British writer

Lu Shi came forward and the two girls cooperated sincerely.

It didn't take long for Picasso to finalize the draft and the staff used it to make the layout.

"Huh~"

The men present breathed a sigh of relief.

It's finally over...

Carlo looked at Margarita and then at Phyllis, feeling a little belatedly.

He gave Lu Shi another thumbs up.

Lu Shi:? ? ?

"how?"

Carlo shook his head.

"nothing."

He changed the topic and asked: "Professor Lu, what are you going to do next? On what day of the week will you place the advertisement?"

Lu Shi Canran,

"What day of the week? Of course it's Sunday to Saturday~"

"ah?"

Carlo looked confused;

Never thought it would be a whole week.

Lu Shi laughed loudly and said, "If you are too broad, it will be overwhelming!"

He wanted Buckle of Thames and Saatchi of Daily Telegraph to see how advertising should be done.

Carlo scratched his head,

"Won't you be disgusted?"

The early 20th century was different from modern times;

In modern times, when using a mobile phone, you are faced with a 5-second on-screen advertisement, and even if you shake it accidentally, other apps will open.

Therefore, modern people have very strong immunity and can turn a blind eye.

At the beginning of the 20th century, although people's living environment was poor, they still had rights in this regard, and it was normal to feel disgusted with full-page advertisements.

Otherwise, "Le Figaro" would not become a "toilet paper newspaper".

Of course Lu Shi also understood this,

The prerequisite for saturation bombing is that the advertisement will not be offensive.

He smiled and said: "Last year, the World Expo was held in Paris, and there was a hot air balloon project. Did you know?"

Because of Jules Verne's best-selling novel "Five Weeks in a Balloon", almost everyone in Europe knows about hot air balloons.

Carlo pondered for a moment,

"Ah, you're talking about that advertisement..."

At that time, the famous alcohol supplier Moët \u0026 Chandon used hot air balloons to distribute leaflets.

It really falls from the sky, advertising rides on your face.

But no one objected to this behavior;

First, because the period is special,

At that time, Paris citizens were filled with a sense of national honor because of the World Expo. Even if they saw the advertising behavior of hot air balloons, they would have the thought "our country is really powerful."

Second, because of the special method,

Everyone is curious about this new form of advertising.

After being washed by flyers, I subconsciously looked up at the hot air balloon, as if I was witnessing a wonderful sight, and naturally I would not be angry.

Lu Shi said: "Our advertisements will not offend people."

Carlo looked at Phyllis and then at me.

"That's true."

Beautiful actress + cute cat,

Who wouldn't like that?

Carlo was relieved;

"We're going to make a lot of money."

In a time of great strife, all things compete,

Although slaughterhouses and canning factories require labor and are purely handicraft industries, the operating environment is shabby and the factory buildings cannot even stand.

But Carlo was convinced that success was within reach.

This was the confidence given to him by "Mirror" and Lu Shi.

"Huh~"

He let out a long breath,

"I didn't expect that a Scottish country bumpkin like me could make Londoners' money."

Lu Shi patted the other party's shoulder, preparing to say something.

At this time, there was a knock on the door outside.

"Editor Lu, Mr. Dale has arrived and is in the editor's office."

Lu Shi thought for a while,

Originally, he was not needed to sign the contract. Carlo, who represented the brand, and Margarita, who represented the advertising company, could come forward.

But considering the trust relationship with the Dell family, he should still come forward.

He answered the door and said, "Come right now."

When Picasso saw that he had nothing to do, he quickly packed up his easel.

"Professor Lu, when the painting is finished, I will send it to you."

After saying that, he ran away in a hurry.

Mondrian followed suit tacitly,

With two "cooperating girls" at the scene, it would be best to leave the mess to Lu Shi to clean up.

Who makes someone the initiator~

"Tsk..."

Lu Shi was speechless and took Carlo and the two girls back to the editor's office.

When Dale saw him, he immediately stood up and shook hands with him.

"Professor Lu, thank you for finding Phyllis a new job."

As he said that, he glared at Phyllis.

Phyllis blinked cutely and tried to hide behind Lu Shi, but accidentally kicked something.

She lowered her head and saw that it was Margarita's right foot.

This hateful woman!

He actually came over quietly!

The two girls looked at each other.

Carlo said "Huh?"

"Professor Lu, do you mind if I close the window?"

Go over and close the window.

Margarita asked curiously: "Mr. Dale, could it be that Miss Dale didn't tell you about the image ambassador before?"

Dale was surprised,

"Ambassador?"

Judging from the incomprehensible look, it was obvious that he had not been informed in advance.

However, he quickly reacted,

His eyes paused for a moment on the isosceles triangle formed by Lu Shi, Margarita, and Felice, and he immediately thought about it, and said calmly: "Why tell me? Whether it's me or Felice, They all have unconditional trust in Professor Lu.”

Phyllis smiled "hehe" and secretly gave her father a thumbs up.

Mr. Dale also smiled knowingly,

How can father and daughter tear each other down?

Lu Shi said: "That won't work, Mr. Dale, you still have to read the contract."

Several people took their seats one after another.

Margarita took out the contract and put it on the table.

Dell didn't even look at the terms in front of it, and turned directly to the back, then showed a shocked expression.

"This... so much?"

He looked at it carefully again and found that it was really a four-digit number.

Unable to understand!

Lu Shi smiled,

"This is a ten-year contract, and thousands of pounds is a very reasonable offer. Of course, Mr. Carlo and Princess Margarita think so too."

Dale: "..."

Isn't this a contract of sale?

None of the triangular trade in the British Empire was so profitable.

He turned to the front and began to read the terms carefully.

The amazing thing is that the contract is very normal and there is no intention to take advantage of Phyllis.

Dale was speechless.

"Why do I feel like this is charity..."

Lu Shi said: "Mutual success, there is no such thing as charity."

Dale thought for a while, looked at Lu Shi again, then turned to the last page, signed Phyllis's name, and left the words "Signed by Dwight Dale".

That's it for the contract.

Dale stood forward and held Lu Shi's hand tightly.

"Professor Lu, I leave this girl Phyllis to you."

Lu Shi was confused,

"ah?"

He felt that what the other party said was strange.

Margarita on the side said: "Yes, leave it to our company, no problem."

Dale immediately saluted,

"Of course, Your Highness Princess."

Instantly, the atmosphere in the room became extremely relaxed.

Smiling and genial.

Carlo touched his arm, measured his body temperature, and his eyes stayed on the closed window for a moment, looking incomprehensible, his eyes clear and stupid.

He scratched his head,

"Professor Lu, will the advertisements start running tomorrow?"

Lu Shi said "hmm\

,""I'll go talk now."

…

Five days later,

October 3, 1901, early morning.

Breya Road.

Lu Shi was sleeping in a daze when he suddenly felt a tightness in his chest, as if he was being pressed by something.

He muttered,

"My generation~"

My generation: "Meow~"

Then it jumped again.

Lu Shi woke up from the torment, picked up the little guy, put it back on the ground, and said, "Do you know that you are much fatter than before?"

In the past, he could easily handle being stepped on.

Now I feel like I am being overwhelmed by Mount Tai.

Lu Shi got up.

Natsume Soseki has also woken up and is sitting there chewing sausages.

He said vaguely: "Mr. Carlo sent it."

Lu Shi picked up the newspaper casually,

On the advertising page, a huge single page of canned cats comes to you.

In the lower left corner of the painting, I stuck out my big head and looked around curiously, as if I wanted to break the fourth wall and communicate with the readers in front of the newspaper.

In the back, Phyllis was holding a pile of canned cats, shaking and looking like they were about to topple over.

The ads are very dynamic.

The big advertising slogan is in cursive script:

"Let your cat have a delicious time!"

I have to admit that Picasso is indeed a genius.

He has never studied advertising design systematically, but he knows how to compose a picture, highlight the theme, put the key information in the visual center, while maintaining the overall coordination and balance, and use reasonable fonts to attract the audience. attention.

This week, "Mirror" completely showed its fangs.

It goes all out to tell the world that soft advertising works, and hard advertising also works.

Sales of canned cats quadrupled.

And "Roman Holiday", which had been dormant for some time, has also resumed performances.

As a result, the tickets were sold out as soon as they were sold.

The ticket dealers raised prices from the ground up, and even raised the prices of all tickets by 50% to sell them to the public.

But even so, it's still hard to get a vote.

As Lu Shi said,

Phyllis and Carlo Food make each other successful.

Natsume Soseki asked curiously: "I heard that Mr. Picasso wants to give you a painting? What is it called..."

At this time, there was a knock on the door outside.

"Professor Lu?"

It was Picasso's voice that said Cao Cao Cao Cao has arrived.

Lu Shi walked over and opened the door.

Picasso carefully carried a picture frame covered with a protective cover and slowly entered the door without daring to show any signs of neglect.

Lu Shi stepped forward to lend a hand.

"Put it there."

On the wall of the room away from the window, there was something covered by a piece of white cloth and placed diagonally against the wall. It seemed to be a picture frame.

Picasso was a little confused.

"That...that can't be "Water Lilies", right?"

Lu Shi replied: "Yes."

Picasso:"……"

I was speechless for a moment and didn't know what to say.

Lu Shi explained: "Don't worry, it is protected by the frame and glass, as well as paper wrapping and sponge padding. It is very well protected. Since I came back from France, the "Water Lilies" has not been opened and has been kept there. Over there."

This is even more outrageous...

That's "Water Lilies"!

What collector doesn't treat it like a treasure, keep it in a cabinet, and admire it from time to time?

Lu Shi was better off and sealed it directly.

Picasso thought to himself that he wanted to see Mr. Monet's recent works during this trip, but he didn't see anything.

He said: "Then it seems that the painting "Girls in Cooperation" will also be sealed."

Lu Shi said: "Of course. You have to protect it well."

Picasso was speechless.

Natsume Soseki on the side spoke,

"I heard it was Lu Qi's name. Was it originally called "Girls in Cooperation"? Let me take a look. I was really waiting for him to seal it up, but I can't see it~"

Some people appreciate the work, and Picasso certainly has no objection.

He pulled off his coat,

"please."

Natsume Soseki looked at the painting and said,

"It's Lu's style, that's right. "Girls in Cooperation" is similar to "Yes! Prime Minister"."

Lu Shi was puzzled.

"How did you say this?"

When he asked, Natsume Soseki was a little confused.

"Ah? Isn't it an irony like "Yes! Prime Minister"?"

As he said that, he looked at the painting again,

"These are obviously two women quarreling! Does it have anything to do with cooperation?"

The room fell into silence,

"..."

"..."

"..."

The atmosphere is very strange.

After a few seconds, an extremely suppressed laughter suddenly filled the air.

Lu Shi and Picasso both turned their heads, trying hard to keep a straight face, and holding their breath bit by bit with their jaws to prevent themselves from laughing.

Natsume Soseki:? ? ?

"What? Am I right?"

Picasso quickly said: "Yes, yes! What's wrong?! Mr. Natsume can understand the hidden emotions conveyed in this painting. I almost cried with excitement."

Natsume Soseki was a little confused.

"Then why are you laughing?"

Picasso thought "Uh..." for a while and thought it was better not to talk about Margarita and Phyllis.

"I remember happy things."

Then, he shook his head again,

"I'm not laughing."

Natsume Soseki was dissatisfied;

"You were clearly laughing at me, and you never stopped."

Lu Shi always felt that the conversation between the two had a sense of déjà vu, and quickly interrupted: "Anyway, thank you Mr. Picasso for the work. I will keep it well. Don't worry, this "Girl in Cooperation" is the pioneering work of Cubism. , will definitely be famous all over the world.”

Picasso said: "Professor Lu, paintings also need to be advertised."

Lu Shi was stunned for a moment.

Yes, paintings also need marketing.

Whether it is Van Gogh or Picasso, their works can sell for eye-popping high prices. In addition to their own artistry, they also have a great relationship with marketing.

"Proverbs of a Female History" and "Water Lilies" don't matter, because they are already famous paintings.

And what about "Girls in Cooperation"?

If it falls into my own hands, will the pearl become dusty?

Lu Shi thought for a while,

"I have been treating these paintings as a protector, which seems wrong. I should think of myself as a collector."

With this sentence, Picasso no longer worries.

He stood up with a smile,

"That's very good. Professor Lu, if there's nothing else, I'll just... Ah, by the way, Sir Marco asked me to bring you an excerpt of the paper and a report."

Marty Marko is the Principal of Goldsmiths College,

Lu Shi was surprised and took a paper.

——

Recently, an advertisement in a comic confirmed my hypothesis,

People have subconscious minds.

There are unrealized parts hidden in human psychological structure, including human instincts, impulses, desires, etc.

The subconscious mind has a great influence on human behavior, but it is often ignored.

The whole process cannot be explained by superficial so-called "advertising psychology" and "advertising theory". It must be analyzed with more in-depth theory.

And we all know that dreams are subconscious reactions...

——

Author of the paper:

Sigmund Freud.

Lu Shi:? ? ?

"Am I being rubbed?"

The most terrible thing is that this kind of rubbing is still the kind of "just rub, don't go in".

In the paper, the soft advertisement for canned cats in the Mirror was not explicitly mentioned, but it was used as an argument all the time.

"hiss……"

Lu Shi couldn't help but feel depressed,

Are even university scholars so bottomless?

The academic battle is still unclear.

He asked the other party again: "Where is that report?"

Picasso handed over another article, which was on the ninth page of The Scotsman. It talked about a speech delivered by an American scholar during a visit to the University of Edinburgh.

——

Recently, an advertisement in a comic confirmed my hypothesis,

…

——

Even the beginning is the same as Freud's.

Speech subject:

——

Psychology is not a master's degree, it should focus on the application level.

And that advertisement is the best application, involving almost all research topics in psychology: attention, association, understanding, memory, emotion, motivation, personality...

What does this have to do with dreams?

——

The scholar's name is Harold Gale, author of the book "The Psychology of Advertising."

The book emphasizes that the content of product advertisements should be easy for consumers to understand, and psychological principles should be appropriately used to attract consumers' attention and interest.

It is a model of applied psychology.

Cooper didn't tell Lu Shi about this matter, probably because he thought it was too minor and didn't even need to be mentioned.

Lu Shi muttered: "Another irresponsible fool... OK, OK! Is this how you play? They... um... wait a minute, are there some conflicts between their theories?"

Picasso nodded,

"Yes. Sir Marco said that one values ​​analysis and the other values ​​application."

Lu Shi's eyelids twitched.

"Will they start doing it?"

Picasso shook his head,

"I don't know. I'm just conveying Sir Marco's exact words."

Lu Shi was speechless,

Now that I am famous, I don’t need to rub against others, but I am being rubbished by others.

What's terrible is that these two people have conflicting views.

The funny thing is, they still cite the same argument.

Lu Shi was now worried that when Freud and Gale were using traffic, they would not be able to get enough of each other online, and they would have to arrange fights offline, involving himself as a non-participant.

Vaguely, he had a bad premonition,

"It's so troublesome!"