African Entrepreneurship Record

However, the growth rate of East Africa is also very fast. After entering the 20th century, the urbanization progress of East Africa has exceeded that of other powerful countries every year. Except for Japan, the industrialization of other powers has been accumulated for nearly a hundred years.

Take Germany as an example. Germany began to industrialize around the middle of the 19th century, but this does not mean that Germany did not have an industrial foundation before. Germany was also relatively late in industrialization among the powers. The industrialization movement in East Africa did not officially begin until the First Five-Year Plan.

Of course, this so-called "industrialization" certainly does not refer to the small-scale industrialization process, but the large-scale industrialization process at the social level. After all, buying two equipment, hiring a few workers, and registering a factory are obviously also within the scope of industrial development. If the standard is lowered, the industrialization of East Africa can even be traced back to the sisal factory in the colonial period.

…

The first town.

Sweet Palace has now become the central exhibition hall of the World Expo. Most areas of the entire Sweet Palace are open to accommodate exhibits from companies from various countries.

Carls, the second prince of East Africa, attended the opening ceremony and made a speech, announcing the official opening of the East African World Expo. Carls did not make a long speech to disturb everyone's interest.

It is not a big problem to simplify the program. After all, the theme and highlight of the World Expo are still the new things and products of various countries.

In addition to the host East Africa, almost all other members of the East African World Expo come from industrially backward countries and regions, or some colonies.

After all, the Panama World Expo in the United States is also underway at this time. The East African World Expo should avoid some homogeneous content to highlight the industrial characteristics of the country, and at the same time, it should also conform to the development of East African national strategies.

"Future kitchen!"

Paraguayan businessman Morgan came to a booth and looked at the exhibition area built completely in the form of a kitchen with a novel look.

"Hello, sir! I am an employee of East African Jiachu Company. How can I help you!" A salesman asked politely.

"What is this?" Morgan pointed to an object in front of him that might be a pot.

"This is an electric rice cooker produced by our company. Its main purpose is to steam rice, cook porridge, or make soup. Of course, it can also heat some other foods."

"Of course, in most families in East Africa, it is generally used as a tool for steaming rice. After plugging in the power supply, just add the right amount of water and rice, press the button on it, and it will automatically trip after the time. If it is other food, it will be relatively troublesome. For example, when cooking porridge or soup, you have to look at the time and steam like traditional pots to prevent overflow..."

This salesman is very experienced. As one of the most common household appliances in East Africa, for a long time, the sales of electric rice cookers in non-rice-based countries were not very good.

After all, during this period of time, the competitive pressure of rice as the world's staple food was still very large. For example, many European countries now regard potatoes as the most important food crop, and high-yield crops such as corn are also expanding their territory. Others such as cassava and sweet potatoes also occupy an important position.

There is no doubt that wheat and rice taste better, but the productivity level of this era is far less than that of the 21st century in the previous life. More people still choose food crops with filling their stomachs as their primary goal.

Therefore, the early sales of East African rice cookers were at most in the Far East, South Asia, and the Middle East, and the scope was limited after all.

Later, East African companies thought that although rice cookers are most suitable for making rice, it does not mean that they cannot make other foods! Therefore, the sales of rice cookers after expanding their uses have increased significantly.

Morgan, a Paraguayan businessman, has a strong interest in rice cookers. Rice cultivation in Paraguay is also on a certain scale, especially in recent years, influenced by East Africa, the rice planting area in Paraguay has also expanded a lot. Of course, if the rice cooker has only one use for steaming rice.

Morgan will not be tempted. After all, although the rice area in Paraguay has expanded in recent years, the dietary habits of Paraguayans are still dominated by wheat, and they have an absolute advantage.

But rice cookers can steam and cook, and can also be used to make other foods, which is different. This means that its sales market is no longer limited to people who like to eat rice. It is good for making soup or cooking pasta.

After the wars in the 1960s and 1970s, Paraguay's population structure has undergone a considerable change, among which there are many descendants of Italian immigrants, so many Italian eating habits will inevitably affect Paraguay.

"How much does it cost?" Morgan asked.

"Only thirty Rhine guilders." The salesman replied.

"Can it be cheaper?"

"Of course there are cheaper alternatives, but look at the one next to it, it only costs twenty-three Rhine guilders, but the materials used are very different."

Morgan calculated in his mind, this price is not low, but as a "home appliance", that's another story.

In Morgan's view, this rice cooker is undoubtedly a "high-end product". After all, the world's mainstream kitchen utensils are still in the stage of burning firewood, coal and other open flames, which is also a selling point.

However, although Morgan is optimistic about the sales of the rice cooker, he did not make a decision immediately. After all, this is only a product of an East African company, and other East African companies must have cheaper competing products.

On the booth, there are a wide variety of kitchen appliances, including rice cookers, rice cookers, coffee cookers, electric tea kettles, range hoods, electric mixers, electronic lighters, etc. These household kitchen appliances opened Morgan's eyes.

At the same time, Morgan is also very interested in the conventional kitchen utensils produced in East Africa. Although the household appliances are very high-end, the mainstream of kitchen utensils is naturally still based on traditional kitchen utensils.

However, these household appliances are also relatively "precious". After all, Paraguay does not have so many household appliance maintenance personnel to solve after-sales problems. If there is a problem, it is almost equivalent to direct scrapping, which is a huge defect.

In addition, Paraguay's power supply is also a big problem. Paraguay does not have a developed power supply system like East Africa, so Morgan simply cannot order these kitchen appliances in large quantities.

The ordinary kitchen utensils produced in East Africa are very different. The quality is reliable, and its price is even more attractive to Morgan.

As a powerful industrial country, East Africa's industrial production capacity is naturally not comparable to Paraguay. Large-scale production has greatly reduced costs, making ordinary kitchenware in East Africa appear to be inexpensive.

Of course, Morgan still asked a key question: "Does your company have a sales office on the West Coast? After all, from the location of Paraguay and East Africa, the trade between the two countries is mainly through the South Atlantic route. We can't go all the way to the East Coast to purchase."

The East African salesman said: "Of course, we have branches and factories in Cabinda and Lobito. If there is a need, you can place an order directly in Cabinda. This is our company's business card. You can get our company's business information by phone."

As he said, he handed a card to Morgan. In addition to the company's headquarters address, there were two phone numbers on it.

"No. 24, Canal Street, New Frankfurt." Morgan read the information above and said, "Is your company's headquarters located in an inland city?"

"Yes, New Frankfurt is not far from the capital Rhine City, and is an important transportation hub in East Africa. Dar es Salaam is just one of the locations of our branches. Whether on the east or west coast, our business is doing very well, and we have many foreign partners."

East Africa Jiachu Company is a kitchenware manufacturer that has emerged in New Frankfurt. It relies on the strong transportation advantages of New Frankfurt, especially the great influence on the domestic kitchenware market in East Africa. Its predecessor was the New Frankfurt Kitchenware Factory No. 2, which is a local state-owned enterprise in East Africa.