An Expert Is actually By My Side

Chapter 448: The Short Video Is On the Rise

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Room 201, female dormitory.

Su Xiaoqi, who was sitting at the table holding her mobile phone, suddenly let out an exclamation.

Hearing the voice from the next table, the girl with ponytail raised the stool legs, looked up at her and blinked curiously.

What happened?

With her mouth wide open into an O shape, Su Xiaoqi stared at the phone intently, with an expression of disbelief written all over her face.

I...my video seems to have suddenly become popular.

asked another roommate.

Aren't your videos always popular?

It's different this time...

More than just different.

It's two dimensions, right?

Her short video with the most views before was hovering at the level of hundreds of thousands of views, and the number of likes at most was only a few thousand tens of thousands.

However, just now, a beauty video she uploaded, in less than half an hour, had more than one million views and more than 100,000 likes!

[Miss Sister is so beautiful! 】

【Ah Wei is dead! 】

[Let me introduce to you, this is my wife. (dog head)]

[Seek the same eyeliner! 】

[Is it an eyeliner that I am missing? They are beautiful eyes. (Cried)】

[The same series that can never be bought. (dog head)]

Thousands of comments can't be read at all.

Not only comments, but also private messages reached 99+.

In addition to those boring people who want to wechat or ask for contacts, there are also many cooperation messages sent by corporate accounts.

For example, a beauty brand wanted her to make a video to promote their own cosmetics, and the offer was actually 20,000! And this is not the highest offer, there are even some well-known brands directly asking 35,000 yuan.

In addition, some MCN organizations asked her in private messages if she was interested in joining their team or company, and promised to provide an operation plan to package her as a star...

Su Xiaoqi felt her head buzzing, as if her world view had been impacted.

Although I am not interested in the olive branches thrown by those MCN organizations, and I have never thought about becoming an Internet celebrity before, but if I am not excited at all about my sudden popularity, it would be too Versailles.

Especially those cooperation invitations from brands.

Not only can you prostitute those big-name cosmetics for free, but you can also make money. Although her family situation does not require her to earn living expenses by herself, how can she feel financially independent when she reaches out to her family for money?

Anyway, I don't have anything else to do in my spare time, so why not... learn how to shoot short videos.

If it was just a hobby before, at this moment Su Xiaoqi is already a little bit excited and plans to develop it as a side job.

In fact it's not just her.

Recently, many Kuaiyin users have clearly felt the increase in traffic.

Moreover, this growth model is not the accidental growth that suddenly becomes popular in a video, but the overall traffic of the entire software has increased by a large amount.

It's as if there are suddenly more people playing this software.

Whether it's the number of comments or the number of likes.

Even an old video with only a few hundred likes posted more than a month ago has suddenly gained hundreds or thousands of likes recently. There are also some videos that were not exposed before, and recently there have been more comments from new users.

Almost at a speed that can be seen with the naked eye, this short video software called Kuaiyin is rapidly expanding its territory and occupying users' mobile phones at an incredible speed.

Whether it is on the subway, on the bus, or in the library or school cafeteria, this software can be seen in almost all scenes in life and work.

15-second short videos are like pervasive sand, filled with fragmented time of users.

In particular, this software has another feature.

That is, it understands what users want to see too much.

With the help of the AI ​​team of the Yunmeng Technology Brain-Computer Interface Research Institute, Kuaiyin has upgraded its big data push algorithm in a recent major update, and established a behavioral portrait for each user.

Users who like to watch beauties can often swipe to beauties, and users who like to watch sand sculpture jokes can often swipe to funny jokes. Although the time of each video is very short, it is easy to forget the time when you swipe. Hours passed.

Poisoning is not just the users of this software.

Many people even smell business opportunities from it.

In addition to content creators like Su Xiaoqi, some Internet celebrity economic companies, MCN organizations, anchor associations and other organizations have set their sights on this software and have opened up their own short video business.

Things went smoothly far beyond Zhang Tao's expectation.

At first, he was worried about what to do if there were not enough high-quality videos in the server.

But now it seems that this worry is completely unnecessary.

With the exponential growth of the number of users, more and more content creators join in, high-quality content springs up like mushrooms, almost every second, more than a dozen high-quality short video content will be born.

According to the research of the marketing department of Kuaiyin APP, even if you only watch 50% of the content of each video and scroll up 24 hours a day, it is theoretically impossible to finish watching the videos in Curry.

Instead of worrying about not having enough content, worry about the quality of the content.

With the influx of a large number of users and content creators, some bad information has also emerged. In order to filter out bad information and illegal content, Kuaiyin APP had to expand the size of its employees. The review department alone added 100 new employees, and it will consider further expanding this number depending on the situation.

At the same time, in order to better develop services and improve its own business model, Kuaiyin APP also differentiated individual users and corporate users in the latest update, and set up a special advertising channel.

Almost all Internet companies were shocked by this sudden emergence of software.

It seems to have appeared out of thin air. In less than three months, it has completed the journey that other apps need to spend half a year or even a year.

No one can say exactly how it became popular.

But it is on fire.

It spreads as fast as a virus, and it's addictive.

Those who are most afraid of this software, especially Sea Lion Group.

As a veteran Internet giant and a big brother in the domestic instant messaging field, there is almost no software that dares to compare with it in terms of installed capacity and user frequency.

Now, however, this situation seems to be a little looser.

As the instant messaging market is approaching saturation, Sea-Lion's core business has changed from how to expand traffic to how to realize the massive traffic in its hands.

After all, pure chat software users cannot create value.

Only when these users click on the advertisements in the circle of friends, or open the games of the Sea Lion Group and charge money, can these traffic generate value.

One of the key reasons why World of Warcraft and PlayerUnknown's Battlegrounds were suppressed by Sea Lion before was because the games produced by Yunmeng Games not only shook the production line content production model that Sea Lion Group spent several years building, but also robbed the content that originally belonged to Sea Lion's online game market.

But now, Kuaiyin seems to be a bigger threat than Yunmeng Game.

More and more users spend their time on short videos, and this software takes away not only immediate profits, but also more precious time from them!

The threat in this is much bigger than one or two hit games...