Back to 1990

A piece of news this morning sparked public opinion in the small home appliance industry. Desheng Electric and Dejin both released a piece of news at the same time. Faced with the chaos in the small electrical appliance industry, the quality level is uneven, which entraps consumers. Hope Establish industry standards.

And these two companies are the trump cards of small home appliances such as radios and tape players!

Changhong and Panda also released the same initiative today, except that the industry standards of the initiative published in the newspapers are different. They hope to use their own technical standards as the threshold because the industry is in continuous development and the threshold is suddenly raised too high. A large number of companies are easily stuck.

It takes time for the industry to correct chaos, and it also takes time for enterprises to accumulate technology.

What’s interesting is that Desheng and Dejin are advocating standards based on their own technology. The goal is to kill other companies, or to classify electrical appliances in the industry. As long as the national certification, once classified, they will not be able to shake them in the market in a short time. Status.

Changhong and Panda are two Jiafeng Electronics who want to get stuck.

For a while, the fire and glory of the small home appliance industry became strong. Everyone realized that this field would be the next battlefield for major manufacturers, especially when Jiafeng Electronics, a shit-stirring stick, came in, it might become a mess. Look like.

The gossip has been flying around, the business department of Jiafeng Electronics is busy, Liucheng's desk is also full of newspapers, and the phone call hasn't stopped all morning.

Lu Feng went downstairs to the company, saw no one to welcome him, and went upstairs alone. The front desk saw Lu Feng coming and hurriedly called Liucheng.

"No, let me go by myself!"

After Lu Feng finished speaking, he headed towards Liucheng's office and pushed open the office door. He saw five or six executives sitting across the desk, and Liucheng was talking on the phone.

"So what you mean is that Desheng and Dejin regard us as potential rivals? Our products have not yet come out. Besides, they are the domestic leaders, so why are they afraid of us? There is a huge technological gap!"

"Okay, thank you, I invite you to dinner when you have time."

Liu Cheng hung up the phone after a few words of politeness. He raised his head and found that Lu Feng was coming. He hurriedly stood up and said, "Mr. Lu, when did you come?"

"It's been a few minutes, what's the matter?" Lu Feng asked, looking at everyone with an expression of something wrong.

"Let's take a look at the newspaper!" Liu Cheng handed Lu Feng the newspaper on the table, some of which were still faxed.

Lu Feng didn't look good after reading the newspaper. It was really rainy night after the house broke!

"The country will not agree to this kind of initiative, but it can be seen that everyone is eager to try it. Are Desheng and Dejin the industry leaders?" Lu Feng put the newspaper on the table and asked, "I remember the market. The Ministry gave me a survey report that the overall domestic radio market, their two companies accounted for as much as 45% of the market, and the market share of products such as tape players, stereos, and walkie-talkies was also very high."

"Moreover, behind these two companies is a boss, whose surname is Chen. I heard from some gossip that people have already included us as potential competitors, and that's why this appeared in the newspaper." Liu Cheng was very worried.

The people present were a little panicked. If it is a foreign brand, such as Sony and Sharp, they are not afraid. The technology gap is huge, and the consumer group in the terminal market is clearly fragmented.

With the restraint of tariffs, it is obviously impossible to fight a price war against each other.

But these two companies rushed forward like wolves, which is really enough for Jiafeng Electronics. The most important thing is that everyone can see that Changhong and Panda seem to be assisting.

This is equivalent to the fact that a child has not yet been born, a world-class boxer is already staring at it, and there are still several national-level fighters eyeing it.

This paper initiative is likely to directly abort Jiafeng Electronics' small home appliance plan.

Lu Feng saw that everyone was not in a high mood, he smiled and said, "What are you going to panic? Only then do more work and tell you good news."

good news?

With a smile on Liu Cheng's face, he asked: "What good news?"

"The team that went to Xiangjiang to seek financing failed." Lu Feng said calmly.

This is good news?

Everyone present felt dark in front of them and almost fell to the ground. Liu Cheng held the table with his hand and took a deep breath, then slowly came over.

"Look, it's nothing in comparison, right?" Lu Feng smiled and pointed his finger at the newspaper.

It's really not a big deal. Not to mention the small home appliance project, even Vepoda may be yellow. Liu Cheng can't figure it out. Lu Feng can still laugh at this time.

"Mr. Lu, are you kidding me?" Liu Cheng asked.

"No, I didn’t plan to tell you, but I saw you meet something like this. I just irritate you. You must be able to handle things and don’t feel that life is normal. My entrepreneurial style is like this. , The company is on the verge of bankruptcy at any time, and that’s how it chose.

Lu Feng looked around and said, "Prepare the meeting room for a meeting. Tomorrow I will fly to Xiangjiang to deal with it. Today, I will mainly explain the reorganization of the R&D company and the direction of product development."

"Okay!" Liu Cheng was going to order to the person beside him.

When Lu Feng saw the faces of several executives, he was still worried. He was very familiar with this state. These people might have secretly thought about finding a home after the Chinese New Year.

"Let me say one more thing. Every company has the culture and spirit of each company. Some companies are united and hardworking, some companies are harmonious, and some companies are wolfish competition. Our company is just two words: death. Mr. Liu posted these two words to me in the company, and wrote a sentence at the door."

"Let life bloom once, make a worthwhile trip!"

Liu Cheng tasted these words, nodded and agreed.

In the conference room, everyone was seated, and Lu Feng said straightforwardly: "The R&D company has only one goal next year, expanding, and absorbing a wide range of talents. You can select suitable ones from the talent reserve center, you can go overseas to find people, you can also establish overseas. research base."

"Cooperate in various fields. As long as people are willing to cooperate with us, we will cooperate, and we can also suffer a little loss. We buy some instruments and let them try them for free, but let our people come in and observe."

"There are no rules in technological competition. If you play tricks, you will use different methods for each talent. My idea is that within three years, the technical field will rank among the first-class domestically."

"Mr. Lu, can we sell patent licenses? Now we are Panda Technology. In fact, companies like Sharp also license externally, but they are just some outdated technology patents." An executive suggested.

"Starting slowly, buying someone’s technology patents is a normal thing. I don’t reject this. But when using it, a red line must be drawn. The core technology and the company’s internal R&D should not be less than 100%. Forty, other technical patents, not less than 20%."

"The red line is drawn so that the road of R&D is not deviated. Of course it is comfortable to use others’. You can design a shell and change a few sockets, and then you can apply for a patent. I took a look at the company’s patents this year. Most of them are concentrated in these."

"The reorganization of the R&D company is very simple. Change to a business group unit. Special business groups will be established. For example, the radio business group. Each business group has no less than two teams. This is a product business group, and it also needs to do research and development business. Group, from screen technology, motherboard technology, material technology, digital information technology, etc."

"Form a large group of products and perform their duties, but each product has no less than two teams to do it, and internal competition. If the two teams cannot compete internally, market trials can be conducted, and our sales network will pave the way. If the product is getting bigger and bigger, you will know if the product is good or not."

"Don't tell me so many professional things, the market acceptance is not good, just not good!"

"Of course, there will be exceptions, and some forward-looking technology investments will be planned for long-term technological development." Lu Feng subconsciously wanted to get a cigarette from his pocket, and suddenly remembered that Jiang Xiaoyan confiscated all his cigarettes.

"Everyone performs their own duties. You don’t need to worry about money. You don’t have to worry about the market. If the company is out of money, it must be my responsibility. I can’t get the money back. It’s because I am incompetent, but I have given you money. I can’t do something, I don’t agree!"

The scene was silent, everyone bowed their heads and felt the pressure on their bodies. Liu Cheng sat aside and said nothing, even if he was given 100 million yuan, this kind of leapfrog development also made him feel a lot of pressure.

But on another thought, the pressure on Lu Feng is even greater. After all, what he has to face is how to get money back from outside.

"The overall direction is this direction. Mr. Liu has come up with a feasible reorganization plan during this period~www.readwn.com~ I don't know much about the various departments of the R&D company, so I won't get involved." Lu Feng moved towards Liucheng Said: "There is also the direction of product research and development."

"What the product needs is to solve people's convenience. Don't do fancy research and development. If you can do it in one step, don't take two steps. It's best to make it'fool'. Remember one sentence, high technology is to make people lazy. , Even the best technology, if you need to make users bother with it, it will be rubbish!

"According to this line of thinking, the three products yesterday were streamlined to simulate the daily use of the products. Don't the buttons of the tape drive feel small? Isn't it awkward?"

"When I was at Jiamei Foods, I did research and development by myself and made canned beverages. If any product is made, let everyone in the factory eat for three days. It’s not good if I don’t eat it. This is to discover the shortcomings of the product, make improvements, and design. The gap between the ideal of the user and the reality of the user may be larger than the sky and the earth, understand?"

Liu Cheng said on the side: "We have conducted a lot of tests, but they are all technical tests. I will send the tape players and radios in stock in a while. I will be the first to use them!"

"Any other things?" Lu Feng asked.

"There’s something, didn’t you participate in an electronic summit last year, but this year you sent an invitation card. The organizer called you, but no one answered. Yesterday you called me. I hope you will be there. success."

Lu Feng sneered. The organizer was really interesting. Last year, he stood on the stage and scolded those people bloody. The dispute between trade, industry and trade is still arguing.

As long as you go, the entire electronics industry has to go. The organizer's favorite thing is to do things. It is best for these entrepreneurs to brainstorm on the spot.

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