Revive Liverpool

Chapter 86 New jersey sponsor
Li Nan finished watching the Wimbledon match at Wimbledon, and now it's July, and it's time to start planning for Liverpool's Asian tour.

While Li Nan was watching the Wimbledon match, the transfer of Liverpool players was almost in progress.

Moving forward in time, before the start of the Wimbledon game, Liverpool's official website also announced the team's third jersey. The main color of Liverpool's third jersey in the new season is white, consisting of cyan black and cyan blue.

When Liverpool was registered as a football club in 1892, the color of the jerseys at that time was alternating white and blue jerseys.

It wasn't until 1964, when Bill Shankly became Liverpool manager, that the Reds' jerseys turned red.

This set of jerseys with white background and blue border is inspired by the 80s, with diagonal stripes on the front of the shirt.

The official website explains that this jersey will bring fans a sense of nostalgia, and it is also a respect for the club's past glory.

Of course, the release of the jersey is not the point. The point is that Liverpool has negotiated their jersey sponsorship after next season.

As the team's current jersey sponsor, Adidas acquired Reebok and signed a six-year contract with Liverpool to become Liverpool's jersey sponsor.

And this contract will end next season, which means that Liverpool's jersey sponsor for the 2012-13 season has not yet been determined.

In the original time and space, because Liverpool ranked No.2009 in the Premier League in the 10-7 season, Adidas lost interest in continuing to sponsor Liverpool.

Coupled with the fact that Liverpool ranked sixth in the 2010-11 season, this is not the most deadly.

The most deadly thing was that Liverpool lost their qualifications for the European War, which caused Adidas to completely give up the idea of ​​​​continuing Liverpool's jersey sponsorship.

And just in 2010, Fenway Sports Group, formerly known as New England Sports Enterprises, acquired Liverpool for $4.76 million.

John Henry thus replaced Tom Hicks and George Gillett as the new American boss at Anfield.

Warriors Sports was originally a sponsor of the Boston Red Sox under the Fenway Group, and has a close relationship with John Henry.

Moreover, Warrior Sports also intends to enter the football field and expand its business scope.

The two hit it off, and Warriors Sports became Liverpool's next jersey sponsor.

Compared with the original time and space, Liverpool has re-entered the Champions League this season, but Adidas is not particularly interested in Liverpool's next jersey sponsorship.

In other words, Adidas is not optimistic about Liverpool's performance in the next few years, and only quoted a moderate offer for Liverpool's next jersey sponsorship.

As the owner of Liverpool, Li Nan saw Adidas' offer of 12 million pounds in [-] years, and was not very satisfied with Adidas' offer.

In Li Nan's view, Adidas's offer is acceptable every year on average.

But Li Nan's plan for Liverpool is not to wait so long for Liverpool's revival.

In Liverpool's plan, next season Liverpool should have moved towards a revival and began to harvest various trophies.

At that time, Liverpool's commercial value will definitely continue to rise, and it will be cheaper for Adidas by then.

Therefore, Li Nan will definitely not accept a long-term jersey sponsorship, and will probably only accept a two- to three-year jersey sponsorship contract.

And if it's just a two-to-three-year contract, Adidas doesn't want to sign such a contract with Liverpool.

I don't want to give Liverpool such a high price again, it's just a three-year price of 3000 million pounds.

Although it is possible, Li Nan hopes to ask for a higher sponsorship price.

Especially when Liverpool's rival is Manchester United with huge commercial value.

Although the commercial development of Liverpool jerseys is not as good as that of Manchester United, and Manchester United's recent record is much better than Liverpool.

Let’s just say that Manchester United won the first place in the league last season, and the Champions League also entered the final stage, but it was a pity that they lost to Barcelona and finished second. It can be said that it is a chicken that lays golden eggs.

It is understandable that the team's jersey sponsorship price is lower than that of Manchester United.

However, the cooperation between Manchester United and Nike has lasted for many years. Their current contract is valid from August 2002, 8.

The contract lasts for 13 years, and the total sponsorship fee is 3.055 million pounds (some say 3.03 million pounds).

In 2011, Liverpool signed a six-year, £6 million jersey sponsorship contract with Warriors Sports.

(Even the jersey sponsorship signed by Liverpool in 2011 is still not as good as Manchester United, which shows that Manchester United's current commercial value is not that great.)
Although the team's recent record is not good, but as a veteran giant team, the sponsorship price of the jersey must not be low.

Due to the absence of John Henry, the former boss of the United States, Li Nan, who is now the chairman of the team, has no connections in the sports world, and has no one to talk to several major sports brands.

So Liverpool took precautions at the beginning of the off-season and looked for sponsors for their next season's jersey sponsorship.

Contacted Nike, Warriors Sports, Under Armor, Umbro and other sports brands in Liverpool.

Liverpool is expressing that they hope to sign a short-term contract, a two-to-three-year contract, and do not want to sign a long-term contract.

Although Nike wanted to sign Liverpool, but when they heard that Liverpool only wanted to sign a two-to-three-year contract, their willingness was not strong.

Under Armour, who just became Tottenham's jersey sponsor this year, also wants to become Liverpool's jersey sponsor, but cannot cast too high a price to become Liverpool's jersey sponsor.

As for Umbro, after being acquired by Nike in 2008, Nike penetrated its sponsorship and promotion into the football field; at the same time, it gradually captured the football resources of the latter with the help of Umbro.

And now Umbro has gradually come to an end, and there is nothing it can do about the sponsorship of Liverpool jerseys.

The last thing left is that the Warriors Sports in the United States stayed. Liverpool still negotiated with Warriors Sports for their jersey sponsorship as in the original time and space.

Warriors Sports hopes to expand its field and enter the football market.

There is nothing dissatisfied with Liverpool's two-to-three-year contract, but I just hope that I can have the priority to renew the contract by then.

Liverpool is also very satisfied with Warriors Sports. Although Warriors Sports has not made football series products before, the quality of the jerseys produced may not be as good as those provided by Adidas before, but they can still make do with it. It is estimated that the jerseys are not much different.

So Liverpool began to discuss the price of jersey sponsorship with Warriors Sports.

Warriors Sports still has some desire to sponsor Liverpool.

The two finally reached a two-year contract of 400 million yuan, and Warriors Sports became Liverpool's jersey sponsor for the 2012-13 season.

(End of this chapter)