shooting guard era

Chapter 131. The Ice Generation

On the day when the All-Star Weekend roster came out, Ye Han was in a daze. Thinking that there would be five games in three days, he felt exhausted after the All-Star Weekend clearance trip.

But that afternoon, when a long-lost woman came to Ye Han's house, all his tiredness disappeared, and he became excited.

"Ace, is this your signature shoe? It's so cool." Okafor looked at Ye Han with envy. Although he also endorsed sneakers, they were for ordinary sneakers that are usually sold. As for signature shoes, it is still very difficult. Far away, there are very few insiders who have signed sneakers. Yao Ming is the only one who can barely resist the curse of the center's inability to sell shoes. Even O'Neill is only a rookie. Reebok tried to give him two pairs of signature shoes, and the sales were extremely high Poor, after that, like other insiders, no signature shoes have been released.

No way, the sneakers of inside big men are all to protect the legs and ankles, the focus is on cushioning and bearing weight, and fans who buy sneakers rarely have big men, they like to buy shoes that are flexible and can change directions Therefore, the sales of sneakers for outside players are much higher than those for inside players.

Over time, the insiders with signature shoes in the league can count on one hand.

"It's great, isn't it? Look at the fiery red shading, the orange team color scheme, the clean shape, except for the Nike logo, which is a bit silly, everything else is too much for my appetite. I also have an All-Star game The sneakers I used that day, this time I have two signature shoes..." Ye Han showed off to Okafor.

When Linda Knight brought two customized sneakers to Ye Han's home yesterday, Ye Han fell in love with the simple style at first sight. It is said that Linda has added to the design of the sneakers this time, there is nothing fancy Instead, Ye Han was very satisfied.

"What's the name of your signature shoe? Ace Generation? Or Ye Generation?" Okafor asked.

"Nike and they named it Ice Generation, and the Ice Generation All-Star Special Edition. They said it was based on the meaning of my English name and Chinese name, although I never knew my name had Han Bing. That’s what it means.” Ye Han said nonchalantly, he really doesn’t care about the name of the sneakers, as long as it doesn’t sound bad, and Nike can associate the name of the sneakers with him, and it’s not so stupid to just use Ye Han’s generation , The second generation is already very good.

"The Ice Generation, it's so cool..." Okafor continued with envy.

Not only Okafor, everyone in the Bobcats envied Ye Han and was very grateful to Ye Han. Relying on the Chinese influence that Ye Han brought, they more or less signed some endorsements.The endorsement fees as small as 10,000+ US dollars and as many as millions of dollars like Okafor have also made them a lot of money.

There is a signature shoe in his rookie year. People think that only James has this kind of treatment. This year's All-Star Nike is focusing on James' second-generation sneakers, Ice Ice and Ice Ice All-Star special limited edition.

In fact, Ye Han has tried it on, even if it is his special custom sneakers, the All-Star special edition is no different from the normal edition, except that the special edition has the All-Star logo on it.

But because of the word limited edition and Ye Han's current extremely high popularity, there are still five days before the official sale. The pre-orders of the special edition far exceed the regular edition. People like the limited edition.

Now Nike's executives are grinning from ear to ear. Based on the hot response from stores around the world and the sold-out inventory in various regions, they estimate that it won't be long before Ye Han can earn back his 9000 million endorsement fee.

Moreover, the fans of Ye Han and James are against each other. In order to support their favorite star, they want their favorite star's sneaker sales to be No. 1. The rich fans even buy several pairs at a time, forming a competitive relationship.And these two stars are both owned by Nike, and Nike's top executives are so happy that they can't keep their mouths shut.

But these are nothing for Ye Han to care about. No matter how well Nike sells, it doesn't matter much to him, at least in the next seven years, and Nike won't give him a dime in dividends.

After Ye Han and Okafor bragged for a while, they devoted themselves to all kinds of training. Of course, they wore new shoes and wanted to adapt to the changes of the new shoes as soon as possible.

In fact, if there are no major accidents in a season, players usually only have two pairs of shoes to wear.Stars with endorsements usually only have 4 pairs, double-doubles at home and double-doubles away.After wearing the sneakers for a long time, they will naturally wear out. After wearing for a long time, the worn-out sneakers are more suitable for the player's usual breakthrough and jumping habits. New shoes always need to be adapted slowly.

Although Ye Han's pair was custom-made according to his feet, he had to get used to it.

Soon it was night, and the game against the 76ers began.

The confrontation between the two All-Star starting guards in the Eastern Conference added a lot of topics to this game.

In people's eyes, Ye Han was a very strange guy. The media promoted him as a man without friends, a teammate who didn't fit in, seemed to have conflicts with everyone, and a rebellious young man.

This image is the reason why Ye Han was able to attract a large number of fans in the first place. Most of his fans are young people, and young people have a rebellious spirit in their bones.

But he chatted with many stars. Duncan, Arenas, and Gasol had a lot of exchanges with him on and off the court, and they were full of praise for him.

This contrast made more people unable to understand Ye Han.

But today this opponent obviously cannot be friends with Ye Han, it should be said that this opponent cannot be friends with everyone.

The little man with the strongest scoring ability in history once said: I will not be friends with anyone on the field, either an enemy or a teammate.

This little man was the superstar Allen Iverson that Ye Han was going to face against today.

This is an opponent that must not let up in the slightest. Because of laxity, the OK combination that was very popular in the past missed the opportunity to dominate the historical playoff record. Although 15 wins and 1 loss are already the highest winning percentage in the historical playoffs, if it is If they won all 15 games, then the Lakers will definitely be regarded as the strongest team in history, not one of them.

Ye Han was taught a good lesson by Iverson in the last game. Ye Han underestimated Iverson's defense at the time, but was overwhelmed by the opponent on both offense and defense.

They played against Iverson again, Ye Han stepped onto the court and came to Iverson's side to wait for the jump ball.

"Hey, AI, I will definitely defeat you!" Ye Han's tone was very firm.

Iverson was surprised for a moment, but did not respond.

Ye Han said it again: "I will definitely defeat you!"

Iverson smiled, he has a very good momentum, he was so beaten up in the last game, and now he can still be so firm in his thoughts, he is indeed a person who is favored by that guy.

Iverson remembered the scene of fighting Ye Han last time, and the chat with Kobe when he went to Los Angeles, and smiled unconsciously.

"Really? It's a pity you can't do it!" Speaking of arrogance, no one can compare with Iverson!
(End of this chapter)