Chapter 137

Chapter 133 Adidas, Nike, and Reebok scramble for the top
The giants of Adidas, Nike and Reebok sitting in the private room, after watching the game, they were still in shock. The performance that the fat man contributed to them really shocked them too much. The fat man has already left the field, but their hearts are I can't calm down for a long time.

Maybe these giants are not basketball fans. Usually, they have a lot of business, do not play, and are not fans, but the data speaks for itself. .

63 points, 20 rebounds and 6 blocks in a single game, is this something that ordinary people can accomplish?
NO!

He is the only one in league history.

There are also many people who say that the Knicks are very weak now, so weak that they are so weak that any team, as long as it is the core of the team, can get this score if they are given unlimited shooting rights, fuck it.

This is pure nonsense.

Didn't you see, didn't you discover, the dominance shown by the fat man in the game?
In the game against the Knicks, the fat man can be said to completely dominate the game, which is obvious to all.

On the field, Fatty is almost omnipotent.

When you say that, it's an insult to the fat man.

After the game, Nike owner Knight, who watched the game, went into a rage, "I don't want to see him playing in shoes other than Nike in the future." After speaking, he slammed the door and left.

Why Nike boss Knight so angry, not, there is no reason.

In this game, or the previous games, the fat man did not wear the sneakers of the three major sports companies, but Anta and Li Ning wore them instead.

Fatty asked his agent to go to China to find these Anta shoes and Li Ning shoes.

Aren't the three major sports companies unwilling to give him money?The fat man adheres to the principle of not letting the fat and water flow out to outsiders. Since they are not willing to give me this money, then I will not advertise for them. Since I will not advertise for them, I must not wear it on such a large exposure occasion their company shoes.

Since they don't wear their shoes, the fat man has to wear shoes, and here comes the problem.

In the end, Fatty decided to ask his agent to find a few pairs of domestic sneakers for him. Naturally, they are custom-made in Fatty's size.

It took a lot of money, but in the end the fat man put on Anta shoes to compete.

Although the domestic shoes are not as famous as Nike, Adidas and Reebok, the quality is still very good, and the fat man still feels very good wearing them.

I am also extremely satisfied, not much different from Adidas and Nike.

In fact, it is not without reason that the fat man can wear Anta with the same feeling as Nike and Adi. When his agent went to Anta to make a few pairs of shoes, when Anta knew that it was from the NBA, they were flattered. At that time, Anta But it's not as popular as it is now, and his popularity is only in China.

In foreign countries, there is little popularity and exposure.

Knowing that someone from the NBA came to them for shoes, this is equivalent to a free endorsement opportunity, and this incident even caused a sensation among Anta executives.

When they knew that the fat man wanted shoes, they also assembled the best designers in Anta, asking them to design the most suitable shoes for the fat man, and asked the major factories to fully cooperate in the production of exclusive basketball shoes for the fat man. Provide shoes that satisfy him.

In the end, when the fat man's manager went to get the shoes, Anta didn't take any money and said nothing. In addition, they held a big banquet at the local Hilton Hotel, and Anta's high-level executives accompanied the wine directly to the fat man's manager. , drank like mud.

Naturally, taking advantage of this drink, Anta's senior executives naturally did not forget to instill in the fat manager how good Anta is, what are their own advantages, and how big is their Anta company, and their idea of ​​​​opening up foreign markets, etc. .

Don't underestimate the wine table of the Chinese people, the people of the Chinese dynasty like to bring the things on the document to the wine table to discuss, nothing else, the wine table can bring people closer.There is a saying here: since we all eat at the same table, we are one family.

Since it is a family, the problem is naturally easy to discuss.

When the fat man's manager returned, Anta executives personally sent the fat man's manager to the plane and gave him a red envelope.

It's okay to eat, but the money must not be collected. Fatty's manager clearly remembered that Fatty told him so.

However, Anta did not accept or give away, and took out a large set of things like the customs of the Celestial Dynasty, which means good luck and smooth sailing.Speaking of this, if you still don’t understand it, please refer to it. During the festivals, when some elders give red envelopes, you can understand them by pushing them back and forth.

Of course, Fatty's manager didn't dare to forget Fatty's words, but since he was about to board the plane, there was no other way for him not to leave.

Just do it.

I received Anta's 10 yuan red envelope. As the saying goes, eating people is the shortest, and taking people is short.

After coming back, Tom (Fatty's manager) also kept talking good things about Anta to Fatty, but he was boasting that there is nothing in the sky and nothing on earth.

Fatty's ears were calloused.

Fatty naturally knew that Tom had been baptized by the Chinese wine table culture.

This is normal, the fat man naturally understands.

But he didn't pay attention to it, and he didn't think too much about Anta, it's just because Anta's reputation is too small, only people in China know, who knows outside, the reason why he wears Anta is just to make the three major sports companies surrender.

Didn't really think about endorsing them.

Wearing Anta is just to not be cheap to the three major sports companies, forcing them to commit crimes.

Endorsing Anta, this fat man really didn't think about it, and he didn't know how much Anta could give him.

In the face of money, everything is fake, and the one with the highest price wins.

That's why the fat man wore Anta's shoes during the battle against the Knicks.

This game is a battle for Fatty to become famous, and Fatty is wearing Anta sneakers, so how much economic benefits this game can bring, ordinary people don't understand, but, as students of economics and management, it is impossible for them to understand, and, This is still in New York, where the media is most developed.

This is why Nike boss Knight will be the reason why this happened.

In fact, it's not just the owner of Nike Knight. After watching the game, the boss of Adidas and Reebok reacted similarly to Knight.

It is conceivable how much they care about this loss.

It is not without reason that the bosses of these three major sports companies can achieve such a level with brands such as Adidas, Nike, and Reebok. They are forward-looking, which is really not bad.

At 2004:12 p.m. on December 20, 11, after the Pacers beat the Knicks, the media room at Madison Square Garden was packed.

Although New York is the largest city in the United States, or even the largest city in the world, and the most developed media industry in the United States is gathered here, but they are gathered here for a regular season, and the media room is full like today , Even though there are still many reporters standing outside the corridor, such a scene, even in the playoffs, is extremely rare. There are so many reporters here, which has to be traced back to the "Gangs of New York" era.

It can be seen how much attention Fatty's scoring competition has attracted. This attention can be said to be terrifying.

This is why the bosses of the three major sports companies were so angry after seeing the fat man's performance.

(Do you like it? Support me if you like it.)
(End of this chapter)

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