Bestow Me a Love Like Wind

"I think that the most important thing in current advertising, whether it is the recent popular'ip phenomenon', whether it is brand benefits, and no matter how many platforms have been put on before, the most important thing is the four words-'fan benefits', the advertising effect can be The maximum reached is the combination of product quality and fan benefits."

In the early stage, it relies on attracting fans-whether it is celebrity fans, book friends, or brand fans of this product, in the later stage, what attracts everyone is the quality of the product itself.

She talked eloquently on it. First of all, she didn’t do any design, or ideation, let alone how to plan, and how to put advertisements in rounds to attract attention. She simply and rudely chose the same celebrity for the two companies. Deeds of endorsements that have different effects are listed. The same celebrities have also put several rounds of advertising warm-ups beforehand.

But the effect is very different-a certain mobile phone brand sold out within five minutes, but a certain shower gel brand was sold out for two days and was too unsalable, so it can only be removed first.

"Why is there such a big difference in the effect? ​​First, the market positioning is not accurate. The small fresh meat star and the users of trendy electronic products overlap, which of course can arouse their interest. But the effect of the shower gel is several worse. Grade. There is another problem of'excessive consumption'. During the same period, this little fresh meat star also endorsed his mobile phone and endorsed shower gel. For fans, he could only accept one of them, and the other would definitely be sacrificed."

Gu Qingqing also cited several other examples, and extended them to the integration of the company, "A successful advertisement, in addition to the original plan, how to meet the spokesperson to make the most attention of fans, how to put it in order to generate the greatest expectations Value, how to create a new topic in rounds of topics, how to use IP, use celebrity fans, and find the market positioning of the product, all need to cooperate. This coordination process is a process of integration, not only It applies to advertising, and it also applies to a company."

"From the choice of ip, to animation production, to filming and television shooting, to making games and games, to the peripheral products of the later period, the mutual influence and mutual influence will be more than a novel, a movie, a single star, or a single The game of making money has a greater impact. And this, in addition to the company's overall planning, more needs to be packaged by a company like Xuyi."

As Gu Qingqing said, she smiled a little embarrassedly: "Sorry, I didn't know that there was this report, so my thoughts were very omission, and the data collection was not comprehensive. If there is anything inappropriate, I welcome your criticism.

When she was speaking, all the people in the audience went from whispering at first to silence afterwards, and even everyone started to think with their heads down. When her voice fell, the room was still silent.

Gu Qingqing's face turned pale. Could it be that what she said just now was too-boring, so everyone has a "nothing to say" face?

When she was feeling a little nervous, she suddenly saw Lengsi City, who had been playing with her fingers with her head down, and suddenly stood up.

When he stood like this, everyone's eyes fell on him. I don't know if he can't listen and turn around and leave, or...

No one expected that Lengscheng looked serious, but he looked at her seriously, and then took the lead in applauding!