Ace Hollywood
Chapter 180: Changing the World
??? On August 15th, in the eyes of the public, My Big Fat Greek Wedding was officially released in North America. After two weeks of pre-screening, this work has undoubtedly become the most famous work in the summer. [For more exciting novels, please visit]
Importantly, the super high score of 9.2 on IMDB and the freshness of 94% on Rotten Tomatoes all show that this is an undoubted masterpiece.
On any major Internet platform, the mainstream evaluations you can see are above A, and some B-level evaluations are just nitpicking about some minor issues.
Among the mainstream newspapers and periodicals, the local media in Los Angeles are respected by the Los Angeles Times. Everyone knows the stories that have to be told between this newspaper and Daniel, so the evaluation of the paper media is often ignored. On the contrary, the comments of ordinary Los Angeles viewers on the Internet seem to be more credible.
Daniel himself has attended three theater meetups in Los Angeles, one of which, of course, was attended by those MB users who won the ticket. After the official release, he, Nia, and even Tom Hanks will go to one to three movie theaters in each city to strengthen the close connection between the movie and the audience.
From the beginning to the end, whether it is publicity, box office live broadcast, word-of-mouth marketing, or theater contact, the central line of DD's publicity strategy has not changed, that is, stand with the audience, let the audience participate, and let the screening of The Greek Wedding Become a common cause for audiences and producers.
So far, it is obvious that all this has been very successful, and the support and attention of fans and audiences to the film far exceeds everyone's imagination. Their enthusiasm also surprised everyone, which is the power of engagement.
...
LAH.
A technical employee is accelerating the sinking of some bad reviews about The Greek Wedding on the LAH forum. There are not many, but some do point out some flaws in this movie, which may touch some people's thunder points. So starting from last week, the PR of DD Films contacted LAH to start negotiations on cooperation matters. In Tianping Mountain, which insists on fairness and authenticity and a high price tag, LAH obviously chose the latter. The person in charge believes that this will also be the choice of most people. not to mention. Apparently there is a group of people in the LAH forum who are pushing up the response rate of good reviews. Usually, a good review can have dozens of replies in just a few minutes, and a negative review. It reflects the normal response rate of the LAH film and television version, which is less than ten in an hour. In this case, the negative evaluation itself can easily be pushed to the back, and finally disappear. What LAH does now is to speed up this process, and does not fundamentally challenge some principles.
But even so. The person in charge only notified his most trusted employees to complete this operation, and gave him a gag order.
As a result, when the male employee saw that the female employees in the company were proud of Daniel and the success of Greek Wedding\
,"There will always be an unbearable urge to say everything in my heart.
You've been manipulated, it's all a lie, they have a group of people who are playing with the Internet, using dollars to clear the way, turning delusions into reality-and then converting them all into box office and putting them in their own pockets.
And you are so stupid to think that everything is your own credit. All because of Daniel's excellence.
Yes, he is excellent, a master of schemes, a dark manipulator.
However, thinking of bonuses and wages, as well as the boss's trust and respect for him, he had to forcibly hold back the urge every time.
...
On August 15th, the official MB of Greek Wedding did not continue the tradition of live broadcasting on the first day of the movie. This made everyone very disappointed, but it is also understandable. However, the anticipation for the final number in my heart is getting more and more unbearable. In fact, the studio, the leading company in box office statistics, has announced that it will provide free daily, weekly, monthly, and quarterly Greek Wedding to its 2 million registered users because of the stimulation of the non-stop live broadcast of Greek Wedding 15 days ago. , Annual box office information, it will cooperate with various statistical companies across the United States. In order to obtain offline information, and develop a more complex and more accurate algorithm, so that the error of sample estimation can reach an acceptable range. However, real-time box office statistics are also not operational for studios.
At noon on the 15th, the official MB of Greek Wedding updated the information, saying that it will announce rough box office figures at 11:00 p.m. today. At 8 o'clock tomorrow morning, the uncorrected exact box office will be updated. At the same time, what is exciting is that the official MB released a forecast data, According to predictions, as of 12 o'clock on the 15th, the box office of Greek Wedding today has exceeded 25 million, and the total box office has exceeded 85 million.
This prediction is basically equivalent to announcing that My Greek Wedding will break through $100 million on its first day of official release.
In response to this information, major newspapers quickly launched relevant reports on their portals.
The super dark horse of 2002 has been announced, and the return on investment of 10 million independent films is bound to be refreshed.
At 11 o'clock in the evening, many people changed their sleep habits and stayed in front of the computer to wait for rough numbers.
52 million!
52 million in a single day, 3211 screens went online, and the contribution rate of a single screen exceeded 16,000, which even exceeded the number on the first day of screening.
incredible.
Film is about to enter the Internet age.
The company must enter the Internet immediately, imdb, Rotten Tomatoes, etc., we should at least acquire one of them to ensure our influence in the Internet age.
Crazy Movies, Crazy Internet.
52 million in a single day, 16,000 US dollars for a single screen.
These two figures are enough to startle all companies including the Big Seven in Hollywood, including News Corporation, Sony, Time Group, etc. behind them.
DD Films, MB, and Shanying are becoming more and more popular.
In the office of DD Films, the main leaders who made all this, David of DD Films, Javier of MB Company, Fred of Shanying Company, Kusa, Daniel's big agent, Melissa, Daniel's film investment manager, Trevor, the person in charge of project public relations, and Ferguson, the head of Daniel's film investment department of DD Films, surrounded Daniel, the creator of all this.
In addition to excitement and excitement, there was a trace of uncertainty and bewilderment on everyone's faces.
Fred asked everyone for new ideas.
Can all this be replicated? Will it become an invincible magic weapon?
Daniel looked at these people who were fighting with him.
At this moment, just for a moment, he really realized that a person who has mastered the trend and the future is no different from God to some extent. Melissa, who graduated from Princeton, has a family background, and Fred, who is amazingly talented in technology. All these extremely good characters are like ignorant toddlers in the face of it all.
They look at themselves like believers look at God, and they are full of doubts, waiting for their own answers.
Break free from this unrealistic feeling. Daniel took a breath. These people are far superior to him in their respective fields. What he relies on is the actual experience of these new things in the next ten years.
The answer, obviously, is no.
Most of them breathed a sigh of relief, only Trivor's eyes were slightly gloomy.
Is it possible that there will be another Greek Wedding? My answer is 'yes'! But when exactly will it appear. In what subject matter and in what cast, no one knows. Everything has become uncertain. Why , you can imagine how many unprecedented innovations we have made when we implement all of this. We use MB's database system to conduct a large number of targeted analyzes for different age groups, different genders, different occupations, and different regions. We conducted a detailed analysis of the users among them, and then determined the design plan of our promotional materials, advertising words, and recommendation density. We chose the premiere in the Los Angeles area, thanks to DD's prestige and connections in the area. An hourly live broadcast is impossible, and a screening scale of more than 500 yuan is impossible. We have used Ivan Zuckerman's creative invention to make pop-up windows everywhere-I swear, countless people will curse us in the future Yes. All this constitutes a plot of the former owner.
Can you imagine that someone can repeat all this in a short time? Yes, not at all! So, does this mean that we can monopolize this kind of publicity? At least this year. The answer is no, the Internet is always open, if MB refuses to cooperate with other film companies, then MB will be replaced and eliminated. The same goes for Mountain Eagle. Even DD Films is like this. Then, some immature movie promotion methods, some bad movies, some rough and offensive push information, all of these will quickly destroy the mystery and power of Internet movie marketing. I guarantee it, until December when The Two Towers hits theaters. MB users will feel disgusted with this method.
However, this does not mean that this method will be a one-off. It will become a possible method, not a sure-win method, just like the traditional publicity method. Some people do it well enough. They can profit from being able to avoid being disgusted and impress the audience.
Everyone will quickly recognize all of this. It still plays a pivotal role in Hollywood, and it will be even more important to MB and Shanying. Whether they can seize this year's opportunity to establish the value of MB to businesses and at the same time Users should ensure the user experience of MB, strike a balance between the two, and then seize the opportunity to establish new profit methods and opportunities for rapid development, so as to achieve the goal of exceeding 10 million to 15 million users this year and enter a period of rapid growth. Of course, at the same time, MB must pay attention to adapting to this change. Ten million users and five million users are completely different concepts. What's more, with the development of MB, it is bound to enter other countries as well. At that time, users will It is at the billion level, you have to be prepared, if you operate a platform with hundreds of millions of active users-that is something that can really change the world. Javier, do you understand?
The development of MB is based on Chinese Weibo and American Twitter. It is self-evident that Twitter has a special position in various affairs around the world. (To be continued.)
PS: Thank you Qingcao, Ming Ye, and Eternal Fall who love to eat rabbits, for your rewarding monthly tickets, bow xh211
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