Back To 2005

After one morning, the sales of Royal Aodi Milk Powder, originally priced at 300 yuan and discounted at 185 yuan per can, exceeded 1.15 million cans, and the total sales exceeded 200 million, which can be described as a blockbuster.

Of course, this is also the first time that JD Mall’s daily turnover has surpassed TB Mall, becoming the number one online shopping mall in China.

Whether it is JD Mall or Royal Aodi milk powder, it is a win-win situation.

JD Mall spent a lot of money to become famous, and also received a lot of sales commissions. Royal Aodi milk powder has completely made a name for itself with small profits but quick turnover, and has firmly established its status as the No. 1 imported milk powder in one fell swoop.

Mr. Zhou, I have an idea... Do you think it's feasible?

After chatting for a while, Liu Xijian talked about his idea of ​​long-term cooperation with celebrity WeChat guests.

This time, after joint promotion by JD Mall and celebrity WeChat, Liu Xijian has tasted success and wants to continue this cooperation model.

Facts have proved that he was right to change from a single sales model to a high-quality strategy of operating branded products in an all-round way. Their JD Mall and TB Mall have the same unlimited potential.

Especially this time, the Royal Aodi milk powder sales promotion with celebrity micro-customers not only broke the record of the online shopping industry, but also added hundreds of thousands of high-quality customers to JD Mall.

If this cooperation model can continue, it will only be a matter of time before their JD Mall becomes No. 1 in the industry.

These customers who can spend hundreds of dollars on a can of milk powder are the main force in online shopping.

The time is not yet ripe. Celebrity micro-customers can occasionally participate in cooperation activities, but the cooperation will not be tied to a specific online shopping website.

Hearing Liu Xijian's proposal, Zhou Anan shook his head and rejected it.

The Royal Aodi Milk Powder promotion case just happened to happen and cannot be replicated.

Celebrity Weike, which is preparing for its second round of financing, must maintain its simplicity and focus on building user reputation so that it can go abroad.

Looking for profit points from off-network cooperation is not the goal of celebrity micro-customers at this stage.

Cooperating with JD Mall may bring some profits, but it will be a detractor for the user experience.

It can be said that as long as celebrity Weike maintains user growth, even if it loses money every month, more investors will flock to it and its market value will continue to increase.

And once there are negative points, the famous micro-blogger will be at risk of being overtaken by others, which is definitely not worth the gain.

Influencing celebrity micro-bloggers and developing JD Mall is not something Zhou Anan would do.

Celebrity micro-bloggers cannot afford any risks.

Of course, Zhou An'an could not let Mr. Liu's ambitions cool down: Mr. Liu, I think the focus of JD Mall now is still on brand building and warehousing and logistics construction. However, if Mr. Liu wants to expand JD Mall's The influence can completely create a shopping festival on its own.

Shopping holiday?

Liu Xijian, who was originally a little disappointed, couldn't help but show strong interest after hearing the other party's suggestion.

It is no exaggeration to say that JD Mall, which focuses on the construction of mid-to-high-end brands and logistics systems, has surpassed Ali's TB Mall in terms of logistics services and after-sales services.

However, the cheap and high-quality TB Mall faces a wider base of users, so it has always been ahead of the JD Mall.

Liu Xijian's most urgent task is to find ways to increase the influence and popularity of JD Mall to improve his big brand strategy.

Yes, the current disadvantage of JD Mall is that the prices of branded items are on the high side, which makes users who are accustomed to low-price online shopping subconsciously resist. We can definitely create a festival for shopping netizens, provide discounts and promotions, and increase visibility and sales. For example November 11th is a good day, we...

The so-called Singles Shopping Festival hasn't appeared yet, and Zhou Anan doesn't mind letting it appear in advance.

The shopping website that pioneers this kind of shopping festival will definitely gain huge popularity, which is an advantage that subsequent imitators cannot match.

Listening to what you said, I'm embarrassed to start a shopping website.

After listening to the other party's story, Liu Xijian digested it for two minutes, exhaled heavily, and sighed with some joy.

There is no doubt that the promotional plan proposed by the other party is the first of its kind in online shopping, and its effect is absolutely unparalleled.

Online shopping can still be done like this.

Fortunately, the other party did not plan to build a shopping website. Fortunately, the other party became a shareholder of JD Mall. Otherwise, Liu Xijian would not have known whether this industry would have a foothold in the future.

Mr. Liu, you're welcome. I'm just talking the talk. The actual operation depends on professionals like you.

In this regard, Zhou Anan, who is very self-aware, said with a smile.

He has a set of theories in his mind, but implementing them is not an easy task.

Otherwise, there are hundreds of shopping websites competing for users, and TB Mall and JD Mall stand out in the end, taking the lead in Double 11.

Mr. Zhou is too humble.

Seeing that the other party was so humble, Liu Xijian suddenly felt that what he had said in previous interviews with the media was too high-profile.

With the website promotion in mind, Liu Xijian talked about another serious matter: Mr. Zhou, in terms of funds...

As for the additional investment, I will ask Mr. Qin from Huaxia Fengwu Investment to contact you.

In terms of pursuing investment, Zhou Anan will naturally not miss it.

It can be said that the investment in JD Mall is an important project of Huaxia Fengwu Investment Company, and it is absolutely necessary to invest in shares.

When other investment institutions enter the market, only the shares of Liu Xijian’s team will be reduced.

However, President Liu is burning money quite quickly.

You know, after the initial investment of 80 million by Celebrity Group and Miss Yu, both parties have already invested an additional 100 million, and now they are adding another.

Shopping websites are indeed a money-burning thing.

Ah Cheng, I heard that our little one and a guy went to a charity dinner last night. Did you see it?

When her husband opened the door and came in, Wang Jingbi, who happened to be carrying a plate of sliced ​​fruits from the kitchen, asked with a smile on her face.

It's been a year since her daughter graduated and she hasn't been in a relationship yet. As a mother, she sees it and is worried about it, but doesn't know what to say.

To prevent my daughter from being deceived by some irresponsible men whenever she gets anxious.

I saw it.

Taking a small fork and stabbing a piece of watermelon, Li Dongcheng nodded in agreement.

Then why didn't you say anything when you came back last night?

After glaring at the other person, Wang Jingbi asked, Is that man the one Xian'er mentioned?

should be.

What should be? If it is, it is, if it is not, it is not.

Wang Jingbi snatched the small fork from the opponent's hand, and her voice became louder.

Can my daughter's matter be a trivial matter? ? ?

Yes, yes, I have asked Xiao Chen to investigate the specific situation.

Faced with the power of his wife, Li Dongcheng, who is the No. 3 provincial government official, quickly answered seriously.

That's pretty much it. Tell me, what does that man look like?

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