British writer

Lu Shi's confidence impressed everyone.

The applause came like a roaring tsunami, as if it could tear off the roof.

Lu Shi looked at Cavendish,

The latter nodded and mouthed silently: "It's over."

Lu Shi clasped his hands and pressed down to signal the students to be quiet.

Then he said: "Everyone, I hope that those who are lucky enough to witness history today will become people who write history in the future, and even become a part of history."

At this point, the exchange meeting is over.

The students left one after another, still thinking about it while chatting,

"I'm going to study a double major. Alas...it's a pity that advertising hasn't been offered yet, otherwise I would definitely give it a try."

"Well, that sounds like making money."

"It's a tacky idea to ask for money every time! The purpose of advertising is to push good products to people who need them. Do you understand?"

"Cut~"

…

There are fewer and fewer people in the auditorium.

"Huh~"

Lu Shi stretched himself.

Freud leaned over and whispered: "Professor Lu, I want to thank you. If it weren't for you, the students in Cambridge would never have recognized psychology, and they might even regard me as a liar."

Lu Shi spread his hands,

"Ha, one communication meeting can't change anything."

Freud responded with silence.

Gale on the side also stepped forward and shrugged.

"Dr. Freud, why do you think The Interpretation of Dreams is not popular?"

Doctors do not heal themselves;

Freud couldn't explain clearly and couldn't help but fell into deep thought.

a long time,

"There are many reasons. For example, I mentioned the 'phobia complex' in the book, but many people didn't agree with it."

Gale scratched his head;

"what is that?"

Lu Shi explained from the side: "Actually, it means literally. Women's physiological structure is different from men's~ you know."

Gale was stunned for a moment, then laughed loudly and said: "No, no, I think the 'phobia complex' has a positive impact, because sexism is still widespread, and academia is dominated by men, so... …”

Freud was stunned and asked uncertainly: "Is that genetics? My theory does not consider the issue of genetics."

This is really important,

In fact, the influence of genes on psychology is significant.

But Gale still shook his head,

"No, no."

Freud said "Huh?" and asked again: "Does that mean some of my theories conflict with common sense?"

Gale became interested,

"What theory? Give me an example."

Freud tilted his head and thought for a while, then replied: "Professor Lu has actually mentioned it just now. However, the view that I am most criticized for is actually that 'all important psychological events in life occur before the age of three. , all experiences after the age of three are compulsive repetitions of the major traumatic experiences before the age of three'."

Gale frowned, savoring these words,

"Tsk..."

He chuckled slightly and muttered: "I actually quite agree with it."

Freud was excited,

"Then would you like me to give you a psychoanalysis?"

Gale shook his head,

"No, no, I'm not mentally ill."

Freud spread his hands and said: "Theoretically, everyone has mental illness, it's just mild or severe."

Gale almost got himself burned, so he stopped talking.

He said: "This is what I think about "The Interpretation of Dreams". Actually...well...I might as well just say it directly. How many people do you think psychoanalysis can affect?"

Freud:? ? ?

What does "how many people are affected" mean?

He didn't quite understand.

But Cavendish spoke: "Dr. Freud, this is actually a real problem, let me explain it. As the principal of Cambridge, I have to consider school management, so I want to ask you, if there are a hundred If students study psychology, how can they find a job?”

"Ah this..."

One sentence left Freud confused.

Gale chuckled,

"That's what I really mean. For example, if advertising is upgraded to advertising, it can be foreseen that this major can create a large number of jobs and generate a value of millions of pounds. And what about psychology?"

Freud had no answer.

Lu Shi also knew that this was the current deadlock.

From a historical perspective, the period of fastest development of psychology was after the two world wars.

The war created a large number of patients with mental illness.

Lu Shi pondered,

"Dr. Freud, have you ever considered going to the United States?"

Freud was surprised,

The United States at the beginning of the 20th century was an academic depression.

To this end, the United States has formulated three major strategies: immigration, studying abroad, and spreading money.

Immigration is the "Place and Settlement Act" and the "Alien Immigration Act", which attract a large number of foreigners to the United States, including many engineers, doctors, and artists, who have made important contributions to the scientific, technological, cultural, and social development of the United States;

Study abroad involves sending international students to Europe to study, especially in the fields of science, engineering and medicine;

As for throwing coins,

In fact, it is to hire top scientists with high salaries to teach in the United States. Harvard University and MIT have done this.

Third-rate professors give first-rate money,

A second-rate professor gives money to a top-rate professor,

First-class professors not only give money, but also help set up laboratories and

For a top class person like Lu Shi, it is possible for the presidents of various schools and the President of the United States to receive high-level receptions, highlighting one Ruisi Bai.

Money can make the world go round,

It’s no wonder that the United States later became a paradise for higher education.

Freud could understand what Lu Shi meant,

It is indeed tempting to go to the United States and be treated as a guest, get money, and have a working environment.

but,

"It will turn into a mess..."

Freud worried.

The American Gale on the side was unhappy.

"What do you mean?"

Freud touched his nose awkwardly and explained: "Professor Gale, you don't know something. If you have read "The Interpretation of Dreams", you should know a classic case - Anna Ou, who was with me at that time My best friend in research is Joseph Breuer. If I leave Europe, I will be alone and unable to do many things."

If you study psychology, you cannot avoid the case of Anna Ou.

This is a healthy girl, but after her beloved father became ill, she also developed many symptoms, such as weakness, anemia, anorexia, sleep disorders...

Breuer gave him "talk therapy\

,"This was the predecessor of psychoanalysis.

Therefore, Freud's ability to create theories is inseparable from Breuer.

Gale scratched his head;

"Then just ask your friends to come to the United States together. Minnesota, the weather is very nice."

God, "the weather is very nice\

,"Further north from Minnesota is Canada, where winters are so cold that locals don’t even dare to wear tubs outdoors for fear of getting stuck.

Lu Shi turned his head and suppressed his laughter.

Then he said: "Doctor, you must have heard about my recent ranking of global universities, right? Don't worry, many universities in the United States will be on the list. Going there does not mean burying talents."

With his words, Freud felt relieved.

He asked again: "What will be the ranking of the University of Minnesota?"

Lu Shi:! ! !

"the weather is nice today?"

He looked out the window.

It seems that nothing was said, but everything was said.

Freud understood instantly,

Even if I go to the United States, I absolutely cannot go to the University of Minnesota.

Gale on the side was very depressed,

"Professor Lu, it's not that bad, right?"

Lu Shi laughed awkwardly, changed the subject and asked, "What are Professor Gale's plans for the future?"

Gale thought for a while,

"Go back and develop your advertising studies."

Lu Shixiao asked: "Have you ever considered staying in the UK?"

Gail:? ? ?

Freud:? ? ?

Both of them were a little confused.

Lu Shi deceived Europeans to go to the United States and Americans to come to Europe. Could this kind of change of homes have some NTR preferences?

Gail asked, "Why?"

Lu Shi explained: "If advertising is to be established, it must rely on the development of the commodity economy. Because only when the commodity economy takes off will there be greater demand for the advertising industry. At present, the United States still has shortcomings compared with Europe."

Gale asked: "That's it?"

Lu Shi lowered his voice,

"You also have to consider the school background."

Gale couldn't help but be speechless,

Indeed, it is unlikely that the University of Minnesota will offer a new major in advertising.

Lu Shi said: "I heard that Mr. Scott, the president of Northwestern University, gave a series of speeches and compiled them into a book to be published under the name "Advertising Theory." The psychological applications are very wide, not only in the advertising industry , all kinds of industries are feasible.”

Gale's face looked a little ugly,

Academics are also circles,

As a principal, Scott has a background and connections, so he can naturally rely on "On Advertising" to become the father of advertising.

As for me, a little transparent person from Minnesota, I couldn’t get on the stage even if I wrote “Advertising Psychology.”

There is no way, I can’t compete for the right to speak...

Gale pouted,

"Professor Lu, you have a thorough understanding of this kind of thing."

Lu Shi smiled,

"'Everyone in the world is bustling for profit; everyone in the world is bustling for profit.' Who doesn't flock here for profit, and go their separate ways for profit? That's why I advise you to stay in Europe. Let Mr. Scott do it Newton is fine."

Gale was puzzled;

"Newton?"

At this point, Cavendish interjected: "Newton and Leibniz."

Only then did Gale realize that Lu Shi was using their priority dispute as a hint.

And judging from the results, Leibniz was the de facto winner, because when he proposed calculus, he also gave a set of symbolic expressions, which led to the world using this set of mathematical symbols when using integrals.

Gale laughed and said, "Professor Lu is really good at talking."

He was convinced in his heart.

Lu Shi also laughed,

“The London University Alliance always opens its door to Professor Gale. Of course, London’s attraction is not necessarily strong.”

As he spoke, he looked at Cavendish,

The latter understood and said: "Mr. Gale, you can teach in Cambridge."

From the University of Minnesota to the University of Cambridge,

It’s definitely a qualitative leap!

Gale's face instantly flushed with excitement,

"Mr. Principal..."

Cavendish waved his hand and pointed at Lu Shi,

"Thank him."

Gale immediately thanked Lu Shi profusely,

Floyd on the side did the same.

Both of them felt that participating in this exchange meeting was very worthwhile. Not only did they gain traffic and improve their theories, they even had clearer plans for the future.

"Huh~"

Lu Shi stretched himself.

"That's it for today."

He said goodbye to Cavendish and the two of them, and left the auditorium.

By the afternoon, the clouds had already dispersed.

The setting sun shone down, making the whole world brighter.

The river in the school flows slowly, and a few drops of water are stained on the withered yellow grass blades. They are sparkling in the sunlight, like crystal clear pearls.

The scenery at King's College gives a pleasant and comfortable feeling.

Natsume Soseki and James stood by the river,

The two were chatting,

"I think "I Am Cat" is a novel full of wisdom and humor, and a classic in Japanese literature."

"Professor James deserves the award. Your study of the Bible is profound."

"Mr. Natsume also reads the Bible? This is really unexpected."

…

They had a lively chat.

Cavendish couldn't help but smile and said: "Professor Lu, let's take a walk?"

Lu Shi nodded,

"good."

The two of them walked along the river towards the canteen.

After taking a few steps, Cavendish whispered: "Professor Lu, I heard that you are already a trustee of Columbia University and are planning to establish a journalism school?"

Lu Shi was surprised,

"Why are you talking about this all of a sudden?"

Cavendish raised a corner of his mouth and asked, "Advertising should be one of the majors in journalism, right?"

Lu Shi shook his head cautiously,

"It should be divided into two categories, one is advertising that is combined with marketing and news and focuses on business, and the other is advertising design and production that is combined with art design."

Cavendish said: "But no matter how you say it, a journalism school should be established. Moreover, this will also be of great benefit to global university rankings. Because now we are in a trend of independent disciplines, especially in social sciences, and disciplines are becoming differentiated."

Lu Shi nodded,

"This is definitely the direction of development."

Cavendish laughed loudly and said: "Professor Lu, you hold the global university rankings in your hands. You first established a journalism school at Columbia University and became a school director, and then vigorously encouraged advertising as an independent discipline in the UK. In addition, you just added I told Professor Gale about the metaphors of Newton and Leibniz...hiss...isn't this a backstabbing of the United States?"

"puff!"

Lu Shi burst out laughing on the spot,

"Mr. Principal, you Englishman, please don't talk about 'backstabbing' in front of me. The one who is best at 'backstabbing' is Daying."

Cavendish smiled wider,

"Yes, yes, yes! What did "Yes! Prime Minister" say, 'Da Ying has never been a human being in terms of being a human being.'"

This sentence is written on the title page of the script, which makes it clear.

Thinking about the troublesome things that Great Britain did with its "continental balance of power policy", there is no injustice in saying so.

Lu Shi spread his hands,

"Just telling the truth."

Cavendish nodded,

"Daying is good at backstabbing, and there's nothing to deny. Hehe... we are quite thick-skinned."

This is undoubtedly a self-deprecating joke.

But Lu Shi vaguely figured it out and asked the other party: "Mr. Principal, you don't want to ask me to be a professor at Cambridge University, do you?"

Cavendish said "hmm\

,""That's right, I just want to backstab the London University Union and Earl Kimberley."

If Wodehouse were present, he would definitely compete with the opponent in person.

Lu Shi looked towards the river,

"It's autumn."

Cavendish:? ? ?

I don't understand why Lu Shi suddenly talked about the seasons.

Lu Shi suddenly stood still and said:

"

I left quietly,

Just as I came quietly;

I waved my sleeves,

Don't take away a single cloud.

"

Cavendish recognized it immediately. It was a modern poem written by Lu Shi before in Cambridge.

He was a little helpless,

Even if you refuse, try to come up with something new.

"Tsk..."

He couldn't help but be speechless,

He was about to say something, but he didn't expect that Lu Shi didn't finish reciting.

"

That pool under the elm shade,

It’s not a clear spring, it’s a rainbow in the sky;

…

The autumn insects are also silent for me,

Silence is Cambridge tonight!

…

I left quietly,

Just as I came quietly;

I waved my sleeves,

Don't take away a single cloud.

"

Now that it's autumn, Lu Shi naturally can't say "golden willow" or "green cricket", and even "summer insect" has been changed to "autumn insect".

Interestingly, his chanting is somewhat similar to that of Xu Zhimo, the author of the original poem, in terms of time points.

At that time, after Xu Zhimo returned to Cambridge, he immediately left for Dartington House to meet another British friend because of his busy schedule, so he did not record this emotional event.

It was not until he was on his way home from Marseille by boat that he took out a piece of paper and wrote down his feelings about returning to Cambridge.

Therefore, Xu Zhimo also composed poems in autumn and wrote about summer.

Cavendish's expression was a little complicated,

"Professor Lu, you are really a strange person."

Lu Shi said, "What?"

Cavendish chuckled,

"You keep saying that you want to learn from the UK's 'backstabbing', but when it comes to you, you become loyal and determined. To be honest, I really can't understand how someone could refuse Cambridge and stay in LSE."

As he spoke, Cavendish added silently in his mind,

Are these Chinese?

"Don't take away a cloud", really free and easy.

Lu Shi felt that the other party was exaggerating too much.

He said: "Mr. President, the industries I manage are all in London. It's very inconvenient to move to Cambridge... Besides, it's not that I don't backstab. No matter how shameless I am about global university rankings, I can't do it." Put LSE ahead of Cambridge.”

Cavendish glared,

"If you really line up like this, the students in Cambridge might assassinate you."