An Expert Is actually By My Side

Chapter 206 More and more bicycles

When it comes to Yunmeng Group's investment in shared bicycles, the pressure on Modern Bicycles is not small recently.

Since the Jiangcheng Economic Evening News published the prospect of the sharing economy, more and more people have noticed this last mile business.

Start-up companies of the same category have sprung up in every corner of the land of China, and more and more capital has entered this field, and began to compete with modern bicycles for the market in first- and second-tier cities.

In the beginning, these new bike-sharing companies felt a lot of pressure in the face of the first-mover advantage of modern bikes. Whether it was users locked in deposits or full orders from bike manufacturers, they were in the early stages of imitation. It was difficult to walk.

However, this situation did not last long.

As major bicycle manufacturers began to expand their production capacity, stock orders were digested at a speed visible to the naked eye, and other newly born shared bicycle brands finally appeared on the streets of first- and second-tier cities across the country.

Even though there is not a small gap with the modern bike in terms of capacity, it still has a few bites from the modern bike.

Among them, there are great people who are good at playing capital games. They completed three rounds of financing in just one month, and raised tens of millions of capital just by relying on PPT. There are also evil ways like Youtian Bike, which have carried out further innovations on the premise of the sharing economy, linking the gameplay of sharing bicycle deposits with private lending.

Don't want to pay a deposit?

It doesn't matter!

You can ride first, and the deposit is equivalent to lending you by Youtian Bank!

In fact, Youtian Bank is not a serious bank, but an online lending company under Youtian Network that provides private small and micro loans.

He made a fortune by relying on web games before, and his net worth doubled because of the rising price of pork. Immediately after, the boss Ma Youtian started the business of making money with money.

It's just that Xia Guo's Banking Regulatory Commission has too strict capital controls and does not allow him to increase the leverage too high, which has led to the fact that Youtian Network's business scale has not been able to expand, and it has been unable to give money to those who neither make money nor know how to control consumption. Put more money in the wine and dishes.

Every time Ma Youtian thinks about it, he gets very annoyed.

What an abomination these ungrateful pawn shops!

Until the appearance of modern bicycles, he saw the dawn.

Such a huge deposit stock is simply tailor-made for Youtian Network!

In the second week after New Year's Day, shortly after the release of Galan Rain, a grand celebration ceremony was being held downstairs in Jiangcheng Youtian Building.

The formally dressed employees stood in a row, congratulated Ma Youtian with applause, opened the champagne, and sprayed the foam on the iron bull downstairs in the building.

Just yesterday at 2:17 p.m., the number of users of Youtian Bike successfully exceeded 2 million, and the deposit of 249 allowed them to accumulate a fund pool of nearly 500 million in an instant.

The money will not stay in the bank account, but will enter the loan business of Youtian Bank. According to the highest leverage ratio of ten times, their business scale is equivalent to a sudden expansion of 5 billion!

What is the concept of 5 billion?

According to the annualized interest rate of 10~16%, even considering the bad debt situation, it can create more than 500 million profits a year!

As for the profit of the shared bicycle itself, it can be ignored at all. In his eyes, this thing is just a tool to gather funds. As long as the user does not take out the deposit, he will give the user a ride for free.

Not to mention that most of the people who use cars are low- and middle-income people who have difficulty obtaining loans from banks. These people happen to be potential customers of Youtian Network.

In his eyes, the entire ecology he built has formed a complete closed loop.

Simply perfect!

Li Gaoming, the secretary standing aside, keenly caught the complacency on Ma Youtian's face, and offered a flattery with a smile at the right time.

Mr. Ma is mighty! If we continue to grow according to our current trend, we will surpass modern bicycles and dominate the world just around the corner!

Ma Youtian was proud, but it would be too superficial if it showed on his face.

The corner of his mouth was pulled lightly, and there was an expression that everything was under control on that fleshy face, and he said in a neutral manner.

Then what do you need to say?

And when did our goal become a modern bicycle? The pattern, the pattern! After following me for so many years, you still haven't made any progress.

Although he was criticized a few words by the boss, Li Gaoming knew very well that his boss was proud of himself at the moment, so how could he really scold him?

I just wanted to take this opportunity to pretend to be tough.

Boss, you are far-sighted. I am just an ordinary person. How can I compare with you.

Hearing Li Gaoming's aggrieved tone, Ma Youtian chuckled and didn't answer. He just looked at the Youtian Building behind him, narrowed his eyes, and felt complacent.

What is a pattern?

He thinks that this is the pattern!

It's not for going public, nor for purely making money, what he longs for is a kind of power that can control his life.

This is of course not my own life.

He who is already financially free has done it a long time ago.

When he thinks that the young people in the future will ride his bicycle to work, and the first thing they will do after getting their salary is to repay the consumer loan of Youtian Network, he feels a burst of excitement in his heart.

Looking at the submissive Li Gaoming, Ma Youtian handed the champagne to the hand of the master of ceremonies next to him, with his hands behind his back and sighed.

The pattern, the pattern.

Whoever wins the hanging silk wins the world, so you are too young!

...

While Youtian Network was celebrating the phased results of its bike-sharing business, a group of people were seriously sitting at the conference table in the headquarters office of Modern Bike in Jiangcheng, discussing an industry report.

In just one month, 300 large and small bike-sharing companies have entered the market. Although the number of our users is still growing, our market share has dropped by 11% year-on-year.

After listening to the research report made by the executives of the marketing department, Yu Jie, the vice president of Modern Bicycle, said in surprise.

How come there are so many?

Not only the first- and second-tier cities, but also many local brands have emerged in the third- and fourth-tier cities that we don't care about. Looking through the report in his hand, the executive of the marketing department continued, And this part of the users , accounted for 27% of the new users in the bike-sharing industry in January.

Zhang Tao thought for a moment, then looked at Jun Lin who was sitting beside him.

Are we going to move the business forward?

After getting along with each other for two months, now the entire start-up team of Modern Bicycle has acquiesced in the status of this senior executive parachuted from Yunmeng Group, even though he does not hold any position in Modern Bicycle.

Regardless of whether it is a big or small matter, as long as it is a problem encountered in the company's development, Zhang Tao will discuss it with him and make a decision.

It's not suitable, Lin Jun shook his head, and continued with a clear mind, Our main battlefield is still the first- and second-tier cities. Now is the time to fight with our competitors. It's too early to spread our forces to the third- and fourth-tier cities. point.

Most of the third- and fourth-tier cities do not have subways, and public transportation is dominated by buses. It is difficult to say the demand for shared bicycles. After all, most people's life circles are within walking distance, and it is completely sufficient to use your own bicycle when you need to ride a bicycle occasionally.

Considering the overall quality of the residents, the product damage rate and depreciation rate may exceed expectations. From the perspective of comprehensive operating costs and income, it is not a suitable choice.

Now our top priority is to maintain the existing market share while speeding up the layout of the first- and second-tier cities. According to my research, there are already three Internet giants entering the bike-sharing market, which is bound to have a huge impact on the entire industry. !

After a pause, Lin Jun said with a serious expression.

In order to cope with the impact of capital intervention, we must speed up the progress of negotiations with Sea Lion Group, and tie more powerful allies to our chariot before other Internet giants use their own resource advantages to steal our market share.

After speaking, Lin Jun looked at Zhang Tao.

Let's go to Shenzhen City together tomorrow.

If the situation is optimistic, this should be the last time before the second round of financing is successful!

Zhang Tao nodded seriously.

I'll listen to you!