Blooming America

Chapter 663: AT&T and Motorola’s Iridium Project...

Some controversies are good, but some controversies, Catherine is determined not to let them appear.

In many cases, controversy represents shaking, and shaking also means that some unpredictable things are about to appear, and this is something that Catherine cannot tolerate.

The other party didn't seem to expect Catherine to use such fierce means at the beginning, so after the other party tried twice, there was no sound. This made Catherine who was ready, somewhat lacking in interest.

To be honest, there are too few enemies who dared to confront oneself head-on. This is also a kind of loneliness... There will be nothing for the whole of March.

But on March 31, things were different.

First of all, it is a big trial concerning Vietnam.

11 Massacre in My Lai Village, Vietnam.

It was the massacre carried out on March 16, 1968 by the US Tiger Forces in My Lai Village, Quang Nam Province, Vietnam due to suspected villagers covering the Viet Cong’s escape during the Vietnam War. Men, women, old and children were shot and killed, women were also "raped" by rounds and their bodies were mutilated.

The next day the official newspaper of the U.S. Department of War, the Stars and Stripes

The headline news published: "The U.S. forces surrounded the red'color' elements and killed 128 people."

The massacre was covered up for more than a year, until several American soldiers wrote letters reflecting the atrocities of their troops and finally mentioned this brutal massacre in Mile Village. This massacre case can be regarded as a watershed in the Vietnam War. It pushed the anti-war sentiment in the United States to a high tide. The U.S. government also gradually reduced the Vietnamese army since 1969 when the truth was revealed. Quantity.

As for the number of victims, the actual number of deaths of Vietnamese civilians in Mei Lai Village varies according to different sources.

The official report of the US government stated that a total of 168 people were killed, 20% of whom were Vietnamese civilians. Vietnam’s official report stated that of the 900 civilians living in the village, 568 were killed. A message in the "New York Times" stated that the two governments privately agreed that the number of deaths was between 400 and 500.

To be honest, Catherine didn’t think there was a wish in this. When the U.S. military attacked Vietnam, Vietnamese men, women, children, and children participated in guerrilla warfare. The U.S. military would inevitably go crazy in such a quagmire, but it couldn’t be right. Ordinary people do it... This is really uncomfortable.

You know, the scar on Kane's face was caused by a Vietnamese woman.

But although this matter is big news for Americans, for Catherine, this news is not very important.

In fact, Catherine at this time was completely attracted by another news.

It was also March 31. At this time, at&t and Motorola stood together. They jointly issued a joint statement and at the same time threw out a "Project by Star".

"Iridium runs through the north and south poles in an orbit of 780 kilometers. In addition to 11 satellites in each orbit, 1 to 2 more satellites are deployed as backup. These satellites can cover the whole world, and users can directly connect to the satellites with their handheld phones. For communication, you can make calls within a meeting range without a parabolic antenna with a diameter of several meters. This new communication plan has natural advantages compared with the existing base station-type transmission services. The simplest point is , That is, people can make calls anytime, anywhere."

In the live broadcast of the news conference of Angel News Channel, the other party made such an ambitious introduction.

"Project According to the Star... even the name hasn't changed..."

After Catherine heard the plan, the corners of her mouth twitched.

Catherine already knew the reason why at&t and Motorola were so quiet before.

Obviously, this group of people has already ventilated behind!

This trick is not ruthless.

If the Iridium plan is really successful, the consequences will be terrifying-Catherine's billions of funds will all be wiped out.

At&t didn't move Catherine, not because of the consortium's signal, but because they were already secretive.

One by one but, is that possible?

At least Catherine didn't think the other party could succeed.

"We will cooperate with 32 companies around the world, and we will jointly invest more than US$500 million to establish an ESTAR company, which will become the operating company of our ESTAR program..."

One by one, this is no different from history.

With this question alone, Catherine felt relieved about the other party's plan.

Yixing’s management decision-making structure makes it impossible to carry out effective management at all.

Historically, members of Yixing’s board of directors spoke multiple languages. Each meeting was like attending a small United Nations meeting. Everyone had to wear earplugs and listen to simultaneous translations in 5 languages.

And now, they are doing the same. The wealthy at&t obviously doesn't want to take risks, and Motorola does the same, but their approach has caused obstacles to the Yixing plan.

"But the historical at&t seems to have rejected this plan, right?"

Catherine is a little bit "confused", at&t in history doesn't seem to be optimistic about this plan, right?

Catherine remembers what seemed to be an engineer from Bell Labs when he watched Motorola's Yixing demonstration when he was stunned by a slide. He recalled that users must first place themselves in a place where there are no obstacles between the phone antenna and the satellite before they can use the phone smoothly.

"Now you tell me how can I sell this kind of stuff" His company finally refused to invest in the Yixing Project.

"Li fascinated."

Catherine thought of such a word.

But after thinking about it, Catherine changed another word: "Exasperated and angry."

She shook her head, seeming to think that the word was wrong.

From the perspective of scientific and technological innovation, the development of high-tech industries often encounters a realm where the technology has been prestigious, but the market has not yet existed or developed.

The operating risks and market risks that high-tech companies have to bear are very large.

If we ignore the factors of failure in history, and then combine these successful technologies, then the level of technology in this world must advance for at least 20 years!

But because of the existence of various failures, it is impossible for the level of science and technology in history to develop so fast.

The Iridium project is a typical failure.

The reason why Katherine is able to develop so rapidly is because Katherine's products have sufficient predictability.

In the last ten reasons for the failure of high-tech companies, Catherine can be said to be untouched.

The first factor that affects the failure of high-tech companies is often due to insufficient technological level: insufficient ability to fully apply new technology to the design and manufacturing of new products, but Catherine is different. Catherine’s theoretical knowledge , Which are not possessed by people nowadays.

Secondly, high-tech products are easy to fail because of weak substitution: the added value of new products is not strong, and the original products have good functions, and customers are unwilling to change their buying habits, which slows market penetration and consequently makes products The cost of switching is soaring.

The Yixing Project failed because of this, and when Catherine entered the market, she was the pioneer of the market, so this problem did not exist.

Then the reason for the failure is the drift of specifications: at the beginning of the development of new technology products, the technology is not yet mature, the market standard has not yet been established, and the product specifications are different from each other. Customers often have incompatibility problems when using them. So, Catherine is entering the market. At the time, the first thing is to formulate rules. There is no rule without rules. The old Chinese saying is very practical.

To say that Catherine’s products may be related to failure, it is the so-called "technological jump frog". The so-called technological jump frog is that the new product uses too advanced technology, so that customers are unfamiliar and resist. And related peripheral industries cannot be supported due to the immature technology. It is obviously inappropriate to say that Catherine is going step by step, because Catherine is always running. But Catherine does have an advantage, because Catherine is still making movies. In her films, she shows all these technological products, and then gradually opens the way of civilian routes through the route of commercial words, plus her own bundles. Many third parties, such a problem, was also solved by Catherine. For Yixing, this was also a huge problem that needed to be solved, but they just couldn't manage it themselves.

The fifth problem that high-tech companies are likely to encounter is insufficient credibility, which has nothing to do with Catherine, because Catherine’s most important thing in development is image. For now, Apple is already a complete brand. Up.

The sixth problem that was summed up is that the lead period of introducing the market is too long: in the high-tech industry, the research and development time often exceeds the length of the scheduled plan, so how to obtain stable resources and the commitment of the company's senior management during this period is The key to the survival of the plan. Catherine has enough "technological tree icons", so this problem is also not related to Catherine.

In addition, different quality standards are often the reason for failure. Since innovative products do not have specific evaluation standards, it is difficult for customers to judge whether they are good or bad, and they strive to avoid risks, so they naturally dare not try rashly. But history has changed. Catherine's first step for each new product is to set the rules. This situation is naturally impossible.

The improper use of technology by customers can sometimes lead to product failure. Due to the lack of professional knowledge by customers, they improperly select, install and use technology products, which in turn affects the evaluation of products and their willingness to buy here. . But each of Catherine's products has detailed instructions, and even every salesperson has to go through corresponding use training, this problem is impossible.

The ninth article summed up is that high-tech products lack infrastructure, science and technology are too advanced, and the surrounding environment does not have infrastructure for functioning. Catherine has a deep understanding of this, because the optical fiber network alone consumed Catherine's large amount of funds. The current construction of mobile phone base stations has also made Catherine almost on the street... And the last reason for the failure that was summed up was that It is the cost and time overruns. Due to the four-page preparation mentioned above, the money and time spent in the plan exceeds the predetermined limit. If new products do not have the support of high-level executives, they often face a fate of turmoil. For Fang Zhizhou Group, Catherine's Yiyantang, ~www.wuxiaspot.com~, there is no problem at all.

Catherine would not make such a mistake, it does not mean that other people would not make mistakes.

The Yixing plan is a typical example of stepping on thunder step by step, and finally self-destructing.

This plan may seem great, but it is ridiculous, and Catherine's mood has also improved a lot.

"The dog jumped the wall in a hurry."

Catherine summed up the reason.

...

Three shifts are completed.

By the way, thank the book friends who live in the memories and other book friends for their support, roar! We will work hard to update!

After reading the summary of high-tech failures, I suddenly found that I was too prescient. Katherine actually considered every problem, and it was a perfect solution...

Well, a little bit narcissistic...

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