An Expert Is actually By My Side

Chapter 227: Hero Killing Goes Online!

All is ready except for the opportunity.

After several days of preparation, it finally came to the day when Hero Kill was officially launched.

In a certain conference room of Yunmeng Building, Liu Ye, the editor-in-chief of Yunmeng Games and the team leader of the Hero Killing project, is leading the members of the newly established project team around the computer, nervously waiting for the game to be released.

Although everyone staying here will not bring a BUFF bonus to the sales of the upcoming game, but the sense of ceremony is indispensable.

Du Ziteng came to join in the fun, not a member of the development team, but it's impossible to say that he has nothing to do with it. Since Hero Kill does not have an independent operating department, Li Zongzheng entrusted him with the promotion of Hero Kill and allocated him a promotional budget of 5 million.

It can be seen that in order to defeat Love and the Producer, which was launched at the same time, Mr. Li also spent blood money.

There are a lot of masterpieces in the Spring Festival file, Du Ziteng's face showed a surprised expression while swiping his phone, watching the video of a new home-made game in the spring file delivered by a UP master at station B.

The employee standing aside said in a natural tone.

That's for sure. After all, among the 365 days in a year, our young people are only free during the Spring Festival.

In fact it is.

People who usually go to school or go to work, who don’t have mines at home or are busy with nothing, don’t have time to spend on games every day.

Generally speaking, around the Spring Festival is the peak season for the game industry. Whether it is mobile games, PC games, or even web games, manufacturers with a little strength and not too much pressure to pay back will choose the New Year’s Day file in early January or the Spring Festival before the Chinese New Year. The new work is online.

But relatively, because of the surge in supply, the promotion fee during this time of year is also the most expensive period of the year.

Another employee nodded in agreement and said with emotion.

Yeah... Hey, envy, we can't be free during the Spring Festival when we make games.

They are new employees and are still in the probationary period, so it is natural to work overtime. Yunmeng Group didn't treat them badly in terms of overtime pay, so they just sighed, but didn't complain.

With a delicate expression on Liu Ye's face, he remained silent and did not speak.

new year.

Of course he also wants to celebrate the New Year.

If it weren't for the 100,000 yuan bonus, he definitely wouldn't be here...

Du Ziteng, who was standing aside, didn't have much opinion. He was a native of Jiangcheng. Since he left Shanghai and returned to his hometown to work, he didn't even have to rent a house, and went back to his parents' house directly. Now the company has moved from the south of the city to the Binjiang business district, and he is closer to home, just two subway stations away and a bicycle ride away.

After carefully watching the express video of the new game, Du Ziteng also had a general understanding of their opponent's basic situation.

I feel that our real opponent is probably not a product developed by a small game production team like Love and the Producer. In the past, the game agency was not at the same level as us in terms of publicity investment or the reputation of the production team itself. .”

I roughly browsed the videos of the UP masters in the top game area of ​​​​Bilibili. Judging from the voices of the barrage and the replies in the comment area, the most popular one is basically Silk Road Overlord by Mo Fei Qingyu Studio and Luohe Culture's Jianghu Mengxia Biography two games.

The former is a multiplayer online SLG game. The main gameplay is to hang up and knock on houses to build troops, build strongholds on the 4X4 map, train heroes and lead troops to attack other players’ strongholds, or honestly farm at home.

There is no innovation in the core gameplay. Specifically, it is hanging up. Whether it is resource building or army building, it takes time, or it costs RMB to buy acceleration items. In the past few days, the advertisements of this game are overwhelming on the major apps, which can be said to be menacing.

As for the latter, it is the character development type. The gameplay is very clever, combining the idle gameplay and RPG maze elements, inheriting or borrowing a lot from the open gameplay of Cultivation Simulator.

Of course, Qiao Ziteng felt that the core competitiveness of this game might not be the copied gameplay, but the pleasing Q version of the characters and the casual and relaxed game rhythm.

Most of the martial arts games on the market now take the hardcore route. At this time, a martial arts game with the theme of relaxation and leisure suddenly appeared, which might really cause a lot of word-of-mouth among the player community.

Thinking of this, Du Ziteng still remembered that Luohe Culture, the development team of The Legend of Mengxia, had approached Yunmeng Games, hoping to obtain the authorization to develop the mobile game version of Xiuxian Simulator, but Li Zongzheng did not agree.

This Mr. Li is almost paranoid about the games he makes. Although he doesn't reject making things that are just for bad money, he firmly disagrees with turning the high-quality goods he created by himself into a tool for bad money.

Fortunately, I met Mr. Hao.

Otherwise, Du Ziteng can be sure that this kind of CEO and chief designer who takes the artistic route has an 80% probability of not being able to stay in the company for the Chinese New Year.

Fortunately, Mr. Li did not agree with Luohe Culture's proposal. After all, Du Ziteng basically understood after seeing the finished product of this game. Name to cover their new work, and then take advantage of the popularity of Cultivation Simulator to harvest a wave of traffic.

Although their plan has come to nothing now, they still haven't forgotten to feel disgusted at Yunmeng Games. They used the martial arts training simulator to play a side ball in the promotion, and added a Genuine licensed label.

What genuine authorization?

Anyway, he didn't say that it was the genuine authorization of Xiuxian Simulator or Yunmeng Game, so it wasn't a violation of the advertising law.

One at twelve in the morning.

Hero Kill is officially launched!

The 10,000 beta player reward codes released by Yunmeng Group on the official website were sold out within a second.

The number of people online has exceeded 2,000!

Registered users are skyrocketing!

Five thousand! The number of people online at the same time has reached five thousand!

Quick! Contact the technical department, we need to increase server resources!

In just one hour, with all the staff in a hurry, the number of people online at the same time has exceeded the 10,000 mark, and after the peak of 12,000 under the bed, it fell back to around 8,000 and stabilized.

These players are the ones they really survived!

All the people around the computer showed excited expressions on their faces.

Although this number is not very beautiful, and it will gradually decline with the passage of time starting tomorrow, but such a beautiful result can be achieved. With the follow-up promotion work, Liu Ye is 100% confident that this game will be released. The daily activity is more than 100,000!

Old Du, is our promotion plan ready? Looking back at Du Ziteng, Liu Ye asked in a suppressed excited voice.

He had heard from President Li that the Hero Killing project team had a promotion budget of 5 million, which had already been assigned to Du Ziteng from the Operations Department to help them with advertising and external operations.

With an expression of complete control on his face, Du Ziteng said with a slight smile.

Don't panic.

Early before the game was launched, I had already arranged the promotion plan.

Tomorrow night, there will be a top-tier game anchor broadcasting our game, and with the help of popular searches, we conservatively estimate that we can reach more than 50,000 peak online players tomorrow.

Hearing Du Ziteng's words, everyone in the project team showed joyful expressions on their faces.

50,000 days live!

Although this figure is not very exaggerated, but for them to obtain such data before the preliminary publicity work has not been fully launched, it is already an achievement beyond expectations!

In the original plan, they planned to use a week to achieve more than 50,000 daily activities!

There was a confident smile on Du Ziteng's face, but at this moment, the phone in his pocket suddenly rang.

After pressing the connect button, Du Ziteng held the phone to his ear, and just said Hello, his expression changed.

Noticing the unnatural expression on his face, Liu Ye waited for him to finish the call, and hurriedly stepped forward to ask.

What happened?

Don't worry, it's not a big problem... Looking at Liu Ye's obviously disbelieving eyes, Du Ziteng hesitated for a while, gritted his teeth, and said bravely, Our number one black fan of Yunmeng Games... What the hell started acting again? Demon.