Back to 1990

"Back to 1990"

These distributors come from all over the country, and their sales channels are also varied. In any case, as long as they can be sold.

At the dinner table, everyone put forward their own conditions. Giti mobile phones must control the price in several major cities, and all dealers must pay a deposit. Each batch of goods does not need the full payment, only 100% You can pick up the goods with a payment of seventy.

Because big dealers and small dealers get different prices, Lu Feng repeatedly emphasized on the issue of cross-selling at the dinner table. Once found, the security deposit will be confiscated, and the return process, warranty, etc. have also been said a lot.

Zhu Lidong graded the dealers, and each grade of dealers had different prices. The higher the grade, the cheaper the ex-factory price, and the more profits they made.

As for the dealer's rating, it is linked to the sales volume of the dealer in the previous year, and the rating is determined by the company every year.

"The profit of each brand is different. We may not be the most profitable, but I can assure you that there is absolutely no problem in sales, and our advertising budget is very sufficient. Everyone in the previous Jiafeng dealers knows it? Nine There was a big refund in three years. We all refunded, and a penny is a lot." Lu Feng assured everyone: "Brothers, brothers, follow me, as long as I have a mouthful of soup, you will definitely have something to eat, everyone rest assured."

Everyone shouted Mr. Lu's arrogance, clinked glasses and drank it all. In the afternoon, these dealers were separated to discuss detailed contracts, and a total of 15 contracts were signed.

The mobile phone has not been sold yet, and the deposit collected from the dealer alone has reached more than 100 million. Of course, it is said to the outside world that this money will never be embezzled. Lu Feng has already found a place for the money. Next year, the industrial park will The pre-advancement expenses for the second phase of construction.

In the afternoon session of the conference, there was an exchange between the supplier conference and various research institutes, and the bosses basically showed up and were busy with other things.

In the evening, some evening media headlines published Lu Feng's remarks, such as Giti is a big hit, Lu Feng said that Giti and Nokia are on an equal footing, Lu Feng thinks that PHS is a misunderstanding of the times, and so on.

For a while, Jiatong was pushed to the forefront again, and all kinds of abuse and ridicule swept over. Unlike mobile phone fans on the Internet for many years, now it is mainly various experts who criticize Lu Feng. In this era, they are the main ones. Vocalists, ordinary people simply do not have the opportunity to speak.

Lu Feng drank a lot of wine, and was sent back home at five o'clock in the evening, lying on the bed and sleeping soundly.

This is an era when entertainment is extremely scarce. Any little trouble will attract media reports and become a topic of gossip on the streets. Whether it is Lu Feng's identity or his mobile phone, which is expensive and novel to most people.

The most important thing is that this era is still very reserved when facing the public, and there are very few people like Lu Feng.

Public opinion is fermenting, and Giti mobile phones continue to be discussed by the public. This product, which has not yet been launched, has been spread by word of mouth in some big cities.

There are constant criticisms of Lu Feng. Many people think that his current status is not suitable for him to say those words. The subtlety and humility of Chinese people cannot be seen in Lu Feng at all.

For these things, Lu Feng caught a famous professor, published an article back, and allocated 15 million to Zhu Lidong to brag about himself and Giti mobile phones in major media.

He wants to use some high-end things to tie up with Giti. If some high-end intellectuals are unwilling to tie up with Giti, let some magazines make up stories. Rigorous, messy and low-quality personnel expressed indignation, but when he went to the Giti mobile phone factory, he saw another small piece of garbage on the ground, and a ragged worker was cleaning it up.

The Fusang entrepreneur said that in his company, if a worker made up like this, he would fire the general manager, because it was extremely disrespectful.

Then the general manager beside him said that this is the chairman of our company.

Small essays like this, as well as the promotion and praise of some cultural celebrities in the media, for a while, in the hearts of ordinary people, Jiatong became the light of China, especially the founder Mr. Lu Feng, he is hardworking, kind, honest and resolute , brave and so on.

In particular, once there was a problem with a machine tool in Giti’s factory and he needed to drill in for repairs. This repair was very likely to cause casualties. He resolutely pushed the workers away and went in for repairs by himself. He told the workers that the company is their own , This kind of risky moment, should not let the workers do it.

I don't know how many simple people were touched by this incident.

On November 15th, Jiatong's advertisement officially started shooting. Lu Feng was flipping through the lines of the advertisement on the set. The producer squatted aside and asked concerned: "Mr. Lu, are you cold? Cool down today!"

"It's okay, let's start shooting!" Lu Feng stood up and said.

The content of the ad lasted for one minute, and it mainly consisted of several scenes. A big Benz was parked under the office building, and a lot of reporters gathered around Lu Feng to interview him, asking him the secret of his success. Lu Feng turned around and said to the camera, honesty Win the world, then Lu Feng continued to walk in, the reporter caught up and asked the secret of being one step ahead in business, Lu Feng took out his mobile phone and said good news to the camera, connect the world!

The one-minute advertisement is divided into four parts, business part, campus part, family part, social status part, to promote the mobile phone from various angles, and finally there is a brief ten-second introduction to the mobile phone.

The entire commercial shooting period lasted for three days, and at the same time, the popular science video of the mobile phone was also being recorded.

On December 1st, Giti mobile phone was officially launched. On the day of the press conference, Giti mobile phone invited more than 400 media to conduct indiscriminate publicity. Bird, Motorola, Nokia, and Ericsson were under such pressure. Naturally, they will not sit still, and have stepped up their propaganda efforts.

On the day of the press conference, Lu Feng stood on the stage and introduced Giti's landlines, pagers, and walkie-talkies. Products are purely for adding product fronts.

"Next, I will introduce Giti-Tianxia. This is our first mobile phone. We named it Tianxia because of its powerful signal locking function. Compared with all products on the market, the signal strength is 10% higher. Five, even if you are in a town, you can still talk smoothly!"

"An elegant flip phone, the flip is the soul of a phone. When a call comes, you take out the phone, open the phone cover under the attention of everyone, and it will answer automatically. After opening, it is more in line with the length of the face, allowing the earpiece to In your ear, the mic is right next to your mouth."

"We surveyed the face proportions of tens of thousands of people in China, made the length of the mobile phone according to the standards of Chinese people, and added an external signal light. In the dark, you can still find your mobile phone clearly. It is elegant and also a sign of identity. symbol!"

"Super large capacity, can store 25 messages and more than 35 phone numbers, let the phone book in your hand go away, say goodbye to the embarrassment of looking for the phone book in front of others, and we support two ringtones for incoming calls. When the phone rings, among the crowd, you never have to worry, it’s not your phone that you took out.”

"Show off your unique temperament and status, and invisibly overwhelm the other party!"

"High-end alloy space cutting-edge metal buttons, let those low-end plastic buttons get out of your world, everyone knows that plastic is poisonous if exposed to it for a long time, and we want to give users an absolutely healthy environment for use, more than 10,000 times Button detection, button failure half a year after buying it back? It doesn’t exist in Giti’s mobile phones!”

"We are better than other products in terms of battery life. There is a built-in 400mAh lithium battery. A single battery can guarantee you ten hours of calls. However, I know that some people need more calls, so I will give you another battery!"

Thousands of people in the audience stared at Lu Feng with piercing eyes, UU reading www. uukanshu.com This press conference shocked them no less than the Apple conference many years later.

"We have the most cutting-edge technical reserves in the display screen, and we have cooperated with companies such as Sharp and Nokia. The screen will be the key to our success compared with other products. Giti World is built on a huge display screen, 2.2 inches in size. Screen!"

There was applause at the scene. Such a large screen is rare in the current market. All models are equipped with 1.5 to 1.8 inches!

"And the display effect of this screen is better than any mobile phone on the market. We specially developed the ink screen, the font is clearer, and the brightness is higher...."

This is a press conference that blows up the sky. From the buttons to the battery, everything surpasses the opponent. When the price of 2,980 yuan was announced, the enthusiasm on the scene was extinguished. The current price of 3,000 yuan is only The price of foreign brands is higher than this, and the price of Bird is only more than 2,000.

The press conference was in full swing. At the Swiss airport, Su Yourong boarded the plane under the guidance of the stewardess. This time, her destination was Xiangjiang, and she bought two closed business seats for herself and her baby.

Several stewardesses circled the baby, fearing that the baby would feel uncomfortable when the plane was in the air. Su Yourong felt a little uncomfortable sitting aside, her child had to squeeze the plane with these people, and when she entered the house, she The first thing is to buy a private jet.

She was dissatisfied with Lu Feng returning the private jet to the Schroeder Group before, and she is even more dissatisfied now.

As the plane stabilized, the child finally stopped crying. Su Yourong looked at the blue sky and white clouds outside the window, secretly thinking, this time she has no way out, even if she dies, she will die on Lu Feng's grave!