fake basketball player

Chapter 321

3 Chapter Thirty

The NBA can develop so fast and create such great value, which is inseparable from talents.

Trapeze Jordan, Magic Johnson, Bird Bird, and Lord of the Rings Bill Russell at the far point, and Chamberlain Zhang, a man who claims to have slept with more than 2 women.

Naturally, the development of the NBA is related to various systems in the league and various policies in the league, as well as various policies in the United States. However, the most fundamental reason why the NBA can develop so rapidly is that Because all kinds of talents are springing up like mushrooms after rain, there is an inevitable relationship between them.

Especially the stars mentioned above.

The most typical example is 'trapeze' Jordan, because of his existence, it also pushed basketball to an unprecedented height.

This matter is not blown out.

In fact, there are many examples of the impact of talents on the NBA and Jordan's impact on the league.

The most typical example is when Jordan retired.

Jordan has retired twice in his entire career. The first time was when he won three consecutive championships, and the second time was when he wanted to make up for the mistakes he made when he was the management of Washington. Decided to make up for this, in the end, because people are too old to do so.

No matter which time Jordan retired, it caused a tsunami-like shock in the league.

There may be some exaggeration in this statement, but it is not without basis.

Jordan's influence on the US economy is at least more than 100 billion, and his every move will cause changes in the Wall Street stock market.

When he retired for the first time, it caused the Dow Jones Index to drop by nearly 200 points.

Not only that, but when Jordan retired, NIKE, the "high-quality stock" in the stock market, fell straight at the opening, falling by $2.1875 to $42.375 in the session.

It cannot be said that Nike's success is entirely due to Jordan, but there are most of the reasons. Without Jordan, can Nike grow from a small company to an international brand?
This is unknown, but what is certain is that Nike is definitely not as popular as it is now.

Nike and Jordan also complement each other.

Sneaker endorsements are just part of Jordan's income.

Jordan's influence lies here. Many multinational companies are also interested in Jordan's global popularity, which also makes him the best candidate for advertising. Therefore, many well-known multinational companies have also found him and asked him to come Spokesperson for your brand.

During Jordan's career, he earned $4.08 million from advertising alone, more than his total salary during his 13 years with the Bulls.

The total contract value of products and production lines named after Jordan among the various manufacturers of NIKE in the United States alone is 52 billion US dollars.In addition, in terms of personal goods such as cologne perfume and underwear, the cooperation projects between Jordan and other companies are also about 4 million US dollars.

Since Jordan joined the NBA in 1984, he has had an inseparable and complementary relationship with the growth of all walks of life.Jordan also brought huge benefits to the Bulls, the National Basketball Association and the big business organizations in the United States. Jordan, 36, has advertising deals with Nike, Chevrolet, Sarah Leigh, McDonald's and CBS Sports.The companies are expected to match media interest with new ads celebrating Jordan's crowning achievement as he retires.

Jordan has cooperated with so many companies of a commercial nature, saying that once he leaves, it will cause turmoil in the US stock market, the president invites him, and the public persuades him that Jordan can only return to the NBA.

This is definitely not a joke.

It can be seen how important a talent, a top talent, plays to the development and growth of the NBA.

To describe it as pivotal, I'm afraid it's not enough.

It was also because of the impact of Jordan's retirement that league president Stern realized the importance of talent cultivation, which is also the main reason why the phrase "Jordan's successor" emerged crazily.

Therefore, there will be a star-making movement in the league after Jordan really retired.

This is also the main reason why the 03 generation is called the '03 platinum generation'.

It is undeniable that these people of the 03 generation have a lot of potential, and there are not a few people with outstanding abilities. However, they have not played a few games in the league before they are blown away.

This is also a last resort for the league. They are also anxious to find the vacancy caused by Jordan's retirement. Not filling this vacancy is still not an option, so they can only catch the ducks on the shelves.

There was nothing they could do, nothing at all.

James et al. were packaged.

It is even said that Howard was packaged.

One high school student.

Perhaps it can be said that Howard was really awesome in high school, and he was called "Superman", even if he was called "Superman" in high school.

It's still called that in the NBA, it's not about fighting, what is it?

But there is no way, in order to attract people's attention, they have to do it like this.

Compared with Howard, the fat man is not so lucky.

In the early days of entering the alliance, it is absolutely impossible for someone like him to be valued by the alliance. An existence that is almost a marginal person, an existence like him who is at the bottom of the second round, and many of his living conditions are in the alliance. I've been playing around for a few years, playing as a substitute for a few years, getting a guaranteed contract, and leaving when the time is almost up.

This is the fate of most people, like his fate of rookies in the draft position.

Naturally, some people will jump out, but most of them are silent.

And Fatty is the first player who can jump out after being overlooked by most experts. Moreover, Fatty is the first player to jump out at such a fast speed.

The Alliance would naturally not miss someone like Fatty.

What they need is exactly the kind of guy who can catch the attention of fans, whether it's in the game or outside the game.

This is also easy to understand.

Players must also have this ability, so that he can create more commercial value for the league and attract more people to pay attention to the game and the NBA. Only in this way can the existence of players be valuable, and the existence of the league will also have value.

This is also the main reason why the league makes packaging for the stars regardless of cost and price.

Only when the players develop well, the league will reap more benefits.

It can be seen from this that how much influence a star has, if it reaches the Jordan level, it is even more inestimable.

The current fat man is naturally unable to reach the level of Jordan the Great, but it does not mean that there is no way. The most intuitive example is the sales of the fat man's jersey.

Although Jordan has retired now, in such a commercialized league, there are a large number of talents, McGrady, Kobe and others are leading the way alone, James, Wade, Anthony and others are also beginning to emerge, and newcomers such as Howard and Fatty are also beginning to grow. This is also a good realization of Jordan's transition after retirement.

According to the US NBC news, in today's commercialized league, who is the biggest sign of the NBA?There is no doubt that this is still McGrady.

In fact, Kobe is not bad, it just said that he was affected by the "rape case", which caused his jersey sales to be affected to a certain extent.

And McGrady naturally took advantage of this vacancy to go up.

In the NBA's global jersey sales rankings, Kobe Bryant ranks second after McGrady, and LeBron James, Kevin Garnett, Dwyane Wade, and Carmelo rank 3 to 10. Anthony...

The fat man is ranked 8th.

Fatty is also the only rookie on the list, and he is the only one on the rookie list.

Judging from Fatty's development momentum, it is only a matter of time before he surpasses the above-mentioned people.

This is no joke either.

Although Fatty is only the eighth place, but as a rookie, he can reach this level, which is enough to show how good he is.

Although there are so many achievements, Fatty is still not very confident about the sales of his shoes.

After all, this is a matter of whether you lose money.

How can it be considered a loss?
No matter how much this is compared to the contracts that Nike and Adidas gave themselves, it doesn't count.

Otherwise, why are you working so hard?
With so much leisure, wouldn't it be better to enjoy life?
This is also the goal of fat preservation.

In fact, Fatty also underestimated his own influence.

How is it possible to simply exceed the contract given to him by Nike and Adidas?
Whether it is possible or impossible, however, is another story.

After the press conference of the new shoes was over, what the fat man should do had already been done.

For the rest, for Fatty, he was resigned to his fate.

After working hard, the fat man is also calm, and he won his life.

After the press conference, Fatty also devoted himself to the system space to receive rewards.

Leading the Mavericks to a 37-game winning streak this time, for the fat man, not only scored 81 points, which was the second highest scoring record in the history of the league, but also the extremely important point was that this time 81 points, 37 After winning streak, Fatty finally gathered 20 experience points.

Looking at the experience points in front of him that could dizzy his eyes, the fat man's eyes flashed as if he saw gold, his jaw was about to fall to the floor, and his eyes almost popped out.

Fatty felt indescribably refreshed in his heart, and there was nothing better than this feeling.

The fat man counted several times how many zeros there are after the word 2 in front of it, and checked again and again, counting again and again. Finally, after confirming that there were no mistakes, the fat man also jumped up immediately, as if a little girl got his own zero. As excited as a beloved toy, the excitement is beyond words, and this expression is a bit like harvesting a huge sum of money.

Normally, Fatty would be so excited only when he received a huge sum of money, and he is so happy now, I'm afraid he didn't expect that his state of mind would change so much in less than a year.

(Continue to ask.)
(End of this chapter)