Back to 1990

On the way to the meeting room, passing by the elevator, I just met Du Guoying, holding his own documents in his hand, and seeing Lu Feng's expression on his face, hurriedly ran over and said, "Hello, boss. I have everything ready."

Lu Feng took it casually, flipped through it and said, "Go to the meeting room together."

This is a large conference room. Lu Feng casually pulled a stool over and sat down, and said, "Come here with an ashtray."

Du Guoying looked around and wondered where the ashtray was.

"In the locker over there."

The door opened, and Zhu Lidong walked in with two folders. Seeing Du Guoying smiled, he sat down and said nothing. After a while, Liu Cheng walked in and helped Du Guoying find the ashtray, and the three of them finally took their seats.

"Let me talk about Du Guoying's entry." Lu Feng handed the information in his hand to Liu Chengdao: "After the personnel go to work, I will handle it for him. You can communicate more about the situation in this regard."

When Zhu Lidong heard Lu Feng hand Du Guoying to Liucheng, he was taken aback for a moment, and said, "Mr. Lu, isn't he joining the marketing department of the headquarters?"

"The communication company is placed under the research and development company, so that it will not be impossible to do it later. The annual report of the group headquarters is not good, and investors are definitely not happy. Let him join the research and development company first." Lu Feng looked at Du Guoying and said: "Communications This is our main direction this year. The company has already been registered. I am the person in charge and you are in charge of the market!"

"Thank you, boss Lu, I must live up to my expectations." Du Guoying solemnly said.

When Zhu Lidong heard this distribution, he was still a little bit muttered in his heart. He is in charge of the marketing department. Although he is now mainly responsible for home appliances, but logically speaking, the marketing department of the entire group should be under his management, but now the communications company's The marketing department was separated by Lu Feng.

"How is Bird's situation?" Lu Feng asked towards Zhu Lidong.

"The sales situation in the first two months of the New Year was very good." Zhu Lidong returned to his senses and opened the folder and said: "The sales in January broke 50,000 units again. The technical update has led to very good market feedback this time. They are very popular. The production capacity is still being increased. I heard that the assembly line has been set from abroad."

"The situation of Motorola and Panasonic is still the same. There is a stable demand in the market. The big sales of Bird are caused by price cuts. The invisibly expanded market thresholds have led to more people inflow. There is news. Said that Shi Watanabe of the ROHM Group has joined Motorola and is responsible for overseas markets. This is not good news for us."

"Some research institutions have further raised their expectations for the market for home appliances this year. Last year they estimated the sales of color TV sets of 10 million, and the actual sales of color TV sets exceeded 17 million last year. The growth rate is higher than their expected growth rate. Seventy percent, among them, Changhong TV sold more than 7 million units last year. It is still a giant in the home appliance industry. Last year, our Weipu Da was too sluggish, with sales of less than one million units."

"However, this year's single-day sales volume has stabilized at 5,000 units. Although the market is fierce, we are confident that we will reach 3 million units at least this year. Moreover, according to the market share surveys given by major institutions, Changhong Home Appliances has a national market The status cannot be shaken. The main market for southern companies such as Konka and TCL is still the South. Panda TV’s market share has fallen further."

"This report also predicts the market for pagers. They believe that this year will be the first year of the outbreak of pagers. Last year, the sales volume of pagers was 1.73 million, which is expected to double this year. But I think it will double. Too few, they always underestimate the market."

"Bird opens the market with high technology, high stability, low price, and large wholesale. The main publicity is high quality as a breakthrough. Their fatal flaw is after-sales. Because it is a large wholesale, basically there is a problem, and it is difficult to find a manufacturer, but In recent years, more and more stores have repaired pagers."

Gao Zhiwei took a look at the report to the end and concluded: "The market demand is very large. Some organizations even believe that pagers will be the mainstream in the next ten years, because the technical cost of voice calls is too high, and the country is vigorously laying it out. Public telephone halls, pagers combined with public telephones, are the future form of domestic communications."

After listening to his report, Lu Feng lit a cigarette and took a sip: "They sell 50,000 units a month, not because the market can only accept 50,000 units, but because they can only produce 50,000 units. Quantity as soon as possible. Production, while keeping up with production."

Zhu Lidong pondered for a moment and said, "Mr. Lu, our two factories were enough last year, but this year, that’s not necessarily the case. Not only will Wipuda’s sales increase, but there will also be overseas markets. I estimate that our products will be available this year. The production volume is twice that of last year, or more."

Zhu Lidong is right. This year’s Jiafeng Electronics is completely different from last year’s. Last year’s full-scale production of VCD, Wipoda’s output was less than one million units, and other home appliances were also in a mess. After sales this year, the two factories were a bit busy. Not to mention the production of export products.

"President Lu, should we stop building a factory area? Some time ago, Mr. Jiang even called me and said that the leader over there was chatting with him and hoped that we would pass." Liu Cheng said.

"President Jiang? Which President Jiang?" Lu Feng wondered.

"Jiang Wanmeng, isn't it your best brother?" Liu Cheng looked at him speechlessly.

"Oh! Oh oh oh!" Lu Feng reacted and said, "He meant to go to Hefei?"

"Didn't we set up a VCD base over there? We are now completely based in Anhui, radiating the surrounding areas, assembling and logistics transfer stations. People mean that we will move some industrial lines to the past." Liucheng thought. I thought: "Also, people made several calls, but you didn't answer them. I want to ask, when will the VCD dividend be given."

"Dividends?" Lu Feng remembered that the VCD factory still has half of the shares of others, but these shares are dividend shares, and the dominant power is still in the hands of Jiafeng Electronics.

"Dividends will definitely be given to him. I am not not answering his phone calls. It is mainly because you are busy. You will tell them well. No dividends will be distributed this year. The main reason is that funds need to be used for development. He pays dividends of no less than 50 million."

Liucheng was a little helpless. Jiafeng Electronics made a crazy profit with VCD. It's not appropriate for him to write a blank check to others.

"How many points do you want?" Liu Chengwei said, "Now many people say that he was fooled by you at the beginning, and if you give them the technical rights, he doesn't even know that he will be divided into several hundred million."

Lu Feng sighed. The company is really difficult. If it wants to open a new factory, it will be another investment. The current domestic situation is different from the previous few years, and the intensity is definitely not that big.

Unless you are going to some small places, but the small places Lu Feng doesn't want to go.

"Then wait until the end of the financial year to go to work, give him a certain dividend ratio, first give him a sum of money, not more than 20 million, you know?" Lu Feng asked Liucheng; "At present, after our pager is offline, What is the cost price?"

"The price of the light product itself is actually not expensive. Although some raw materials are better than those of the TV set, it does not count as technical input or network access fees. The things are only tens of dollars." Liu Cheng said with a smile: "A bunch of them. What is the value of plastic films? What is valuable is the investment in technology."

"What is the network access fee for manufacturers now?" Lu Feng asked.

"Now the prices of the major paging stations are different. I estimate it is several million, such as 198/199/126/127." Liu Cheng pondered and said: "I talked to them about the pricing a few days ago. , Bird is now in the terminal market, it seems to be two thousand and eight, right?"

"Two thousand nine hundred and nine." Zhu Lidong said.

"If there were no technical barriers, this would be the most profitable thing in the world." Lu Feng exclaimed with a smile.

"Now our biggest investment is how to recover the four billion yuan. Pricing is also a problem. I think, at the same price as Bird, we have more advantages in sales channels." Zhu Lidong thought for a while and said: "I think the same price~www.readwn.com~ we can hit the market more quickly, and the funds are returned a bit faster."

Lu Feng somewhat agreed with what he said, and looked at Du Guoying beside him and asked; "If you have any thoughts, please tell me."

"I don't know if what I said is right, it's all my own thoughts, and can't be compared with the bosses." Du Guoying said more implicitly.

"It's okay, even if you say that today, you are not officially going to work, you just sit and chat casually." Lu Feng leaned on the chair, picked up the cigarette on the table, and one person scattered a cigarette, and said with his legs lifted up: "Yes. There is nothing wrong."

"Then I will talk about my thoughts. Mr. Liu said just now that apart from the technical cost, the physical cost is very cheap, which means there is still room for reduction. And we bought the technology and spent 400 million yuan. This cost is really It’s too big. In the competition of any product, price wars are definitely the first place. Since the physical cost is low and our technology costs are high, I think we will be very passive in the subsequent price wars."

"So the product can no longer become a product alone. If you want to keep the price from being too much invaded by competition in the same industry, you need to give the product other things to conduct a differentiated competition, just like steamed bread and bread."

"I don’t know if I’m right. My idea is that listing will bring an impact and lower the price, but we must stabilize the price, for example, two thousand six. Cheap, cheap, but tell the market that it is the price, those people are cheating you."

"Then give the product some other points, and we need to grasp the characteristics of the audience of the product." Du Guoying pondered for a while and said: "It is the point where they buy this thing."

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