shooting guard era

Chapter 86 106. Sneaker contract?Choose Nike

At the beginning of 2005, the hottest topic in the NBA was not that Kobe could not participate in the game due to a knee injury for a month. It's two teams.It's not that Iverson scored 64 points in the face of the new generation of top shooting guard Dwyane Wade and became the player with the highest score in a single game in active service.It's not that the Cavaliers changed their coaches, hired Marshal Mike Brown, and announced that they would be based on defense.It's not that Carter finally got his wish and left the Raptors to go to the Nets to join hands with Kidd, and Mourning successfully returned to the Heat.

These start-of-the-year events are sensational, but what happened today left fans in a mess.

On January 2005th, 1, the three most well-known basketball shoe brands, Air-Jordan, Nike, and Adidas, officially offered endorsement offers to Ye Han, and the endorsement fees refreshed people's perceptions!
After Adidas missed James and gave up Kobe, the sales share of basketball shoes dropped sharply. In order to restore the decline, they gave Ye Han an amazing offer of 7 million US dollars in 9500 years, surpassing the 7-year 9000 million US dollars that James signed with Nike when he graduated from high school. The contract became the highest endorsement offer in NBA player history.

Not long after Adidas sent the official offer, air-Jordan also made a move. The offer they made was not much different from Adidas, which was also 7 million in 9500 years.But they have an advantage over Adidas, they have Jordan to negotiate a contract with Noah.

As the parent brand of air-Jordan, although Nike and air-Jordan belong to the same group, they are in the ranks of competition internally.However, Nike's offer is a little less than the other two, 7 million in 9000 years, which is the same as their offer to James.Of course, they would not offend James because of Ye Han, and they didn't want to give Ye Han the feeling that they didn't value him, so they gave them the same endorsement fee.

Back home with three endorsement quotation contracts, Noah couldn't stop smiling.

从一开始3年1200万，到后来10年5000万，到现在7年9500万的报价，终于等到了最好的时候了。

If he signed the endorsement early for 1200 million, he would be at a big loss now!For several sneaker brands, delaying until today has made them lose a lot. The average annual endorsement fee that Noah wanted was around 800 million. After all, Kobe’s endorsement fee in Adidas is almost that much. Kobe and Nike The new contract signed is only 6 million in 6000 years.

For example, the endorsements of Wade, Anthony and others in Nike did not exceed 500 million. The huge commercial value of Yao Ming and the endorsement of Reebok are only more than 600 million a year.

Now that a 7-year endorsement contract of more than 9000 million yuan is in front of her eyes, Noah is in a state of joy and worry. What's more, she drank coffee three times today, and whether she can fall asleep at night is also a problem. This is very tangled, it's too late Sleeping is not good for the skin. She has been very tired from work recently, so she really doesn't want to stay up late.

Noah returned home and showed Ye Han the three contracts. Ye Han made a decision without any hesitation: "Sign to Nike."

"Nike? Why didn't you choose air-Jordan?" Noah was a little strange. Since she chose the Nike camp, why didn't she choose air-Jordan, which has a higher price and can build a good relationship with Jordan?

"The air-Jordan logo is so stupid, I definitely won't do that kind of dunk." Ye Han's reason was simple and rude.

In fact, Ye Han didn't want to be Jordan's shadow. He didn't like the title of Jordan's successor at all. The Bobcats team had already spread rumors that they would eventually be bought by Jordan and become a player under Jordan's banner. Air-Jordan, who has a lot of financial interests, signed an endorsement contract, which will inevitably make people feel tricky.Instead of asking for the extra 500 million, why not simply sign a contract with Nike, and Ye Han has his own ambitions, he wants to have his own sneaker brand, even if it is just a sneaker brand named after himself, and sign a contract with a sub-brand of Nike , it is obviously impossible to complete the idea of ​​having your own brand.

As for Adidas, in view of the way they treat Kobe who made them a lot of money, Ye Han is afraid that if something happens to him one day, such as a conflict with the Basketball Association about whether he can return to the national team, will they For the Chinese market and to solve it for myself, I really can't tell.

Noah is usually domineering, 500 million is very important!so much money.But since Ye Han had to wear sneakers in every game, she respected Ye Han's idea very much.

Without entanglement, Noah immediately called Adidas representatives and Jordan to tell them their choices.

No one cared about Adidas' reaction. Jordan was not angry after hearing Ye Han's choice, but smiled after hanging up the phone.

A guy who is unwilling to be inferior and wants to create a great career by himself is what Jordan appreciates.Although the annual share may be several million less, he appreciates Ye Han's idea even more.

Just in the past summer, Jordan also sent an offer to Kobe, who was terminated by Adidas, but the latter decisively chose Nike, which did not affect Jordan's love for Kobe.

Rudy Knight, the representative sent by Nike to negotiate the contract with Noah, was first surprised and then ecstatic after being notified by Noah!They can be said to be the least competitive among the three brands, but Ye Han unexpectedly chose them!They didn't even think about being able to compete against Jordan, because Ye Han was a player on Jordan's future team.

Nike immediately announced that it will sign a 7-year 9000 million endorsement contract with Ye Han, and will hold a press conference in Charlotte tomorrow to formally sign the contract with Ye Han.

After deciding on the sneaker endorsement, Ye Han came to the arena in the afternoon to prepare for today's back-to-back games.

Leaving aside the other impacts of the endorsement contract, the impact on today's game alone is huge.

Today the Bobcats faced the Toronto Raptors back to back. Originally, because Carter was traded to the Nets, not many people paid attention to today's game, but due to Ye Han and Nike's press conference tomorrow, a large number of reporters rushed to Charlotte that day , packed the pre-match press conference venue for this game!
"Ace, congratulations, choosing Nike is a great choice." Jordan said to Ye Han very generously before the game.

Originally, Jordan returned to Charlotte to sign an endorsement contract with Ye Han. Although the trip was for nothing, he didn't have too many regrets. The business was not guaranteed to be done.

"In the future, my sneakers will compete with you for business. How about it? Is there any pressure?" Ye Han said bluntly.

Seeing that Jordan didn't care who he signed the contract with, Ye Han had a better impression of Jordan. If he was a small-minded boss, Ye Han would probably feel disgusted.

"I'm very honored, haha. It's a bit regretful to say it today. I wanted to see you play against Vince Carter, but he has already gone to the Nets." Jordan laughed.

"It's really a pity..."

Ye Han has already played against Kobe and Iverson among the four shooting guards, and he was brutally abused both times. However, he still likes to play against these strongest players. Playing chess with the stinky chess basket will become more and more stinky. Only the strong can see their own shortcomings, but this idea can only be completed when they play against the Nets next time.

(End of this chapter)