Brother, Stop Doing It, You Are A Villain!

Chapter 329 Feng Shao's Cultural Theory

Cultural change is always a gradual process. However, the success of JK clothes and stockings immediately allowed Dai Zhixin to find a way to make money.

Maybe, she can open a clothing store in this Otherworld...

Think about it and do it.

Before time travel, Dai Zhixin was a well-known beauty anchor, and she knew what kind of clothes were more popular with the public. But as the saying goes, if you take too many steps, you will easily scratch your head. Dai Zhixin didn't launch too sexy clothes when she came up, but chose some conservative but equally loved clothes.

After Dai Zhixin conducted some research, she finally determined the initial clothing style of Dai's Clothing Store, and then opened it with great fanfare.

Of course, Dai Zhixin's research objects are mainly the women in the city lord's mansion and the meeting hall. Lin Xiaoran, Lu Qingyuan, Zuo Linglan, Luo Qiushuang, Bai Shuanghua and even Feng Lingxue were all coerced or lured by her into acting as her free models. No matter how shy they were before wearing them, or how much they complained about Dai Zhixin, anyway, most of them would like the new clothes Dai Zhixin made afterwards.

It's just that they still refuse to admit it.

After Dai's clothing store opened, it didn't become popular immediately. After all, in the eyes of the vast majority of people, the clothes inside cannot be worn out at all. Although girls' nature makes them reluctant to part with those beautiful clothes, they still feel embarrassed to wear them after all.

After being deserted for a while, Dai Zhixin felt that this was not possible. If things go on like this, wouldn't the investment in the clothing store be in vain? She is going to be the richest woman in the world!

After thinking about it for a while, Dai Zhixin decided to hire a model at a high price, and wear clothes from Dai's clothing store to show the public.

As a result, it really had some effect.

Just a little bit.

It is not an easy task to change people's ideas immediately. The clothing style of Dai's clothing store is full of a sense of contradiction with the world, and it is inevitable to be resisted by the public. Although there are a few girls who are models for clothing stores wearing these clothes on the face of money, when they stand in front of the clothing store and feel the men's eyes on themselves, they still feel very ashamed in their hearts of.

But men don't have so many scruples, because they really like to watch.

But they will definitely not buy it back by themselves, so they just look at it.

Dai Zhixin couldn't help but feel a little helpless when she saw that the moves of inviting a model didn't have any effect. There is no Confucianism or Neo-Confucianism in this world, so how can everyone be so conservative? Isn't it the purest desire in everyone's mind to enjoy youth and beauty wantonly?

Dai Zhixin was puzzled, and finally had no choice but to go to Feng Shao, the only fellow who could understand her.

Feng Shao couldn't help laughing after hearing Dai Zhixin's distress. He asked: "Have you ever thought about why people in this world are as conservative as they are in this world?"

Dai Zhixin couldn't help asking: "Why?"

Feng Shao said: "I have been traveling for more than 30 years, and I know this world very well. In fact, people in this world actually is not trying to be conservative, it is simply that they can't pass the threshold. It's like when a university exam, obviously I don’t know the rest of the questions, but I just don’t want to hand in the papers in advance, I just want to wait for others to hand in the papers first. Unless there is a leader, other people will always sit in their own seats and wait.”

Dai Zhixin frowned and thought for a while, then asked in confusion: "You mean, I need to find someone who is willing to wear these clothes and show them off? But I have also invited several models, and there is no effect at all."

Feng Shao shook his head and said: "A few models are definitely useless. Because you are not driving dozens or hundreds of people to submit papers in advance, but leading a trend. This is already a cultural change, and a cultural change cannot It happened overnight."

Seeing that Dai Zhixin still didn't understand, Feng Shao gave an example: "For example, swimsuits. Don't look at the later swimsuits, which can be said to reveal everything that can be exposed, but the earliest swimsuits are as tight as robes. Don't say it's sexy, I'm afraid it's easy to drown in the water when you really wear it. It took more than a hundred years of changes for the swimsuit to finally form the bikini style. In the process of evolution, the controversy that has been caused is not Know how many there are."

Dai Zhixin said with a sad face: "According to what you mean, I still have to spend the Hundred Years to promote my clothing? Then what's the use of my clothing store?"

At this moment, Dai Zhixin was really disheartened.

Feng Shao said with a smile: "Actually, the matter is not as serious as you think. The reason why your clothes cannot be sold is mainly because you have taken too many steps, and the worldly people naturally cannot accept it."

Dai Zhixin looked at Feng Shao's smile, and asked suddenly: "So, do you have a solution?"

Feng Shao shook his head and said: "There is no solution, but I do have some suggestions, you can refer to them."

Dai Zhixin suddenly became interested, and hurriedly urged: "Speak quickly!"

Next, Feng Shao did not directly suggest own, but instead asked: "Have you ever heard of 'Hu Fu Riding and Shooting'?"

Dai Zhixin shook her head.

Feng Shao explained: "Early Chinese costumes were all broad robes and long sleeves, regardless of civilians or nobles. This kind of clothing is solemn and solemn, but it has a huge flaw, that is, it is not suitable for riding a horse. Therefore, China In the early arms, cavalry was rare and not very useful. Soldiers fought in chariots pulled by horses. Therefore, in that era, the number of chariots became the measure of a country’s military strength. An important indicator."

Dai Zhixin was at a loss: "Why did you suddenly take the topic so far?"

Feng Shao said with a smile: "It's because you don't know. In fact, the early clothing reform was for the war. During the Warring States period, Zhao State was weak at the beginning, and because it was located in the north, it was often raided by nomads, and it was once reduced. On the verge of national subjugation. Later, when King Zhao Martial Spirit succeeded to the throne, he believed that in order to change this situation, military reforms must be carried out. So he set his sights on the Hu people."

Dai Zhixin nodded with a half understanding.

Feng Shao continued: "King Martial Spirit of Zhao found that the Hu people's cavalry was very powerful, much stronger than chariots, so he wanted to follow the example of the Hu people and build real cavalry. But in order to build cavalry, he had to change the clothing of the Zhao people. Clothing habits. So he made great efforts to reform and let Zhao people wear Hu people's clothes, that is, Hu clothes. At the beginning, there was a lot of resistance to the reform, and King Martial Spirit of Zhao was opposed by many people. But King Martial Spirit of Zhao is a A practical supremacist, he took the lead in wearing Hufu as an example. Hufu riding and shooting came from this.”

Dai Zhixin was fascinated by what she heard, and continued to ask: "Then what happened next?"

Feng Shao shrugged: "Later, after the reform, King Martial Spirit of Zhao established a truly powerful cavalry, changing the situation of Zhao's weak army. He successively used troops against Zhongshan and northern nomads, all The great victory made Zhao Guo a powerful country that was second only to Qin State at that time. It can be said that Hu Fu cavalry and archery contributed a lot to Zhao Guo's ability to become stronger."

Dai Zhixin nodded subconsciously, but after a moment of contemplation, she suddenly felt that something was wrong: "Wait, let me ask you how to manage my clothing store, and why is it related to Hu Fu's riding and shooting?"

Feng Shao smiled and said: "Didn't you ever think that Hufu at that time was barbarian clothes to China? It's like letting a modern person wear crude animal skins. For the Zhao people, it was very difficult to tolerate. But in the end, they still accepted it. Not only accepted it, but also integrated the nomadic costumes into the Chinese nation, making it one of the classic Chinese costumes."

Dai Zhixin asked suspiciously: "But what does this have to do with my promotion of clothing?"

"It's related, of course it's related." Feng Shao said, "This world is not as conservative as the ancient world, but it is obviously difficult for people to suddenly accept another completely different style of clothes. If this is the case, why don't you make this world How about combining your clothes with the clothes of the present? I tell you about Hufu riding and shooting to let you understand that the style of clothing has never been the same. Even if some clothes were unacceptable to people at the time, people will still get used to them in the future of."

Only then did Dai Zhixin understand, and her eyes lit up.

She murmured: "So, what I want to do now is to design clothes that are similar to the style of this world, but with some changes, right?"

Feng Shao smiled and said, "You can teach a child."

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