and many of its industrial products have established brand value.

Perhaps in a short period of time, the benefits brought by these brand values ​​are still very limited, but in the future with the increase of social wealth and the improvement of people's lives, the value brought by these brands will be immeasurable!

At least in Europe, Ferdinand has already reaped the benefits of a wave of brand bonuses. When the price and performance are comparable, famous brands are always more popular.

What made Ferdinand dumbfounded was that some data showed that for every point of economic growth in countries such as Britain and France, the sales of these household appliances would increase by two to three points.

If, out of personal interests, Ferdinand wanted to keep the economies of European countries moving forward, he finally understood why some people in later generations would say that the European and American economies were tied together after World War I.

It is uncertain how tightly the world economy is tied, but Ferdinand's industry has been tied to the economies of European countries. Once the economic crisis breaks out, he will suffer heavy losses!

No wonder the big capitalists finally went to play finance. As far as the ability to resist risks is concerned, as long as you don't die in the financial market, you can almost make a profit without losing money.

It is different in the real economy. Once the economic crisis breaks out, no one can be immune to it. If the response measures are effective, the losses will be heavy. If the response is not timely, it will directly go bankrupt.

If Ferdinand was just a pure capitalist, he would probably also engage in finance, control several banks, establish several securities companies, and directly shear sheep in the stock market, which is safe and profitable!

...

With the rapid development of the Bulgarian film industry, in September 1926, the Bulgarian Film Association applied to the Ministry of Culture to establish the Bulgarian Film Festival - Rose Film Festival!

After being approved, the Film Association began preparations. In 1927, it was the first film festival in Bulgaria and the first film festival in the world.

Four years earlier than the earliest Venice Film Festival in history!

In order to ensure the authority of the film festival, the Bulgarian government resolutely chose to evade, and handed over the reporting right of the film festival to the Bulgarian Film Association.

The film festival is a new product, except for the inside of the industry, there is almost no reaction from the outside world. The first appearance of the Rose Film Festival can be said to be very shabby!

There is no red carpet, no luxurious stage, and no publicity. It started quietly in a large auditorium in the Rose Film and Television Base.

Victor Billy, president of the Film Association, personally acted as the host. At the opening of the film festival, he first reviewed the development of world films, and then turned to the history of Bulgarian film development. It took more than an hour to enter the core link.

At the first Rose Film Festival, the best film award was the series Road to the Rise of Bulgaria, and now the producer is invited to come on stage to accept the award. The host's voice sounded

I saw a representative from the producer, walked up to the front desk and took a certificate from the host, and then walked down neatly, and then the host continued to present the second award, until the end of the award, it was useless to ten minutes.

There are no trophies, no award presenters, no acceptance speeches, not even a list of shortlisted films. This is the first film festival in Bulgaria!

There are not as many awards as in later generations, only five awards: Best Director Award, Best Actor Award, Best Screenplay Award, Best Cinematography Award, and Best Film Award.

Considering the independent personalities of young literary and artistic youths in this era, Ferdinand did not intervene, let alone imitate the film festival model of later generations, leaving it entirely to the people in the film industry to toss.

Shabby is shabby, simple is simple! Anyway, this is the first film festival in the world, and everything is progressing through exploration. The film festival model in the previous life may not be suitable for Bulgaria now!

Looking at this awkward film festival, Ferdinand wondered if his butterfly effect was too strong, even the film festival was organized so neatly.

Is there a film festival in the world that only takes a few minutes to end the awards ceremony?

It is estimated that such a short time is not enough for a star to walk on the red carpet!

The Rose Film Festival awards ceremony ended so quickly, and then the reception began.

Ferdinand really wondered if they ended the awards ceremony in the shortest time in order to start the reception early.

His suspicions are not unfounded. It is estimated that many people know how much the Russians are addicted to alcohol. The huge Russian immigrant group in Bulgaria directly brought this characteristic into Bulgaria.

This can be seen from the rapid growth of alcohol consumption in Bulgaria every year. It can be seen that the second largest alcohol consumption country in the world exceeds the sum of alcohol consumption in Britain and France!

It doesn't matter if the film festival is simple and fast, anyway, this is the first time, everyone has no experience, and any situation is acceptable.

What surprised Ferdinand the most was that the winner of the Best Picture Award was actually the series Road to the Rise of Bulgaria, which directly regarded the series of films as a movie.

Of course, this is not a big deal. It is acceptable to treat the series of films directly as one-step films. The problem is that this film is completely commercial film.

At the same time, it is also a commercial film that praises Ferdinand, and it is also the highest-grossing film in the world. The first five films currently filmed have swept the top five box office rankings.

Under normal circumstances, it is difficult for such a commercial film without artistic elements to be recognized by everyone, let alone win an award.

Soon, Ferdinand figured out why Road to the Rise of Bulgaria was able to win the award. All the judges of the film festival are Bulgarians.

A movie that can arouse their patriotism, it's a problem if they don't win an award! Compared with art, patriotism is more important.

Perhaps this is also the key to the success of the film. Although the film uses a little exaggeration, it also reflects the social changes in Bulgaria.

From the initial War of Independence, the Bulgarian people expelled the Ottomans in an armed uprising for national independence.

Then came Self-Defense War, in which the Bulgarian soldiers and civilians resisted the Serbian invasion and defended the integrity of the country's territory.

In the third Self-Defense Counterattack, the Bulgarian Army broke out in the Bulgarian War. Since this battle, Ferdinand has stepped onto the stage of history, and Bulgaria has also embarked on the road of opening up.

In the fourth Balkan Wars, Bulgaria achieved a counterattack for the first time, defeated the Ottoman Empire, and laid the foundation of Bulgaria's great power!

The fifth Battle of Constantinople is a pure war film, reflecting the tenacious fighting of the Bulgarian army, the enthusiastic participation of the Balkan people, and finally the defeat of the Ottoman Empire.

These five films are full of strong political meaning, and the Bulgarian Propaganda Department is one of the investors, otherwise the film project would not have been approved.

After all, the cost of a single film exceeded 20 million levs, and the highest box office record of a Bulgarian film at that time was less than 30 million levs. It was a loss from the beginning!

It's just that an accident happened later, and the box office of the film was somewhat beyond everyone's expectations. It was the first time I came into contact with such a war blockbuster, and the audience loved it beyond the ordinary.

The first War of Independence made hundreds of millions of levs at the domestic box office. Although it took two years in theaters to break the 100 million mark, it successfully recovered the cost.

Now commercial films in Bulgaria are usually split 50-50 between the producer and the theater chain, provided that the producer distributes them themselves, otherwise the distribution company will take 20% to 25%.

It's not that the distribution company is black, but that the distribution cost of movies in this era is really high. Whether it is a movie copy or a movie promotion, it is the distribution company that bears it.

The most troublesome thing is to supervise the movie theaters and prevent them from stealing the box office. These costs add up to a lot.

In addition, there is a more risky method, which is to directly contract the movie theater to show your movie within a fixed period, and all risks are borne by the producer.

This mode is the favorite mode of theaters, but it is the most hated by the producers. It is only suitable for big directors to play. Ordinary movies like this will definitely lose their lives.

In the normal film distribution, less than 30% of the money that can actually be obtained from the producers in the end, and taxes are paid, so the box office of over 100 million is actually just to protect capital and make a small profit.

Films with political themes have always been the most resisted by filmmakers. Ferdinand estimated that Road to the Rise of Bulgaria won the Rose Film Festival this time, and it must have received a lot of criticism from international filmmakers.

However, this does not seem to have any impact. It is a good thing that the world's first film festival can cause controversy. The most fearful thing is that there will be no attention.

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