Back to 1990

Kevin accepts all this, but also wants to minimize his loss, after all, he really can't go back to the public. In automobile companies around the world, his position and salary are all a carrot and a pit.

The higher the position, the greater the competition, and you may never find the same position again when you leave the company. Therefore, the bosses will only leave after they have a clear back path.

And he also felt that according to what Zhu Lidong said before, Jiafeng Electronics' international development would not be too bad, and his status would not decline too much. Adding such a bluffing name is enough.

The two separated at the entrance of the restaurant. Lu Feng took a taxi and drove straight to the R&D company. Liucheng had already begun to deal with the company's daily affairs in the office.

Going upstairs, Lu Feng asked a clerk: "Where is Chief Liu?"

"It should be in the office."

Lu Feng walked to the office door and knocked on the door. He pushed the door and saw that he was indeed in the office. He said, "When did you come back?"

"I'll be back at noon." Liu Cheng stood up and said, "President Lu, now the shape design has been determined, and the machine parameters have been calibrated. If the changes are not significant, I think it's better not to move."

"I originally thought about this, but after a brief look on the market, I don't think it will work." Lu Feng sat down and said, "The market is already showing a taste of price war, you said that day. The cost price of this thing is tens of dollars, or even lower. The technology is mature in the hands of others, and the early technical investment has long been paid back. What about us?"

"If we think about it this way, we are indeed very passive!" Liucheng doesn't know much about the market, but still feels that such a sudden stop will hinder the launch of the product. Liu Cheng smelled the strong alcohol on his body and said, "Why don't you take a break first and talk again tomorrow, see if you drink a lot."

"It's just a few bottles of red wine. Drinking with Kevin, it's not easy to coax the old boy. Don't worry, you are very clear-headed, you call Du Guoying over." Lu Feng ordered.

Seeing his insistence, Liu Cheng had to turn around and picked up the phone on the table to call and inform Du Guoying to come over.

In the past few days, Du Guoying has written a total of three sets of marketing plans, and conducted a simple investigation of pager users, markets, sales channels, and competitors. It can be said that he is working day and night, for fear of missing it. This is an important opportunity in life.

Ten minutes later, Du Guoying walked in with three folders and said to Lu Feng: "Good for Mr. Lu."

"Sit down!" Lu Feng greeted, and asked towards Liucheng, "Is the person in charge of the shape design now?"

"Chief Engineer Li is here today."

"Call here!"

After a while, there were seven or eight people in the office, and Lu Feng asked everyone, "If the shape design changes, how long is the mass production expected to be delayed?"

"Originally, energy production will be started next week. It will be March soon." Liucheng thought for a while and said: "From the perspective of plastic film, shaping, and debugging machine parameters, I estimate that it will be delayed by half a month, because the shape design is The first decision was made, and the plastic factory was already busy."

"Blam me, blame me!" Lu Feng took the initiative to resist the responsibility.

In Lu Feng’s memory, the design of the pagers are almost the same. They are all black shells. According to Lu Feng’s memory, Bird used a price war to lower the price of the pager. The first year was quite profitable, but Motorola , Panasonic these brands did not immediately follow the price war.

They absorbed a large wave of profits in a short period of time. After they had money, they began to deploy sales channels. Later, Motorola began to reduce prices to compete for the market.

What Lu Feng sees now is that Bird’s wholesale model is very popular, and may not have any plans to establish sales channels in the short term, and use its price advantage to move on.

They are now very afraid of Jiafeng Electronics. This non-existent company puts them under far greater pressure than Motorola.

If they continue to let prices dive because they are afraid of Jiafeng Electronics’ competition, then Lu Feng is really passive, because Jiafeng Electronics’ acquisition of 400 million yuan from Ruixin Laboratories is a huge pressure on his head.

Relying on TV chips, communication technology, compiling technology, and wireless signal technology to pay back 400 million yuan, it will be difficult to reach the sky within five years.

Therefore, after Lu Feng saw the chaos in the terminal market, the first thing he thought of was that he could not fight a price war. Especially he also knows that Watanabe has already joined Motorola, and he may come here.

The domestic and international business situation is quite complicated, and it is no longer possible to make decisions based on the previous single market.

"I'm not afraid of late for a good meal. It's not bad for this half a month. Let me talk about the market situation first." Lu Feng leaned back and asked Du Guoying, "How is your work these days?"

"Mr. Lu, I have recently conducted a simple survey of the surrounding markets. I have three sets of solutions in my hand. For sales, I still have to rely on the group’s sales channels. I personally think the best solution. The first one is mainly to solve the problem of users. Pain points, highlight product demand, and target young people as the main target group."

"What do young people like most? Of course it's the target. We can rely on this aspect in advertising. The advertising film is mainly based on a couple living on two mountains. Every day it is agreed to stand on the top of the mountain and watch the sunset. , The woman talks to him through a card-type public phone every day."

"Finally, two people standing on two hills at sunset, looking at each other from a distance. First of all, choosing the hill as the background theme is to highlight our signal. Secondly, for couples, one buys a pair. It’s also more helpful for sales."

Du Guoying talked endlessly, mainly on billboards, TV commercials, channel distribution, user groups, and marketing strategies.

I have to say that his first plan was perfect. Even Liu Cheng kept nodding his head, saying that if he was young, he would definitely buy it, and Liu Cheng also put forward the concept of a couple model by the way.

"General!" Lu Feng gave the answer and lit a flue: "Too naive, have you ever understood the income of young people? Even if the price of a pager is set at 1,000 yuan, you think there are a few that can be bought. Start? More than half of our group sales channels are in small cities, urban-rural fringes, and townships."

Lu Feng directly rejected the first plan with a single sentence. Du Guoying's enthusiastic expression was a little bit disappointed. In his opinion, this plan should be the most perfect, because couples are the most prone to impulsive shopping. Some expenses are more concerned with commemorative significance than actual value.

"Then let me talk about the second plan. The positioning is for business needs. Go towards the elite. The advertising scene is a man in a suit standing in a luxurious office building, talking about global business, then the pager rang, I took a look and directly rejected the contract that was being negotiated."

"The main point is that the information is fast and fast, but these points can also be easily achieved by other products. I personally feel that the market audience is a bit small for the positioning of this product."

"Go on to the third one." Lu Feng smoked a cigarette and made no statement.

"The third plan, I think, is out of a demand for product positioning, and more of a kind of vanity. The main advertising scene is that a teenager in a big city returns to the village with a pager. He uses it every day. When communicating with the outside world, the pager is always ticking, because such a novel thing gives people a particularly high-end and cool feeling, and the little flower in the village falls in love with him."

"I didn't think about the third plan very clearly, so the overall positioning is still a bit vague, and it can be optimized." Du Guoying was a little less confident.

"The starting point of the third plan is pretty good." Lu Feng pinched the cigarette butts in the ashtray and said.

"Huh?" Du Guoying was a little dumbfounded.

The people present couldn't believe it. This is obviously the first plan more attractive. They all think that the first plan has a very good positioning of the product, that is, young people don’t have much money, but there are many young people who have money. Will buy, the quantity is large, as long as 1% of the people in it, that is a very considerable sales ~ www.readwn.com~ Seeing that they are all surprised, Lu Feng sighed, let's teach him. , Asked Du Guoying: "What kind of product do you think is the most profitable."

"What kind of product has the most profit?" Du Guoying wondered.

"It must be just-needed, what can be sold, people need it." Liu Cheng replied.

Others nodded one after another. Just-needed goods are what people need the most, and they are the most stable.

"Practical things, the price of that wrench can make a profit of 50%?" Lu Feng looked around at the crowd and said, "The food is also just needed. Take the Jiamei food that I have made, you What do you think its profit rate is now? I tell you, 20%, and this profit will still decrease, why will its profit rate continue to decrease?"

Du Guoying seemed to understand, and said: "Because it is practical and just needed!"

"Yes, if a product wants to pursue a profit margin, it cannot rely on 100% practicality and demand. If it is 100% just needed, its profit margin cannot be high, and if its profit margin soars, it will be the third World War II." Lu Feng leaned on the sofa and said, "So for the positioning of the pager, don’t publicize the practical aspect, because fools know it is practical, don’t tell the user, he already knows, tell him. Something he didn't know, or rather, more than he expected."

Du Guoying's brain turned quickly, digesting what Lu Feng had said, always feeling that he had caught something, but he couldn't tell.

"In fact, the overall market is not only for young people, but for people who are more in demand. In this general direction, it must also be combined with the background of competitors and price wars." Lu Feng said solemnly.

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