Back to 1990

Lu Feng returned to the prepared temporary dormitory to sleep. Xie Heng ran over and said, "Brother-in-law, sister asked you to call back. She is a little worried about you."

"Are you still asleep at this point?" Lu Feng said and walked towards the office.

When he arrived at the office, he called home. Dad Lu Feng answered the phone first, said a few words, and called Jiang Xiaoyan over.

"When are you coming back? It's not bad for the New Year's Day." Jiang Xiaoyan said: "When you arrange it, come back. Many people want to come and see you. Listen to your dad, what will your classmates have a party this year? Yes, during dinner, a classmate of you came."

"It's okay, you guys will be able to finish the Chinese New Year. I will definitely be able to finish before New Year’s Eve. As for any class reunion, please help me out. Also, if my parents ask your children or something, just ignore them. If you live in If you feel uncomfortable, go back to your house with your mother." Lu Feng ordered.

"How can this work, I'm fine." Jiang Xiaoyan glanced at Lu Feng's parents next to him, and said, "You remember to eat and rest."

"Understood, hung up!" Lu Feng hung up after speaking.

On the other end of the phone, Lu Feng's mother said eagerly: "I'll say a few words, how can there be such a busy time, and there will be no stopping the New Year."

"The phone has been hung up." Jiang Xiaoyan put down the phone and said.

"This kid, everyone in the family is worried, but he is chic." Lu Feng's mother looked at Jiang Xiaoyan and sighed: "There is no personal care there. There are so many people under her hand. Can he just command it?"

"Or I'll take care of it." Jiang Xiaoyan said actively.

"You can go, after all, that's your man, so busy outside, I have to feel sorry for my man..."

"Oh, it's okay, for the New Year, Lu Feng is the boss there, not a coolie, go back to sleep." Lu Feng's father pulled Lu Feng's mother out of the house.

How could Jiang Xiaoyan couldn't tell that people were worried about her son. Her son was wearing a star and wearing a moon and enjoying it at home. Jiang Xiaoyan just felt wronged.

Song Xuemei said something to her, that's her own mother, who will turn to anger, and she will be fine after a while. After all, the mother-in-law is the mother-in-law. Even if she uses her words, she feels very wronged.

Taking a deep breath and wiping away tears, Jiang Xiaoyan put the cloth on the phone and went out to her room.

It was late at night, and in the bedroom, Lu Feng's parents lay there and couldn't sleep, muttering softly in the dimness.

"I have to tell Lu Feng, if it doesn't work, just divorce. It's not a lack of women. There is nothing like a child, which makes people laugh."

"Don't say a few words, and stay in front of Fengfeng. People are now the bosses. I didn't realize that they don't want to stay at home. They have so many people under their control, so you don't need to teach them."

"I just think that if she doesn't do anything a day, Song Xuemei still tells me in the afternoon, saying that her family Xiaoyan is now also a pillar and earns money."

"They started a factory and made money!"

"That's all my son's money. She can't even give birth to a child. What will she do?"

"You can't say these words in front of Fengfeng. If someone has someone else's idea, you can be a kind mother. I am also anxious, but am I anxious and useful?"

"It’s not that I said that last time I went to the bazaar to buy clothes, I met Liu Er’s family and spoke sourly, telling me, no matter how much it earns, it’s not a problem? I’m so angry that I should catch it now. Rotten her mouth."

The two of them muttered, in their hearts, Lu Feng already had the abilities of the heavens. While being proud of his son, he naturally believed that there should be a better woman by his son.

They have never been rich. They have been throwing food in the dirt all their lives. They are imagining how to live with money, but apart from eating and drinking, living in a big house, and buying a small car, they really don't know how to build it.

When money is beyond a person's cognition, he will undergo tremendous changes, and even his personality will change overnight.

It can be said that, except for Lu Feng who is not swollen, everyone around him is swollen!

The next day, at 7 o'clock in the morning, Lu Feng woke up in bed, and went to the cafeteria after a simple wash. Today’s workers still don’t have a holiday. Many people are complaining. The only relief is that Mr. Lu sent a message. Hundred yuan red envelope.

The voices greeted in the cafeteria came one after another, and one hundred yuan was enough to buy a lot of passers-by.

At half past seven, the meeting room was cleaned up. At about eight o'clock, the talents entered the hall one after another. Vice President Ding sat there and yawned. The manager Li next to him asked in a low voice, "Mr Ding, you said this product. Can you really succeed right away?"

"Don't listen to his nonsense, this is silly, that product does not require a few months of process, he did it alone, why do you want so many departments in the company to do?" Vice President Ding said in a bad mood.

"Then we..."

"Tossing, I want to see how he will explain to other shareholders after the tossing." Vice President Ding folded his hands on his chest and narrowed his eyes.

Gao Zhiwei walked in with two folders, sat down, glanced at the scene, and found that everyone was almost there, sitting there motionless.

After Lu Feng finished his meal, he went down to the meeting room under the leadership of a clerk. As soon as he walked in, Gao Zhiwei stood up.

Everyone at the scene looked at each other, and stood up slightly suspiciously.

"Okay!" Lu Feng squeezed his hand and said, "There is no need for messy things, but Mr. Gao still quite abides by the rules."

"Get used to it!" Gao Zhiwei showed a smile. These days with Lu Feng, other times are free. During a meeting, as long as Lu Feng comes in, he must stand up. This is a respect for the boss.

There are no rules and no radius, Lu Feng doesn’t care about these imaginary things, but standing up represents an attitude. Over time, it will automatically transform into a kind of obedience, and only when the obedience is high enough can it be maximized into execution. force.

Lu Feng sat down and said, "For last night's product, I am here to set a tone, and at the same time, I will tell you what went wrong with your product positioning and marketing."

"First of all, 420 grams, fifty cents, is too expensive. Price wars are always the most direct and effective means. If you want to surpass your opponents, my suggestion is to increase the amount without increasing the price. At the same time, you should write this directly on the packaging. When choosing a product, just look at you more and you will succeed."

"Secondly, don't think about getting any high-end things, especially in terms of unit price. Don't have a high purchase threshold. We are making children's food. How much money can children have?"

"You have to understand children. They have very poor self-control. They want to spend a dime or two in their hands. Can you make this money? So the price can't be high, and there can be no more things, such as a delicious food and a child. If he eats it all at once, he will not eat it because he is satisfied in his heart."

"What you have to do is, just eat it comfortably, and no more, so that he will continue to pay for the purchase, but not let him get tired of eating, the simplest is, the fruit tan peel, tear into strips, four or five children each, they It's delicious."

"If you buy ten copies and eat them all at once, do you think they will eat them in the future? This is the simplest psychological problem, which will always leave your users in the middle of contentment and dissatisfaction."

Gao Zhiwei quickly wrote in the notebook. It was the first time he heard Lu Feng say these words. Vice President Ding, who had closed his eyes and calmed down, opened his eyes and looked at Lu Feng with a little surprise.

He suddenly felt that this young man seemed to have something.

"Did you calculate the cost of the product yesterday?" Lu Feng asked Gao Zhiwei.

"Calculated, the cost per 100 grams is about eight cents."

"Just count the noodles, or do you have the packaging and distributors?" Lu Feng asked again.

"It's just the noodles. If you add packaging, transportation, distributors, etc., the cost should be about 1.5 cents. Our cost and these are half and half!" Gao Zhiwei replied.

"Then set the terminal retail price of two cents. The noodles are 90 grams in size. This product is mainly aimed at the market. Therefore, it combines marketing methods and uses instant noodle bags as exchange items to squeeze the surplus value of consumers. And the user viscosity agent~www.readwn.com~Instant noodle bags?" Vice President Ding couldn’t help but said, “The profit of this product is already very low, and marketing must be carried out. It’s hard to write in the bag and come back. A bag?"

"No, in that case, fraud in the market will make the company unbearable. Let me first tell you what is the squeeze of surplus value."

Lu Feng cleared his throat and said: "If you go to buy something, you only want to buy one, but the boss tells you that there are activities now, and you only need to pay another 50% of the price in exchange for the same thing. You think it’s very cost-effective. If you buy it, the last little money in your pocket will be squeezed."

"Just buy two 50% off!" Vice President Ding sneered: "This kind of method is very common!"

"Not only is it a 50% discount, but it can also lock the user out. After eating the instant noodles, you can buy three bags of instant noodles with a bag and 50 cents. In this way, users will continue to take advantage of it, and you will also be attacked The price range of fifty cents."

"Because users have 50 cents, they may not necessarily consider your products at this price. Because of this discount, they will focus on consideration, and you will successfully enter the high-priced market and squeeze the market space of others."

"This product, first, can use a low price to squeeze two cents in the hands of children, quickly plundering the market, and second, use instant noodle bags to increase user viscosity. The more you eat, the tighter the user will be stuck, because you abandon this product. Products have a cost value. Third, they must conquer the opponent's market and grab users frantically!" Lu Feng said solemnly.

Vice President Ding was completely awake, and the whole person sitting there was dumbfounded. He looked at Lu Feng and couldn't believe it. This was a god-level planning and marketing!

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