Almighty Game Designer

Qiu Hengyang didn't mind either, and after the audience's laughter subsided, he continued: The last question, the advertisement column on the gameover screen.

A lot of game designers who are not beginners have a problem, that is, they don't pay attention to the monetization method of the game, and they didn't take it into account at the beginning of the design.

For example, the game Hunter Island, which is the second-ranked work this time. It is a relatively mature adventure game, but the designer also did not consider the method of profit, which is a kind of regret in my opinion. .

It doesn't mean that if you design a game, you will succeed. Just like making a movie, your movie has a high rating, but the box office is dismal after it is released. This is not considered a success.

If you don't consider special monetization methods, then your game can only be hung on the app market and sold by shares at a more general price.

We assume that the game Hunter Island is priced at ten yuan, there are currently 330 recommendations, and we assume that 80% of these 330 people are willing to pay for this game - this ratio is already high ——Then the profit of Hunter Island is 2640 yuan.

Looking back, we'll look at Flappybird. If it also chooses to pay per person, then I can say that it will be a very bad product.

But obviously the designer took this into consideration. He set the profit method of flappybird to be free for download and charge for advertising space. This is very clever, and it fits very well with the characteristics of the game itself.

The total game time of each player is 349 hours, and we assume that there is an average death every 10 seconds - this value is already too high, and most people can't last even three seconds.

Then, the total number of deaths of each player is 125,640 times, so within one hour of the trial, this game popped up a total of 120,000 advertisements.

Also, everyone should pay attention that the goals of these advertisements are very clear, because the people who love to play the game flappybird must be mobile game users, and they are users of relatively high quality, because those who can persevere are very patient. player.

So, if I were the designer of another mobile game, I would consider buying this ad slot. Let's assume that every 30 ads in Flappybird will attract one player, and every ten real players will generate a purchase. So, my revenue from advertising on Flappybird is 418.8 purchases.”

If each purchase is 10 yuan, then my income from advertising on flappybird is 4,188 yuan, and I would be willing to invest at least 3,000 yuan to buy this ad space - which is more than Hunter Island.

One more thing, please pay attention. Hunter Island adopts a single purchase method. There are few players who like this type of game, and those who have bought it will not buy it again, so its follow-up profitability is very high. weak.

But flappybird, because of its strong virus-like diffusion characteristics, its users are very likely to show explosive growth, and the advertising space can be changed regularly, sell it to me this month, sell it to him next month, so As a result, the subsequent profitability of the game is guaranteed to a certain extent.”

So, the profitability of the two games flappybird and Hunter Island is actually very, very different!

The above points are all factors that I think the game of flappybird can be successful. The most critical point, the author has integrated all these points together, and basically made every decision right, which is what makes me The most surprising!

To be honest, if you give me 6MB of resources to make a game that can surpass Flappybird in terms of profitability, I can only say that I can't do it.

I'm done commenting, host.

Qiu Hengyang turned off the microphone, indicating that the host can continue to the next session.

The audience is a little speechless, this is too much, isn't it?

Can't do this even if you give him 6MB of resources? Does that mean that the level of this author is already higher than that of a B-level game designer? Commercial touting should also follow the Basic Law, right?

However, what Qiu Hengyang said was well-founded, and the analysis was very thorough. Many viewers thought about it along with Qiu Hengyang's ideas. Indeed, flappybird seems to be a simple game, but in fact there are many details!

Obviously, this No. 7 designer has planned every aspect of this game from the very beginning, moderate self-abuse + online show off + advertising space profit, this is indeed a very well-completed game, and it can indeed make money!

As the saying goes, experts see the door, Qiu Hengyang's comment, most viewers also think that the game flappybird is very difficult.

Chen Mo unscrewed the mineral water bottle and took a sip, and couldn't help but glance at Qiu Hengyang.

In fact, Qiu Hengyang's data about the profit of advertising space is basically supplemented by his own brain. Obviously, he has not studied the data in depth, which also shows that the designers of this era do not pay attention to this aspect at all.

According to the data of the previous life, flappybird has been downloaded more than 50 million times, and the author Ruan Hadong can earn 50,000 US dollars through built-in advertisements every day, which is nearly 300,000 yuan.

According to the banner advertising standards at the time, the revenue per thousand impressions was only about US$0.15, which is roughly equivalent to one dollar. In other words, in the previous life flappybird displayed more than 300 million advertisements every day.

If calculated at 1 yuan per thousand times, the 120,000 advertisements displayed by Chen Mo's flappybird are roughly equivalent to 120 yuan.

Even if it is replaced by a more expensive interstitial advertisement, UU reading www.uukanshu.com is ten times higher, and it is only 1,200 yuan. Qiu Hengyang is obviously overestimated.

However, Qiu Hengyang is right about one thing, that is, the biggest advantage of this game is the explosive diffusion speed, especially after Chen Mo adds networking and ranking functions to it, its diffusion speed will be further improved. It guarantees the fundamental of profitability.

However, Chen Mo will definitely not correct Qiu Hengyang's statement, he is too late to have fun now.

Chen Mo knew very well in his heart that with Qiu Hengyang working so hard to give him a platform, the champion of this design competition would be 9 out of 10 winners.

Moreover, Qiu Hengyang was able to analyze so many things after just playing for an hour, and even calculate the approximate income. In Chen Mo's opinion, this is also a very demon-level performance. If you compare it with another judge , Obviously Qiu Hengyang's level can rub both Shi Huazhe and Lin Hai on the ground.

There are still geniuses in this world, not all mediocrity like Shi Huazhe.

Shi Huazhe's face is not very good-looking, Qiu Hengyang's analysis is basically like slapping his face in front of him, can you feel better?

Of these two judges, one demoted flappybird to nothing, and the other held it up. Obviously, only one of the two is right, and now most of the audience is obviously on Qiu Hengyang's side. For mobile phone users, please visit m.reading for a better reading experience.