After the filming was completed, I awakened my superpowers
Chapter 5 It’s completely cold! Let’s save it
……
Sheng Yixia quit V blog and cooked himself a bowl of noodles with scallion oil and crab roe.
The scallion oil and crab roe were canned goods, and the noodles were sun-dried noodles, which can be stored for a long time. It was not very rich, but it was better than eating instant noodles or ordering takeout.
Looking at the time, it was almost eight o'clock. Sheng Yixia opened the Y station TV video and began to refresh frequently, waiting for the movie to be released.
At eight o'clock, the prequel to the traffic jam king was released on time, and it was promoted on the second-level page.
There was no promotion on the homepage. It seems that Y station is not very optimistic about this movie.
This made Sheng Yixia feel a little bad. Is this movie going to be a failure?
Forget it, watch the movie first.
He watched while eating noodles. The movie tried its best to maintain suspense in the first six minutes. Sheng Yixia felt that it was still interesting and could watch it.
Unknowingly, he finished the 70-minute movie and felt a little unsatisfied.
You can't say that this movie is very exciting.
It can only be said that this is a standard film with some disappointments and highlights. He can give it a score of about 6 or 7.
What makes Sheng Yixia feel most uncomfortable is his own acting skills.
It's really awkward.
Not to mention his paralyzed face, the lines he read out are as bland as boiled water, without any tension.
This makes him feel like he is being publicly executed.
A month ago, he was so awkward?
He couldn't even eat the noodles.
As expected, there is no harm without comparison. He feels that when he starred in [The Legend of Sword and Fairy], his role as Yin Wujiu is obviously much better than Ah Xing. Maybe it's because he has improved, or maybe it's because he played a villain, the role's tension is obviously stronger.
No wonder after playing [The King of Traffic], the skill card he drew didn't even have a one-star proficiency.
The system really doesn't lie to me.
However, he is not without advantages.
First, he is handsome. This advantage is reflected everywhere in the play, completely "outshining" the male lead Ah Hua.
Second, his card-controlling skills are very cool with the help of props and post-production special effects, not much worse than the effect he showed in reality after getting the card-controlling skills, plus his outstanding appearance, which looks very bright.
Other than that, there is really nothing else.
After Sheng Yixia summarized the film effect of the prequel of the traffic king, he opened WeChat again.
He clicked on the WeChat group of "The teachers of the prequel of the traffic king are very popular" and saw that there were indeed many messages in the group.
He read it through and summed it up in one word.
It's cold!
More than half an hour ago, Zhou Shuyue sent out the background playback data of [The prequel of the traffic king], and the audience retention rate of six minutes: 40%.
This seems to be an acceptable data for a low-cost online movie.
But the problem is that this movie rushed to show a lot of cool operations in the first six minutes, which resulted in a six-minute retention rate of 40%.
Zhou Shuyue said that the bounce rate of this film is the highest between eight and thirty minutes, but after thirty minutes, the bounce rate of the audience drops significantly, and they can watch it steadily.
In this way, the two important indicators [Film Completion Rate] and [Average Film Viewing Time] will be reduced.
If the indicators are poor, the video website will reduce subsequent promotion, which will make the film even less popular. After it becomes less popular, it will not be able to recover the cost, and it may even lose a lot of money.
If this happens, it will be difficult for producer Zhou Shuyue to attract people to invest in the project, and her career will decline.
So Zhou Shuyue was a little depressed after posting the data in the group.
The male lead Ahua and the second female lead repeatedly comforted her in the group, saying that failure is the mother of success, and we should summarize the lessons of failure and fight for glory again.
At this time, the more experienced female lead who had starred in many online movies said in the group: "Sister Zhou, although our data is not very good, it can't be considered a real flop. If we can increase the publicity and heat outside the video site and increase the traffic, we should still be able to get some volume."
"If there is volume, the website will also help increase the publicity, and then there will be a chance to make a profit."
"The key is that we don't have money now." Zhou Shuyue replied with a sigh, "The total investment of our project is only 4 million. We spent too much in the early stage, and the post-production exceeded the budget by 300,000. There is basically not much publicity and promotion expenses left."
If you have money, you can still take a gamble, but if you don't have money for publicity and promotion, it will definitely be a failure.
There was a silence in the group.
Except for those who make money, no one wants to see the movie they participated in flop.
Only when the movie is popular can everyone rise with the tide, broaden their acting careers, and raise their status.
"Let's go all out. I'll borrow two million to boost the publicity and distribution. Maybe I can make back the cost, and then I'll have a chance to fight again." Zhou Shuyue gritted her teeth and said, "I still have a house in Suzhou. If I mortgage it, I can raise two million in a short time. Brothers and sisters, wait for my good news."
See here.
Sheng Yixia spoke up: "Sister Zhou, wait a moment."
"Yixia, don't persuade me. If I try, I still have a chance. If I don't try, I will really lose." Zhou Shuyue seemed to have made up her mind.
Indeed, who can do a job like producer is not a courageous person.
"I'm not persuading you to try or not. I want to help you analyze the data to see if it's worth it, or how to have the highest winning rate." Sheng Yixia said, "I just looked at the data reported by Sister Zhou. The biggest problem now is the content of the eight-minute to thirty-minute time period."
"I've also watched this episode. It's really mediocre and has no highlights. It's reasonable for the audience to have a high bounce rate."
Without waiting for anyone to ask questions.
Sheng Yixia continued: "But we started to have highlights after thirty minutes. The plot stickiness suddenly increased, and there was even a reversal trend, indicating that after someone jumped out, they fast-forwarded to the back and started watching."
"Based on what I watched, the thirty-minute plot point happened to be when Ah Xing got out of the psychological trough of failure and used his super power to show off his card control skills. The process was very cool and eye-catching. It can be seen that it is A lot of post-production budget was spent. ”
"From this point of view, although my acting skills are mediocre, the audience's recognition of the cool card control skills is still very high. So, if Sister Zhou uses the borrowed two million to vigorously promote Ah Xing's rise The wonderful scene of card control, coupled with targeted marketing through copywriting, should be the best solution.”
"In terms of copywriting, we can strengthen the propaganda that the film adopts a narrative method of first suppressing and then rising, indicating that the dullness in the beginning is to pave the way for a higher rise in the follow-up."
"Use words such as 'the plot is super exciting after thirty minutes', 'a masterpiece that was almost delayed by the editor', etc., to strengthen the audience's tolerance for the mediocre plot in the first thirty minutes, and improve our Completion rate and average viewing time.”
"With external traffic coming in and the overall data getting better, the website will have reason to increase publicity, which will create a positive chain reaction."
Zhou Shuyue made a shocked expression, and then sighed: "Teacher Yixia, after you analyzed me like this, I felt like I was being touched by an immortal. My brain suddenly became enlightened. I know what to do next, what to do, and how to do it." It’s clear.”
"Sister Zhou, you are so complimentary. You are just a fan of the authorities."
"As expected of a top student from a prestigious school, do you have any other suggestions?"
Before Sheng Yixia could speak, the female lead made a spiritual suggestion: "I suggest that the C position of the announcement poster be replaced by Yixia. It is best to add a cool card control skill. Brother Hua's appearance is really good." Can’t fight.”
If it had been before the film was released, this would have been a legendary split, and it would most likely cause conflicts and disputes.
But right now, it's just a matter of being a doctor before the movie dies, and no one cares about it.
"..." Ah Hua, the first male, uttered a series of ellipses and a question, "Can Ah Xing be as handsome as me? I am known as Little Ah Hua from the Mainland~~"
"Better looking than you." Female one.
"Better looking than you." The second female lead.
"Better looking than you." The villain Jie Ge.
"Better looking than you." Zhou Shuyue.
"..." Ah Hua, the first male.
"Everyone is waiting for my good news." Zhou Shuyue seemed to have been opened up, and her hesitation and confusion were gone. She appeared to be full of fighting spirit and confidence, "This time, I am going to lead you guys into a fight. What a wonderful turnaround. I will invite you to play [The Prequel of King Du] later, which will definitely cost over 10 million yuan in investment!”
"We are sure to win. This is what I, Zhou Shuyue, said. Even if Jesus comes, I can't stop him."
"Sister Zhou, come on, after the new promotion copy comes out, we will also help with the promotion~~"
The originally cool atmosphere in the group suddenly became ignited.
…
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