British writer

Chapter 199 Sometimes you have to look for your own reasons

A thousand pounds! ?

Still the lowest price! ?

Almost everyone thought Lu Shi was crazy.

Only Phillip thought that the price might be appropriate, because he had just witnessed Lu Shi's magic,

That pocket watch was so worth the gift.

Lu Shi looked around,

"Everyone, you seem to have questions."

Everyone looked at each other,

But no one said anything.

Lu Shi spread his hands,

"Actually, apart from the Patek Philippe example just now, you have already seen the "Mirror"... No, I should say, it's me. You have already seen my ability to advertise. Remember the latest article in the "Manchester Guardian" Successful advertising?”

Hearing this, even Scott was a little stunned.

Cooper on the side asked curiously: "The Manchester Guardian. The Guardian's most successful advertisement is Asprey? Or Henry Poole?"

Scott shook his head,

"You remember wrongly. Asprey has established a long-term and stable relationship with the royal family. It is known as the 'Queen's Gift Shop'. Why is there any need for us to advertise to others? I think the most successful one may be Burberry, but that one It happened three years ago and has nothing to do with Lu."

Cooper spread his hands,

"You, the founder, don't even know that, so what else can I say~"

Scott looked depressed,

"Yeah, I don't know either."

Apart from the two of them, the others were also talking.

Lu Shi smiled,

"Everyone, the advertisement I'm talking about is not in the advertising space."

Everyone was silent.

Suddenly, someone chuckled and said, "Professor Lu, if it's not in the advertising space, it should be in the book review section, right?"

Everyone looked around and found that it was Sachi who was speaking.

He was staring at Lu Shi at this time.

Lu Shi nodded,

"Yes."

After receiving an affirmative answer, everyone suddenly realized that they all remembered the "world-breaking" book review edition.

——

THE SCOTSMAN

SOLD

20,000 COPIES!

The Scotsman

sold

Twenty thousand copies!

——

It's a book review, right?

But it was also an advertisement for The Scotsman and No Survivor.

At the same time, it also successfully promoted Lu as a writer, allowing the unknown Lu to directly compete with Conan Doyle.

Lu Shi said: "So, don't worry, everyone, the Mirror does not just sell advertising space, but also sells a complete set of advertising solutions. You can ask Editor-in-Chief Cooper, if he is asked to pay a thousand pounds, will he willing."

Cooper, of course, gave Lu Shi face and said, "I'm willing to pay even ten thousand pounds!"

This is not a false courtesy,

"The Scotsman" was able to establish itself in the London newspaper industry, and it was Lu Shi who made the greatest contribution.

Cooper spread his hands,

"Of course, I couldn't afford that much money at the time."

These words brought good-natured laughter from everyone.

Lu Shi waited for them to finish laughing and said, "Everyone, I know that one thousand pounds is not a small amount, so I will give you time to think about it fully."

He pointed to the door,

"Of course, if you think the price is too high, the door is there."

All the business owners present seemed to be waking up from a dream.

This business exchange meeting turned out to be an auction.

Lu Shi priced a ticket at fifty pounds in order to raise the threshold of the auction so that the attendees would be wealthy business tycoons or desperate gamblers who dared to take a chance.

After all, how can someone who is stingy with fifty pounds be willing to pay a thousand pounds for advertising?

Everyone began to whisper, each with his or her own thoughts.

Lu Shi opened his arms,

"Now, everyone, please have a drink. After this dinner, let's discuss cooperation!"

It's said to be a discussion, but it's actually a bidding process.

Everyone present knew this.

Lu Shi picked up a glass of red wine,

"please!"

He took a sip and then got off the stage.

Phillip immediately came forward,

"Professor Lu, thank you so much today! If not..."

Lu Shi smiled and waved his hand, interrupting the other party to express his gratitude, and then said: "Mr. Philip, don't you just take a stroll? Let's get in touch with the businessmen, maybe we can negotiate a good cooperation."

Of course Philip had this intention;

But compared to others, Lu Shi obviously cared more about him.

He said: "No, no, I still want to talk more with Professor Lu. As you know, Patek Philippe has now transformed into a joint-stock company. We can't just focus on watchmaking technology, we also have to consider many operational issues."

The implication is that he wanted to learn from Lu Shi and learn more.

It didn't matter to Lu Shi,

"I don't mean to help you, I just need an example, and Patek Philippe is suitable."

Philip said: "That is our honor."

He toasted Lu Shi and continued, "I didn't expect this to be an auction..."

Lu Shi thought for a while,

"I think it might be more appropriate to call it a tender meeting."

The history of tendering and bidding can be traced back to the early 19th century, when public procurement tendering began to appear in some European countries.

Philip laughed,

"Then I think your tender is a bit unqualified. Firstly, there is no tender notice, and secondly, there is no qualification review, and there is not even a tender document. How can this be considered a tender?"

Lu Shi also laughed,

“Just because it’s not there now doesn’t mean it won’t be there in the future.”

He took a small piece of macaron, stuffed it into his mouth, and chewed it carefully.

Phillip asked: "Professor Lu, why do you want to talk about advertising after the dinner?"

Lu Shi spread his hands,

"You just said today was an auction~"

He pointed to the business owners around him,

"If you want to buy something, you have to set a psychological price, right? Take your Patek Philippe as an example, you can't just say it, right?"

Phillip shook his head repeatedly.

"Of course not."

Lu Shi said: "Then the partners need to discuss and set the price together. This dinner time is for them to do this. What's more, the auction also requires strategy, and the business leaders must be given the opportunity to spy on each other."

Phillip glanced at Lu Shi,

"I'm afraid there's more than one reason?"

Just now, Lu Shi said that the auction will be temporary, and in the future it will be in the form of investment and bidding.

At that time, do you still need to negotiate the price?

Lu Shi's lips curled up,

“I met a wealthy businessman named Andrew Carnegie in the United States, and he told me that he was determined to devote the rest of his life to philanthropy.”

Phillip was surprised and didn't understand what the other party meant.

The thinking span is too big!

Lu Shi also knew that the other party did not understand, and continued: "Mr. Carnegie ran a charitable technical school and prepared to upgrade it to a comprehensive university. However, due to the weak teaching staff, he could never find a humanities and social sciences professor who was willing to teach. . So he found me and asked me to help persuade Columbia and Harvard to provide part-time lecturers. To this end, he was even willing to name the school of humanities and social sciences that the school will establish in the future after me. This philanthropic spirit deeply moved me Got me."

Phillip's eyes suddenly widened,

"Is it...well...this is wrong..."

Lu Shi asked, "What's wrong?"

Philip frowned;

"I originally thought that you wanted to donate the money from selling the advertising space as charity, but I didn't think it was possible."

Lu Shi nodded,

"Of course that's impossible. The Mirror makes money by relying on advertising space!"

Phillip was stunned for a long time, then suddenly laughed,

"Professor Lu, you are really... hahaha... you are so unique! It is really rare to admit that you want to make money so frankly. Now, tell me, what is the purpose of charity you just mentioned? "

Lu Shi replied: "I am going to donate the ticket money for this business exchange meeting."

Philip:! ! !

Now we can see who is the real business wizard.

"Is this an advertisement for the Mirror?"

Lu Shi nodded,

"Yes, and it's still Ruuanguang."

He looked around and looked at the business owners who were communicating in low voices, and said: "And, I believe, they are very willing to pay this money. Because this is also advertising for them."

Philip lowered his head and thought,

He felt it was more than that.

This business exchange meeting held by Lu Shi brought together so many big figures in the business world. It would be an exaggeration to call it a summit.

By attending this conference, it doesn’t matter even if you can’t get a spot in the Mirror.

It advertises companies in the name of charity, and at the same time, each company can exchange information and socialize across fields, which is definitely worth the price.

The essence of business is information gap!

Wasn't this the purpose of Philip's fifty pounds?

He even thinks that these tickets will be auctioned in the future.

Because fifty pounds is too little!

As for those small businesses that cannot afford this money...

All I can say is, sorry.

How much does a ticket cost?

It is difficult to do charity. Capitalists sometimes have to look for their own reasons. After so many years, profits have not increased. Are they serious about making money?

Phillip asked in a low voice: "Professor Lu, how often does the Mirror plan to hold this business exchange meeting?"

Lu Shi replied: "One year... no, let's go half a year. There is an exchange meeting every six months. The rest of the time, the sale of advertising space in the Mirror will become a formal bidding process."

Economics, politics...

The changes in the 20th century were too rapid;

The frequency of once a year is obviously too low.

"Half a year..."

Phillip murmured to himself, seeming to be calculating something in his mind.

Lu Shidongruo watched the fire and waved his hands,

"Mr. Philip, are you prepared to let Patek Philippe pass through the hands of merchants?"

Philip was shocked;

Then, he smiled bitterly,

"Professor Lu, you really can see everything."

Lu Shi said: "You want to provide watches for people attending the next business exchange meeting, of course I can see that. But as far as I know, the polishing of mechanical watch movements requires careful craftsmanship, and it takes half a year to provide With hundreds of watches, quality control problems will inevitably occur, which will damage Patek Philippe's reputation. And..."

Philip sighed,

"I see."

Providing watches to merchants will increase the copper smell of the brand and reduce the tone.

Philip also wants to make his products the favorite of nobles, royal families, and political dignitaries like Breguet.

Get rid of those people, and the businessmen will chase them.

But the problem now is...

"We want to survive."

Philip was helpless.

Lu Shi did not expect that the luxury watches that everyone in later generations would pursue would be so miserable at the beginning of the 20th century.

He thought for a while and said: "Did you know that the Nobel Prize will be awarded next year? There are only a few winners. In terms of time, it is enough for you to work slowly and carefully..."

Before he finished speaking, he was suddenly hit.

It's Cooper.

This guy seemed to be hiding from someone, looking around with a sly look on his face.

Lu Shi showed a surprised expression,

"What's wrong?"

Cooper said helplessly: "I invited my friend to support the scene. As a result, he complained to me just now, saying that the advertisement in "Mirror" was too expensive, and the fifty-pound ticket was wasted... Well... here he is. , you help me block it."

After saying that, he ran away in a hurry.

I saw an extremely strong white man walking over and looking around.

Probably because he didn't see Cooper, he muttered dissatisfiedly: "This cunning Charles."

His shoulders are broad, his chest is thick, and his arm muscles are tight and strong. You can even see the thick bulging knuckles and calluses on his palms.

Lu Shi said, "Sir, it's not good to talk about people behind their backs."

The white man was visibly surprised;

"Hello... uh... Professor Lu, hello."

Lu Shi saw the other party's confusion and explained: "Although I am Chinese, I am very familiar with Editor-in-Chief Cooper, so I can understand the Scottish accent."

The white man stretched out his right hand,

"Percy Carrow, the sausage seller."

Carlo Foods is a well-known meat production and processing supplier, mainly pork, followed by beef.

Lu Shi covered his hands with him.

"Hello."

Carlo couldn't help but sigh and said: "To be honest, I admire your ability. However, I really can't think of how you would advertise my sausages. Are you just relying on words?"

Philip frowned;

I thought to myself, no wonder Londoners call Scots country bumpkins, it’s really too rough to speak.

Lu Shi didn't feel dissatisfied with this.

He thought for a while and asked the other party: "Mr. Carlo, when I was in the United States, I saw a very new thing that you might be interested in."

Carlo asked curiously: "Can you tell me about it?"

Lu Shi said: "As far as I know, the meat yield rate of cattle is only 55%. In order to cope with this low rate, Americans seal the offal of cattle into tin boxes and put them on the shelves."

Carlo showed a disgusted expression,

"Professor Lu, even though I'm a butcher, I can't accept this kind of thing. You're from China...well...in short, the British don't eat offal, and the preservation of this kind of thing is also very problematic, right? ?”

Lu Shi said: "It's not for people to eat, it's for cats to eat."

Carlo looked shocked,

"ah?"

Lu Shi was actually talking about canned cats.

The development history of canned cats can be traced back to the late 19th century. Americans began to make canned cat food, but the purpose was not to solve the cat's dietary problem, but to process the leftovers of meat animals.

Carlo fell into deep thought;

Suddenly, he said: "Professor Lu just mentioned Ruanguang, and the most popular one now is "I Am Cat"...well..."

He obviously thought of something,

Although he may look like a rough person, there is something subtle in his roughness.

Lu Shi showed a "cowardly" expression and looked at his pocket watch.

"It's almost time."

He stood back on the podium.

As a result, before he could speak, someone below shouted loudly: "It's finally begun! Professor Lu, you don't need to say anything more. We Bardes fully believe in you. Bardes offers 1,000 pounds!"

Get to the point directly.

Lu Shi was actually happy to see the current no-nonsense atmosphere.

Business should be authentic.

He said: "Thank you Mr. Bardes. I like your silverware very much."

As soon as he finished speaking, someone immediately made a bid: "Barber, 1,200 pounds."

This is a clothing brand.

Lu Shigang was about to speak to express his gratitude, but he didn't expect that others would not give him the chance at all.

Prices are soaring,

"1,500 pounds!"

"1,650 pounds!"

"Two thousand pounds!"

…

After breaking through the two thousand mark, the venue fell into silence.

Suddenly, someone said: "3126 pounds, 7 shillings and 5 pence."

This mixed number attracted everyone's attention.

The man said seriously: "This is the entire balance recorded in our Floris account. Dear friends, I hope you can give me some face. I don't want to sell the house."

His intention was obviously to win, in order to scare off his opponents.

However, saying it in this weak way is much less aggressive.

The others showed admiration,

"Leave it to him."

"3,000 pounds for an advertisement is indeed too expensive. Although I trust Professor Lu and the Mirror, I still want to observe it first."

"It makes sense, we can take it slow."

…

Everyone fell silent.

Philip looked at Carlo,

I saw veins popping up on Carlo's arms, and his face turned purple.

Apparently, he didn't have enough funds.

For enterprises, money is money when it is moved.

Especially in live animal breeding and meat processing, cash flow changes are based on the time when the livestock is slaughtered, and thousands or tens of thousands of pounds are not always lying on the account.

Philip sighed,

Lu Shi has already explained the way to make money, but if you don't use the opportunity, what can you do?

All I can say is, it’s the same old saying:

Capitalists sometimes have to look for their own reasons. After so many years, profits have not increased. Are they serious about making money?

Just when everyone thought that the advertising space in "Mirror" would go to Floris, Carlo suddenly raised his hand.

Lu Shi was surprised,

"Mr. Carlo?"

Carlo stared at Lu Shi closely and said, "What I offer is not a specific amount, but 35% of Carlo Food's profits for the next five years."

"hiss……"

Almost everyone present took a breath.

crazy!

That's the word that comes to their mind.