An Expert Is actually By My Side
Chapter 357
Chapter 357
Compared with the successful release of DOTA's independent game, Chenghai 3C's independent gamification seems a little stretched.
Although Rice Entertainment spent 5 million yuan to obtain the authorization from Hao Yun, and spent another 5 million yuan on promotion and marketing, the 10 million yuan spent did not significantly improve the sales of the 3C alliance.
Even if the name of this game was changed back to Chenghai Alliance, the players in Chenghai did not buy this authorized independent game, and would rather play related maps on Warcraft than enter a new one. pit.
Yang Moyu, the new product manager who was appointed in a critical situation, finally found the problem after carefully studying the game left by his predecessor.
First of all, although Hao Yun authorized them, he didn't help them promote it. As a result, players didn't regard them as orthodox even if they no longer questioned their copyright issues.
Next, is the pricing of the product!
The price of 99 yuan is almost the same as that of Warcraft, but in contrast, the original map is free of charge. As a result, old players will hardly buy this so-called independent game, and new players will feel stupid to buy this game after weighing the pros and cons.
The first problem cannot be solved, but the second problem can still be solved.
Referring to DOTA's charging model, Yang Moyu waved his hand and directly gave the renamed Chenghai Alliance for free, and launched the Accessory System in a similar manner.
However, what he didn't expect was that instead of being supported by the players, this coquettish operation aroused the anger of the players who had already paid.
The comment area of the purchase page of the electric fun platform.
The original mostly positive ratings plummeted, falling directly to the same level as Operation Counter-Terrorism: Siege, and it was labeled as a wave of bad reviews.
【Refund! (anger)】
【It’s been less than a month since it’s been on the shelves, and I’m happy to add one free game. I’ve already paid for it, and I feel like a badass, hee hee. (smile)]
[The map is a good map, and the adapted game is a real colored pen, no matter what, this bad review must be given to you. 】
[Hahahaha, luckily I put it in the shopping cart and forgot to pay, shit! 】
Faced with the anger of the players, Yang Moyu was also forced to do it.
Fortunately, the sales volume of Chenghai Alliance itself was not high before, and the impact was still controllable.
In order to deal with the retaliatory negative reviews from paying players, the Dianqu platform urgently updated the evaluation system. After the update, the evaluation system for paid games remains unchanged, and free games will no longer display positive ratings by default. Quantity and other weight factors comprehensively calculate the popularity index.
However, this kind of behavior of temporarily modifying the evaluation rules is also deceiving oneself.
Players who spent money ridiculed themselves as leeks, so much so that in the game's public screen chat channel, leeks even became a sensitive word, and only two asterisks were typed out.
Even if the official launched a nominally worth 199 yuan gift package as compensation, it failed to restore the goodwill of these old players.
However, although doing so is very disrespectful, in a sense, this set of operations has indeed saved the popularity of the Chenghai Alliance.
The new players attracted for free covered the loss of old players to a certain extent, and it also made the matching time of the game finally return from two minutes to less than one minute.
Although it is hard to say what will happen in the future, at least the current difficulties have been overcome.
However, the difficulties of the AX production team and Yang Moyu have passed. Zhang Xiang, who was busy with promotion and endorsement, came to him one after another.
Ever since the 3C League changed its name to Chenghai League, and paid games became free, his live broadcast room has been constantly rhythmic.
Some people said that he took money, and some people said that he cut vermicelli and leeks.
Forget about the previous sentence, Zhang Xiang knew in his heart that he was indeed paid. After all, how can there be free advertisements in the world? I am not a philanthropist, I just rely on my ability to make a living.
But the latter sentence, he couldn't stand it anymore.
Feeling his conscience, he was only using money to do things, no matter whether the game was called Chenghai League or 3C League, whether they sold well had something to do with him?
The promotion fee of 50,000 yuan is all there is to it. Can the effect still give him more money?
Especially now that another game has been sucked to death by him, and the power of the halo of poisonous milk is confirmed again. Zhang Xiang in the live broadcast was broken on the spot by the barrage of black fans, and he didn't broadcast Chenghai for a few days. Instead, I went to broadcast DOTA.
This incident also caused a lot of repercussions in the game circle.
After all, Zhang Xiang can be regarded as the head anchor of Chenghai 3C.
In the current environment where almost all Warcraft RPG map anchors are broadcasting DOTA, he is the only one who has been persistently broadcasting Chenghai 3C passers-by and recording videos with full effect of the program.
Now even Zhang Xiang has gone to broadcast DOTA, it seems that Chenghai is indeed the end of the world...
This matter happened to be discussed in a certain UP main communication group.
[I didn't expect that even Zhang Xiang would rebel. 】
[Yeah... Now in the entire game area, there is almost no live broadcast room with more than 200,000 popularity broadcasting Chenghai. 】
[Totally cool down. 】
[I still don't understand Mr. Hao's operation. Chenghai 3C is not too popular, and it will be developed into an independent game, and the sales will not be bad. Why did you sell Chenghai to Rice Entertainment and go to make an independent game with a new map. 】
Everyone expressed their confusion, and they really didn't understand the operation of Yunmeng game.
However, at this moment, a group friend who usually hides and doesn't talk about it, who is rumored to be a well-known UP vest, suddenly interjected and joined the topic.
[You don't understand this, do you? Hao always intentionally makes Chenghai 3C cool! 】
【ah? 】
Seeing someone curious, the hidden brother in the group will explain the conclusions drawn from the analysis.
[What do you think, on the popularity list of the entire creative workshop, is there any map that can become popular like DOTA? Even Chenghai can't do it! 】
[It seems to be also...]
[It's not like, it is! Moreover, there are obvious similarities between the gameplay of the three-point road and the gameplay of MOBA games. There is no need for two popular games of the same type of game, which will only divert the enthusiasm of players! In contrast, DOTA, which emphasizes team combat, is obviously more suitable for e-sports, and the operating threshold of a single hero is significantly lower than that of multiple heroes, and it can also attract more new players to enter the pit. Why not do it? 】
Hearing the analysis of the elder brother in the group, all the UP masters suddenly realized.
It turns out that Hao is always playing a big game of chess!
Everyone else is on the first floor, this guy has already reached the atmosphere!
While the melon-eaters were still analyzing Mr. Hao's mental activities, Hao Yun, the person involved, was not playing any big chess games. He was leaning on his office chair and looking up at the ceiling.
Not counting the textures on the ceiling.
But just a few minutes ago, he who almost forgot about the system finally received a reward from the system.
And three came at once.
[Congratulations to the host, programming attribute +3]
[Reward source: Lin Jun 6 (5), Li Zongzheng 6 (4), Zhang Ding 5 (1)]
Lin Jun's potential value has been redeemed by 1 point, and now the realized potential value has reached 5, and it is only 1 point away from reaching the upper limit. Li Zongzheng also cashed in a little bit, and the cashed potential value changed from 3 to 4.
However, it was Zhang Ding who surprised Hao Yun the most.
Although the release of Operation Counter-Terrorism: Siege failed, the newcomer's potential value was still 1, which was transformed into his attribute points.
For Hao Yun, this was definitely an unexpected surprise.
After all, at the beginning, Hao Yun didn't really have much hope for him.
Of course, it wasn't just these things that really aroused Hao Yun's interest.
Instead, after the attribute point reward, the pop-up dialog window——
[Trigger the hidden reward and get three lucky draw opportunities! 】
The IP value of Warcraft has almost been squeezed.
What good things will you get this time?
Hao Yun's mood suddenly became hot.
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