Back to 1990

"Back to 1990"

"I will never have peace? What? You want to hang out with me? Let me tell you, I really don't like this!" Lu Feng said in a deep voice, "You can try it!"

"Then we'll see you during the Chinese New Year!" Su Yourong hung up the phone immediately after finishing speaking.

Lu Feng put down his phone and frowned. He still knew Su Yourong well. This woman would not do anything she was not sure about, but Lu Feng didn't know what backhand she had.

There was a knock on the office door, and a female clerk's voice came from outside; "Mr. Lu, Mr. Du and the others are already waiting for you in the conference room."

"Okay, got it!"

Lu Feng stood up and walked out of the office towards the conference room. There were already a dozen people waiting in the conference room. Seeing Lu Feng approaching, Zhu Lidong stood up and said, "Mr. Lu, let me see the advertising plan for mobile science popularization." Yes, very good."

"When did you come back?" Lu Feng asked casually and sat down.

"I came back yesterday. I had a meeting with Mr. Du at noon. Mr. Du is definitely the pillar of our group in terms of advertising and marketing. He can take over Mr. Lu's class!" Zhu Lidong praised.

"Don't dare, it depends on Mr. Zhu's sales channels." Du Guoying praised.

"Okay, let's stop flattering the two of you." Lu Feng looked around at everyone and said, "The factory has already cut the ribbon and is about to put into operation. The products have also been ordered. Mr. Du has sorted out all the suppliers. Next There is only one thing left, and that is to start selling!"

"It took us nearly a year to develop, design, build a factory, purchase, and a series of links. Don't think that we have gone through 90% of the way. These links can only be said that we have just gone. After 10% of the way, whether a product can survive or not depends on the sales volume. Before the sales volume increases, everything will be zero!"

Lu Feng's words made the atmosphere serious at the scene, and then began to report on the progress of these days. Du Guoying mainly introduced the current situation of the factory and the layout of the advertisement.

A few days ago, he planned to find a popular star to endorse, because the price was quite expensive, and Lu Feng stopped this matter. A company that is just starting up is not suitable for seeking celebrity endorsements, and it is easy to cause the channels to be unspread, and a large number of purchases The crowd cannot buy it, or fans buy it. Once there is a problem with the product quality, it is easy to make a big fuss.

On this issue, Lu Feng asked for an advertisement on CCTV, and the rest is precise advertising. In whichever city the product is sold, it will be advertised on the local TV station.

The purpose of CCTV advertisements is to establish a brand image, while local advertisements are pushed accurately. In this way, it is avoided to spend a lot of money on CCTV, and it cannot be bought in places where there are no sales channels, which is easy to cause a waste of advertising fees.

The meeting discussed some details. Zhu Lidong introduced the sales channels. At present, he has opened directly-operated stores in 12 provincial capital cities, and each major shopping mall in the center of the provincial capital has one.

Agents have been negotiated in six provinces in the south, and five provinces in the north. The rest of the provinces have not been discussed because Zhu Lidong feels that the economy of these provinces is too poor and has little consumption power.

They surveyed the mobile phone consumer market in various provinces across the country last year, and the top ten provinces will focus on it, and this is where all manufacturers compete most intensely.

Lu Feng was quite satisfied with Zhu Lidong's market channel development. At the end of the meeting, Du Guoying proposed an idea.

"Mr. Lu, do you remember the incident when Haier smashed the refrigerator?"

"Smash the refrigerator?" Lu Feng nodded and said, "What's wrong?"

"Can we repeat it again? I know you still have a reputation in society. Last year, there were a lot of important media reports, and all the news broadcasts reported it. It's a household name, right?" Du Guoying thought for a while and said, "It's just broadcasting on local TV stations. If you don’t invite celebrities, I hope you will come to shoot the commercial.”

"Tell me what you think." Lu Feng leaned on his seat and looked at him, and it was obvious that he typed out for the advertisement, completely throwing Lu Feng out.

"The current advertising positioning is two, one is quality direction, that is, you as the boss reprimand unqualified quality. It is a common thing, our advertising can start from this aspect, on the other hand it is high-end business, you are definitely a successful person now, and you will bundle your product with the life of a successful person......."

"Pfft!" Lu Feng couldn't help laughing out loud.

"Boss Lu, what's so funny?" Du Guoying asked in confusion.

"It's okay, I suddenly thought of something happy." Lu Feng smiled awkwardly and said: "There are two plans, the first one is too low-end, we are a big factory, there is no problem of fake products, if we shoot such a Consumers will think that they have defective products, which will definitely flow out of the market, and there will also be people who use such a pretense to infringe on our brand."

"This is indeed something I didn't consider." Du Guoying nodded and said: "Then let's do high-end business."

"When doing this kind of advertisement, you must also consider the audience. When you let the advertising company design, it must conform to the state of the high-end people in the minds of ordinary people. For example, the ancient people thought that the emperor used a golden hoe. In your advertisement, the emperor If they drive a tractor, they won't be able to feel it."

"It doesn't matter what the real high-end business looks like, what matters is what the high-end business looks like in the minds of ordinary people, because people are often more accepting that their ideas are confirmed or agreed, rather than refuted, understand?"

Du Guoying nodded again and again, and Zhu Lidong said from the side: "So Mr. Du still needs to learn more. In terms of marketing, Mr. Lu is better at handling human nature."

"Look, Mr. Zhu is confirming it now!" Lu Feng said with a smile.

There was a burst of laughter, and then the meeting ended.

Lu Feng did not agree to this kind of marketing activity of smashing mobile phones. The times have changed, and people’s requirements and ideas for products have also changed. When you really do things like smashing mobile phones, your opponents will seize the opportunity to promote it. You have a high defect rate.

On the last day of October, the factory started trial production. Lu Feng went to the factory to congratulate the first batch of products coming off the assembly line. Liu Cheng also rushed back from Xiangjiang and chatted a lot about product design, signals, and display screens.

"What is the half-year defect rate of the display cable?" Lu Feng asked.

"This is related to the welding process. According to the data we obtained, the three-month defective rate of components such as waveguide cables, buttons, display screens, and motherboards is 8%, while the data for Motorola and Nokia is much lower. It is said to be within five percent."

Liu Cheng thought for a while and said: "Our three batches of experimental products, a total of 1,000 mobile phones, have a defect rate of about 6% within three months, and this figure will expand to 8% after half a year."

"This figure is a bit high!" Lu Feng said in a deep voice.

"We don't have the technology accumulation in this area. The cables of the display screen are purchased. The domestic ones are cheap, but they are easy to burn. Once the voltage is unstable, even the screen will be burned. We import them from Europe. The reason why the data is better than the waveguide. , and our electronic control system."

"I heard Mr. Du mentioned the warranty to me. My suggestion is a three-month warranty period, so that the expenditure will be less."

From a technical point of view, Liucheng helped Lu Feng analyze the damage probability of the major accessories. The first one is the cable, even the cable of the international first-line brand has been burned.

"Next year, we will set up a project for wiring, and strengthen the research and development in this area. We must do it well, but don't be the best." Lu Feng instructed.

Liu Cheng nodded to show that he understands that the price of mobile phones has been greatly compressed now, and the sales of accessories are the bulk of profits. A mobile phone has been designed in terms of market positioning, suppliers, and service life at the beginning of its design. A mobile phone After so many years, who will sell it later?

When the first mobile phone was assembled and officially walked off the assembly line, there was a burst of applause, and firecrackers and firecrackers began to be set off outside the factory.

Lu Feng invited a group of media to record this moment.

"The first Giti mobile phone is officially offline." Lu Feng held the silver mobile phone in his hand and showed it to the media, then opened the flip cover to show the operation interface.

"Now I use it to make the first call." Lu Feng put the mobile phone card into it, and then dialed the number of Mayor Zhang ~www.readwn.com~ After connecting, Lu Feng said: "Mayor Zhang, you Well, the first mobile phone in Jiatong Industrial Park is officially offline, and I am using it to talk to you."

"Congratulations!"

With the applause, Lu Feng hung up the phone after a few polite words, and said to everyone: "The voice is very clear and bright. In terms of digital decoding, we have an absolute technical advantage!"

That night, Lu Feng appeared on the news broadcast again. On the TV, Lu Feng introduced the first Giti mobile phone. The introductory language said that this represented the domestic electronics industry was thriving, stepped onto a new level, and opened a new era. journey.

Giti's mass production has paved the way for the upcoming information industry conference. Since Hurricane Capital is preparing to make mobile phones, it has become the headlines of various media in three days. Many people in the industry have privately said that Lu Feng is a The man who lives in the headlines.

Now that it's mass-produced, what news can there be?

Is it because the product quality is substandard if there is another news?

In the morning of the next day, Lu Feng arrived at the venue after nine o'clock, and changed his mobile phone from Nokia to Giti. There were groups of three or four gathered in the lounge. This time, there were not only mobile phone manufacturers, but also various suppliers. Merchant.

Although it is said on the surface that this is a conference for discussing electronics, information, and communication, everyone knows that this is an exchange meeting.

Even many dealers will be present, and some people have already prepared a team to intercept the dealers in advance, staying in the best hotels, eating, drinking and having fun, talking about abandoning other brands and selling their own products.

At the meeting the day before yesterday, Lu Feng had ordered Zhu Lidong to prepare his team. Today, he was in charge of attracting the media on stage, and President Zhu was wooing the major dealers below!